Film & Movies
The Sad Tale of Disney’s Secret Lab
Using “Kangaroo Jack” as his jumping off point, Jim Hill reveals how short sighted Disney studio execs robbed the Mouse House of its one big chance to become a major player in the digital film-making field.

Have you seen those ads for “Kangaroo Jack” that have been all over the television lately? They make me sad.
Why for? Well, it’s not because I think that this Jerry O’Connell comedy is going to be particularly awful. But rather, because this Castle Rock / Warner Bros. film is the very last picture that Disney’s Secret Lab worked on.
What is Disney’s Secret Lab?
You all remember the Secret Lab, don’t you?
That state-of-the-art CG character animation and visual effects facility that the Mouse announced with much hoopla back in October 1999?
At the time, Mickey seriously thought that this digital movie-making operation would soon put Disney in the same league as Pixar and George Lucas’ ILM.
Less than two years later, Disney abruptly announced that it would be shutting down the Secret Lab.
Why did Mickey pull the plug? Not because the top flight animators and FX artists who worked at TSL did shoddy work. But because poor planning and short sighted-ness on the part of Disney studio execs.
Like I said earlier, this is a really sad story, folks. One that relates one of the greatest wastes of talent and resources in Hollywood history.
Disney Studios Acquires Dream Quest Images
Oddly enough, our tale begins on a somewhat upbeat note ‘way back in 1996, when Walt Disney Studios announced that it would be acquiring Dream Quest Images.
Dream Quest was one of the very best effects houses in the business.
Co-founded by industry legend Hoyt Yeatman, this company had done Oscar-winning work for James Cameron’s 1989 spiritual undersea epic, “The Abyss.” DQ had also done (literally) eye-popping work for the 1990 sci-fi thriller, “Total Recall,” as well as some superior sub stuff for the Mouse House’s own 1995 undersea adventure, “Crimson Tide.”
It was actually those submarine sequences that Dream Quest crafted so skillfully for this Denzel Washington / Gene Hackman action epic that caught the eye of Michael Eisner. Over the past few years, Disney’s CEO had become convinced that the studio’s own FX operation — Buena Vista Visual Effects — just wasn’t up to the task of competing with the likes of ILM.
Whereas Hoyt and his boys … well, Yeatman had had a hand in the creation of some of the most impressive visual effects films ever made (I.E. “Close Encounters of the Third Kind” and “Star Trek: The Motion Picture” to name just a few). So it stands to reason (to Uncle Michael’s way of thinking, anyway) that Hoyt and his Dream Quest Images crew could help Disney become competitive once more in the field of visual effects.
So Eisner ordered that Buena Vista Visual Effects be dissolved and that Dream Quest Images be installed as Disney’s new in-house effects operation. (Were the folks at BVVE upset with Uncle Michael’s decision? Well, the very last film that Buena Vista Visual Effects worked on was Paramount Pictures’ “Escape from LA.” Which — as part of its action-packed finale — featured an epic gun battle in the Main Street U.S.A. area of a long abandoned Disneyland. Which the staff of BVVE rendered in loving detail. Co-incidence? I don’t think so … Anyway …)
And — for the next three years — Dream Quest Images did absolutely beautiful work for the Mouse House. Creating killer effects sequences for Touchstone Pictures’ projects like “Armageddon” and “Con Air,” as well as memorable CG characters like Shep (the elephant who thought that he was a dog) in Walt Disney Pictures’ “George of the Jungle.”
Dream Quest Competing with Pixar – Creating Disney’s Secret Lab
And Hoyt and his Dream Quest team would still probably be working for Mickey, churning out superior FX, if some enterprising Disney executive hadn’t gotten the idea that there might be a better way of doing things. That maybe Disney could combine all of DQ’s effects wizards with all the guys who do CGI for Walt Disney Feature Animation and create …
Well, to be honest, what Disney was really looking to do was create a division of the corporation that would be capable of taking on Pixar Animation Studios. Then, as now, there were concerns that Steve Jobs would eventually walk away from his co-production deal with the Mouse. Which would then force Disney to enter into direct competition with Pixar.
And Disney desperately wanted to be ready to face that situation (should it actually ever come down to that). Which is why it opted to merge Hoyt Yeatman’s Dream Quest crew and certain elements of Disney Feature Animation together to form “The Secret Lab.”
It should be noted here that lots of folks at WDFA found that “Secret Lab” name to be pretty pretentious. Which is (perhaps) why they went out of their way to make fun of it as soon as possible. (Why else do you think that Ezma — as she was getting ready to have her revenge on Kuzco in “The Emperor’s New Groove” — turned to Kronk and said “Quick! To the secret lab”?)
Well, even if the studio’s other animators were making fun of the “Secret Lab”‘s name, Disney execs were certainly taking the launch of this whole new division of WDFA very seriously. I mean, why else would the Mouse have poured tens of millions of dollars into retooling one of Lockheed’s old “Skunk Works” building out by the Burbank airport in order to create a state-of-the-art production facility for the Secret Lab and its staff?
Did Disney ever have any second thoughts about throwing all this money around while it got the Secret Lab up out of the ground? It didn’t seem so. And why was that? Because the Mouse was positive that it had an ace up its sleeve. A film that just couldn’t miss with the public: “Dinosaur.”
Disney’s Dinosaur (2000 film)
And why couldn’t “Dinosaur” miss with the public? Because Disney executives knew that little kids just loved dinosaurs. I mean, look at how popular those “Land Before Time” videos are. That series is up to its ninth installment now (“Journey to Big Water”) and shows absolutely no sign of stopping. Each year, those direct-to-video sequels to that Don Bluth dino flick earn tens of millions of dollars for Universal Studios.
Disney knew that an animated film that features these prehistoric creatures would go over big-time with movie-goers. Particularly a movie that used digital film-making techniques to overlay hyper-detailed CG dinosaurs on top of live action background plates. Which would create a totally life-like illusion. Something that movie-goers had never seen at the multi-plex before: realistic dinosaurs.
If all went according to plan, “Dinosaur” would be a huge hit at the box office. Garnering great reviews as well as racking up huge grosses at movie theaters around the world. Then the Mouse’s competitors — who would be anxious to cash in on this new digital movie-making craze that would erupt in the wake of “Dinosaur”‘s enormous success — would come crawling. Begging Mickey, offering up large piles of money, if Disney would just allow the folks at the Secret Lab to produce a few eye-popping effects sequences for their upcoming movies.
This is honestly how Disney executives saw the whole “Dinosaur” scenario playing out. They were so supremely confident that they never gave any thought to the idea that the competition might be working on the very same idea.
Which is why the Mouse was caught flat-footed when the Discovery Channel aired “Walking with Dinosaurs,” that cable network’s own CG-prehistoric-creatures-overlaid-on-top-of-live-action-background plates in April 2000 (a full two months before “Dinosaur” was due to hit theaters). This BBC mini-series (produced at a 10th of the cost of Disney’s “Dinosaur,” by the way) totally stole the Secret Lab’s thunder.
What was once supposed to be a unique event in cinema history now looked like a TV rerun. Which is why “Dinosaur” under-performed at the box office. Though it did pull in an impressive $38 million on its opening weekend, the film eventually ran out of steam. Earning just $137 million during its entire domestic run. Which wasn’t exactly a flop. But — due to the movie’s extremely high production costs — “Dinosaur” didn’t even come close to breaking even. Let alone covering the additional tens of millions that the Mouse spent on promoting the picture.
It had honestly never occurred to Disney executives that “Dinosaur” might be a box office disappointment. That the film would not be a smashing success. Which is why the studio had no contingency plan in place for its Secret Lab.
According to the animators that I’ve spoken with, it had always been assumed that — once “Dinosaur” opened — the staff of the Secret Lab would get right to work on a sequel to the film. Using the very same wire frame and live action background plates to create the further adventures of Aladar and family. (Thereby giving the Walt Disney Company a way to get a taste of all that “Land Before Time” dough.)
This was what the Secret Lab was supposed to be doing from 2000 to 2002, as it also went about creating innovative new special effects sequences for Disney Studio films (as well as any of the Mouse’s competitors who would be willing to pay Mickey top dollar for TSL’s services). But — when it became apparent that there was no need to begin production of a sequel to “Dinosaur” — the big question was: What do we do with the Secret Lab now?
The Dismantling of Disney’s Secret Lab
That’s when WDFA executives decided to put a picture that still had a lot of story problems on the TSL production track. So the staff of the Secret Lab spent at least six months (and as much as $20 million) working on “Wild Life,” the bizarre tale of an elephant who somehow became a sensation on the New York City club circuit.
Okay. I know. That sounds like a kind of an odd story to build a Disney animated cartoon around. But the thing of it is … “Wild Life” directors Howard Baker and Roger Gould weren’t actually out to create your typical Disney animated film. They were hoping that — once “Wild Life” was completed — this CG feature (with its adult-tinged humor) might be released under the Touchstone Pictures label or even (perhaps) through Miramax.
Unfortunately, the project never got far enough along in production for this option to even be seriously considered. In the fall of 2000, Roy Disney caught a work-in-progress screening of “Wild Life” and — appalled by the film’s adult humor (I’m told that one joke in particular – where one gay character teased another gay character, as they were entering the New York City sewer system, for claiming that he’d never been down a man hole before — really set Roy off) — immediately ordered that production of the picture be shut down.
So — with no “Dinosaur” sequel on the horizon and “Wild Life” suddenly DOA — the brass at WDFA felt that they had little choice but to begin laying off animators and FX artists at the Secret Lab.
Some 110 people were let go during TSL’s first lay-off. Which was really unfortunate, given that — now that Yeatman’s FX department had suffered such deep staff cuts — it found itself unable to handle (all on its own) the few big special effects pictures that Disney would toss their way.
Case in point: Touchstone’s 2000 release, “Mission to Mars.” When Disney decided to accelerate production of this Brian DePalma picture (in order to beat Warner Bros.’ own Mars-based movie — “Red Planet” — into theaters), Hoyt didn’t have enough people on hand to handle all of the FX shots necessary to complete this picture. Which is why Mickey was forced to ask ILM to take on several key visual effects sequences for “M2M.”
And — when word got out that the Secret Lab wasn’t actually able to handle the few feature assignments that Disney studio brass had given it — that made film-makers nervous about using Yeatman and his crew to do their Mouse House pictures. This is reportedly why Michael Bay wouldn’t allow the Secret Lab to do the finished effects for his Summer 2001 film, “Pearl Harbor.” Oh, Michael was perfectly happy to let Hoyt’s team do all the pre-visualization of the film’s FX shots. Just not the finished work. Which is why ILM ended up doing most of the visual effects for “Pearl Harbor.”
Which just wasn’t fair. Given that Hoyt and the artists that remained with the Secret Lab really were capable of doing truly superior FX work. Just look how they handled that train wreck sequence in M. Night Shymalan’s 2000 hit, “Unbreakable.” Or all of those CGI puppies that were used in “102 Dalmatians.”
Yeatman and his crew kept hoping that a film would come along that would really show what the Secret Lab was capable of doing. And Disney almost did put a picture like that into production: “The Gemini Man.” A special effects-laden thriller that told the tale of a professional hit man who was being stalked by his 20-year old clone.
Unfortunately, in spite of some really impressive test footage that TSL put together (which showed Mel Gibson’s character from 1982’s “The Year of Living Dangerously” seemingly interacting with Mel’s character from 1999’s “Payback”), Disney opted not to go forward with “Gemini Man” immediately. The projected cost of the film (as well as the difficulty that the studio had in landing a bankable star like Gibson or Harrison Ford) forced the Mouse to postpone production for a while. The studio even hired screenwriter Jonathan Hensleigh to rewrite Darren Lemke’s original script for “Gemini Man” in order to make the film easier to shoot, lowering production costs.
But — as Howard and his crew waited for Hensleigh to finish his revamp of the “Gemini Man”‘s script — the staff of the Secret Lab found themselves further and further out of the loop. With Disney Studio executives reportedly refusing even to return their phone calls to find out what was going to become of TSL.
The breakdown in communication between senior Disney Studio staffers and Secret Lab personnel got so bad in the Spring in 2001 that Yeatman was reportedly forced to take drastic measures.
Some of you may recall — as part of the promotion for “Atlantis: The Lost Empire” — that Disney Auctions offered animation fans a unique opportunity: whoever bid the highest on eBay could win the right to have lunch with Roy Disney in the exclusive executive dining room in the Team Disney Burbank building.
Well, Hoyt and his crew had supposedly grown so desperate to meet with someone in Disney management to discuss what was going on with the Secret Lab that they began bidding on this lunch with Roy. Just so Walt’s nephew would then be forced to sit down with Yeatman and explain what WDFA executives intended to do with TSL.
Unfortunately, Hoyt allegedly lost out on that auction. Supposedly getting outbid at the very last minute by some un-named individual who ponied up $12,000 just for the privilege of breaking bread with Roy Jr. So the TSL staff went back to doing they’d done for the last six months: small filler assignments, like animating a CG version of the Magic Mirror from Disney’s “Snow White and the Seven Dwarfs” to serve as the host of the Platinum Collector’s edition of that film’s DVD.
In October 2001, the ax finally fell. Disney officially announced that it would be shutting the Secret Lab and that — from here on in — it would be farming out the studio’s visual effects assignments to other FX houses like ILM. As a direct result of this decision, over 300 animators and FX artists lost their jobs.
Yeatman (who I keep hearing is a pretty decent guy) stayed behind to supervise the transition. Overseeing a skeleton crew as they completed the CG dragons for Touchstone Pictures’ Summer 2002 release, “Reign of Fire,” as well as the CG kangaroos for WB’s “Kangaroo Jack.” Now that that picture has finally been buttoned up … who knows what Hoyt’s next move will be?
So that’s it in a nutshell, kids. The sad, sad story of the Walt Disney Company’s great experiment in digital film-making which flamed out after just two years.
And you want to know the REALLY sad part? All of these visual effects artists that Disney let go? They’re now working for Disney’s direct competition. Creating great FX sequences for films like “Spiderman,” “Stuart Little 2,” and “Star Wars: Episode II – Attack of the Clones.”
You see what I’m saying here? Walt Disney Studios appears to be having a really rough time lately because its pictures haven’t been nearly as appealing to movie-goers as big FX-laden epics like “The Two Towers” and “Harry Potter and the Chamber of Secrets.” Unfortunately, the very people who could have helped pull the Mouse out of this hole aren’t available anymore because Disney execs can’t plan ahead anymore. These suits couldn’t see that — given the way that the rest of the industry was aggressively embracing digital film-making — that they might actually need Hoyt Yeatman and his Secret Lab staff in the not-so-distant future.
All these Disney execs saw was an immediate cost savings for the corporation if they shut down the Secret Lab. Which is why they went for it. Walking briskly away from that $100 million-plus investment in hardware and talent. All just to save a few bucks.
It’s that exact quality that I personally find so exasperating about the Walt Disney Company’s current management team. No one thinks ahead anymore. These days, everyone in the executive suite is concentrating on how they can look good right now. What they can do today that will guarantee that they still have a job tomorrow. It’s all short term thinking. With little thought as to what the long term ramifications of today’s actions might be.
Given the success of recent FX heavy pictures like “The Two Towers” … I’m now certain that there are Disney Studio execs who realize that it was a mistake to shut down the Secret Lab (or — at the very least — to not have any other animated projects lined up for TSL beyond that “Dinosaur” sequel and the ill-fated “Wild Life”). Particularly now that Disney wants to have its affordable version of “The Alamo” out in theaters in time for the 2003 holiday season.
So who are they going to get now to create those thousands of CG Mexican soldiers to storm the fort in this film? I’m guessing ILM. I’m also betting that George Lucas will make Mickey pay through the nose for the privilege of using his FX artists.
Which is just so sad. Why? Because Disney Studios really could have handled this John Lee Hancock picture in-house if they’d just thought ahead a few moves and kept the Secret Lab alive.
Well, the secret’s out now. The Walt Disney Company lost out on the chance to be a major player in the digital film-making field. All because Disney studio executives’ idea of advance planning seems to be something along the lines of “What am I doing this coming weekend?”
Now do you understand why a TV commercial that features a rapping kangaroo makes me sad?
Your thoughts?
Film & Movies
Before He Was 626: The Surprisingly Dark Origins of Disney’s Stitch

Hopes are high for Disney’s live-action version of Lilo & Stitch, which opens in theaters next week (on May 23rd to be exact). And – if current box office projections hold – it will sell more than $120 million worth of tickets in North America.
Stitch Before the Live-Action: What Fans Need to Know
But here’s the thing – there wouldn’t have been a hand-drawn version of Stitch to reimagine as a live-action film if it weren’t for Academy Award-winner Chris Sanders. Who – some 40 years ago – had a very different idea in mind for this project. Not an animated film or a live-action movie, for that matter. But – rather – a children’s picture book.
Sanders revealed the true origins of Lilo & Stitch in his self-published book, From Pitch to Stitch: The Origins of Disney’s Most Unusual Classic.

From Picture Book to Pitch Meeting
Chris – after he graduated from CalArts back in 1984 (this was three years before he began working for Disney) – landed a job at Marvel Comics. Which – because Marvel Animation was producing the Muppet Babies TV show – led to an opportunity to design characters for that animated series.
About a year into this gig (we’re now talking 1985), Sanders – in his time away from work – began noodling on a side project. As Chris recalled in From Pitch to Stitch:
“Early in my animation career, I tried writing a picture book that centered around a weird little creature that lived a solitary life in the forest. He was a monster, unsure of where he had come from, or where he belonged. I generated a concept drawing, wrote some pages and started making a sculpted version of him. But I soon abandoned it as the idea seemed too large and vague to fit in thirty pages or so.”
We now jump ahead 12 years or so. Sanders has quickly moved up through the ranks at Walt Disney Animation Studios. So much so that – by 1997 – Chris is now the Head of Story on Disney’s Mulan.


A Monster in the Forest Becomes Stitch on Earth
With Mulan deep in production, Sanders was looking for his next project when an opportunity came his way.
“I had dinner with Tom Schumacher, who was president of Feature Animation at the time. He asked if there was anything I might be interested in directing. After a little reflection, I realized that there was something: That old idea from a decade prior.”
When Sanders told Schumacher about the monster who lived alone in the forest…
“Tom offered the crucial observation that – because the animal world is already alien to us – I should consider relocating the creature to the human world.”
With that in mind, Chris dusted off the story and went to work.
Over the next three months, Sanders created a pitch book for the proposed animated film. What he came up with was very different from the version of Lilo & Stitch that eventually hit theaters in 2002.
The Most Dangerous Creature in the Known Universe
The pitch – first shared with Walt Disney Feature Animation staffers on January 9, 1998 – was titled: Lilo & Stitch: A love story of a girl and what she thinks is a dog.
This early version of Stitch was… not cute. Not cuddly. He was mean, selfish, self-centered – a career criminal. When the story opens, Stitch is in a security pod at an intergalactic trial, found guilty of 12,000 counts of hooliganism and attempted planetary enslavement.
Instead of being created by Jumba, Stitch leads a gang of marauders. His second-in-command? Ramthar, a giant, red shark-like brute.
When Stitch refuses to reveal the gang’s location, he’s sentenced to life on a maximum-security asteroid. But en route, his gang attacks the prison convoy. In the chaos, Stitch escapes in a hijacked pod and crash-lands on Earth.


Earth in Danger, Jumba on the Hunt
Terrified of what Stitch could do to our technologically inferior planet, the Grand Council Woman sends bounty hunter Jumba – along with a rule-abiding Cultural Contamination Control agent named Pleakley – to retrieve (or eliminate) Stitch.
Their mission must be secret, follow Earth laws, and – most importantly – ensure no harm comes to any humans.
Naturally, Stitch ignores all that.
After his crash, Stitch claws out of the wreckage, sees the lights of a nearby town, and screams, “I will destroy you all!” That plan is immediately derailed when he’s run over by a convoy of sugar cane trucks.
Waking up in the local humane society, Stitch sees a news report confirming the Federation is already hot on his trail. He needs to blend in. Fast.
Enter Lilo
Lilo is a lonely little girl, mourning her parents, looking for a pet. Stitch plays the role of a “cute little doggie” because it’s a means to an end. At this point, Lilo is just someone to use while he builds a communications device.
Using parts from her toys and a stolen police radio, Stitch contacts his old gang. But Ramthar, now the leader, isn’t thrilled. Still, Stitch sends a signal.
Then he builds an army.
Stitch Goes Full Skynet
Stitch constructs a small robot, sends it to the junkyard to build bigger robots. Soon, he has an army. When Ramthar and crew arrive, Stitch’s robots surround them. Ramthar is furious, but Stitch regains command.
Next, Stitch sets his robotic horde on a nearby town. Everything goes smoothly until a robot targets the hula studio where Lilo is dancing. As it lifts her in its claw, Stitch has a change of heart. He saves her.
From here, the plot begins to resemble the Lilo & Stitch we know today. Sort of.
The Ending That Never Was
In Sanders’ original version, it’s not Captain Gantu who kidnaps Lilo, but Ramthar. And when the Grand Council Woman comes to collect Stitch, Lilo produces a receipt from the humane society.
“I paid a $4 processing fee to adopt him. If you take Stitch, you’re stealing.”
The Grand Council Woman crumples the receipt and says, “I didn’t see it.”
Nani chimes in: “Well, I saw it.”
Then Jumba. Then one of Stitch’s old crew. Then a hula girl. And finally, Pleakley pulls out his CCC badge and says:
“Well, I am Pleakley Grathor, Cultural Contamination Control Agent No. 444. And I saw it.”
Pleakley saves Stitch.


How Roy E. Disney Made Stitch Cuddly
Ultimately, this version of Lilo & Stitch was streamlined. Roy E. Disney believed Stitch shouldn’t be nasty. Just naughty. And not by choice – he was designed that way.
Which is how Stitch became Experiment 626. A misunderstood creation of Jumba the mad scientist, not a hardened criminal with a vendetta.
The rest, as they say, is history.

Ricardo Montalbán’s Lost Role
Here’s a detail that even hardcore Lilo & Stitch fans may not know: Ricardo Montalbán—best known as Mr. Roarke from Fantasy Island and Khan Noonien Singh from Star Trek II: The Wrath of Khan—was originally cast as the voice of Ramthar, Stitch’s second-in-command in this early version of the film. He had already recorded a significant amount of dialogue before the story was reworked following Roy E. Disney’s guidance. When Stitch evolved from a ruthless galactic outlaw to a misunderstood genetic experiment, Montalbán’s character (and much of the original gang concept) was written out entirely.
Which is kind of wild when you think about it. Wrath of Khan is widely considered the gold standard of Star Trek films. So yes, for a time, Khan himself was supposed to be part of Disney’s weirdest sci-fi comedy.
Stitch’s Legacy (and Why It Still Resonates)
Looking back at Stitch’s original story, it’s wild to think how close we came to getting a very different kind of movie. One where our favorite blue alien was less “ohana means family” and more “I’ll destroy you all.” But that transformation—from outlaw to outcast to ohana—is exactly what makes Lilo & Stitch so special.
So as the live-action version prepares to hit theaters, keep in mind that behind all the cuddly merch and tiki mugs lies one of Disney’s strangest, boldest, and most hard-won reinventions. One that started with a forest monster and became a beloved franchise about found family.
June 26th is officially Stitch Day—so mark your calendar. It’s a good excuse to celebrate just how far this little blue alien has come.
Film & Movies
How “An American Tail” Led to Disney’s “Hocus Pocus”

Over the last week, I’ve been delving into Witches Run Amok, Shannon Carlin’s oral history of the making of Disney’s Hocus Pocus. This book reveals some fascinating behind-the-scenes stories about the 1993 film that initially bombed at the box office but has since become a cult favorite, even spawning a sequel in 2022 that went on to become the most-watched release in Disney+ history.
But what really caught my eye in this 284-page hardcover wasn’t just the tales of Hocus Pocus’s unlikely rise to fame. Rather, it was the unexpected connections between Hocus Pocus and another beloved film—An American Tail. As it turns out, the two films share a curious origin story, one that begins in the mid-1980s, during the early days of the creative rebirth of Walt Disney Studios under Michael Eisner, Frank Wells, and Jeffrey Katzenberg.
The Birth of An American Tail
Let’s rewind to late 1984/early 1985, a period when Eisner, Wells, and Katzenberg were just getting settled at Disney and were on the hunt for fresh projects that would signal a new era at the studio. During this time, Katzenberg—tasked with revitalizing Disney Feature Animation—began meeting with talent across Hollywood, hoping to find a project that could breathe life into the struggling division.
One such meeting was with a 29-year-old writer and illustrator named David Kirschner. At the time, Kirschner’s biggest credit was illustrating children’s books featuring Muppets and Sesame Street characters, but he had an idea for a new project: a TV special about a mouse emigrating to America, culminating in the mouse’s arrival in New York Harbor on the same day as the dedication of the Statue of Liberty in 1886.

Katzenberg saw the patriotic appeal of the concept but ultimately passed on it, as he was focused on finding full-length feature projects for Disney’s animation department. Kirschner, undeterred, took his pitch elsewhere—to none other than Kathleen Kennedy, Steven Spielberg’s production partner. Kennedy was intrigued and invited Kirschner to Spielberg’s annual Fourth of July party to pitch the idea directly to the famed director.
Spielberg immediately saw the potential in Kirschner’s idea, but instead of a TV special, he envisioned a full-length animated feature film. This project would eventually become An American Tail, a tribute of sorts to Spielberg’s own grandfather, Philip Posner, who emigrated from Russia to the United States in the late 19th century. The film’s lead character, Fievel, was even named after Spielberg’s grandfather, whose Yiddish name was also Fievel.
Disney’s Loss Becomes Universal’s Gain
An American Tail went on to become a major success for Universal Pictures, which hadn’t been involved in an animated feature since the release of Pinocchio in Outer Space in 1965. Meanwhile, over at Disney, Eisner and Wells weren’t exactly thrilled that Katzenberg had let such a promising project slip through his fingers.
Not wanting to miss out on any future opportunities with Kirschner, Katzenberg quickly scheduled another meeting with him to discuss any other ideas he might have. And as fate would have it, Kirschner had just written a short story for Muppet Magazine called Halloween House, about a boy who is magically transformed into a cat by a trio of witches.
The Pitch That Sealed the Deal
Knowing Katzenberg could be a tough sell, Kirschner went all out to impress during his pitch. He requested access to the Disney lot 30 minutes early to set the stage for his presentation. When Katzenberg and the Disney development team walked into the conference room, they were greeted by a table covered in candy corn, a cauldron of dry ice fog, and a broom, mop, and vacuum cleaner suspended from the ceiling as if they were flying—evoking the magical world of Halloween House.
Katzenberg was reportedly unimpressed by the theatrical setup, muttering, “Oy, show-and-tell time” as he took his seat. But Kirschner knew exactly how to grab his attention. He started his pitch with the fact that Halloween was a billion-dollar business—a figure that made Katzenberg sit up and take notice. He listened attentively to Kirschner’s pitch, and by the time the meeting was over, Katzenberg was convinced. Halloween House would become Hocus Pocus, and Disney had its next big Halloween film.
A Bit of Hollywood Drama
Interestingly, Kirschner’s success with Hocus Pocus didn’t sit well with his old collaborators. About a year after the film’s release, Kirschner ran into Kathleen Kennedy at an Amblin holiday party, and she wasted no time in expressing her disappointment. According to Kirschner, Kennedy said, “You really hurt Steven.” When Kirschner asked how, she explained that Spielberg and Kennedy had given him his big break with An American Tail, but when he came up with the idea for his next film, he brought it to Disney rather than to them.
Hollywood can be a place where loyalty is valued—or, at least, perceived loyalty. At the same time, this was happening just as Katzenberg was leaving Disney and partnering with Spielberg and David Geffen to launch DreamWorks SKG, which only added to the tension. Loyalty, as Kirschner found out, can be an abstract concept in the entertainment industry.
A Halloween Favorite is Born
Despite its rocky start at the box office in 1993, Hocus Pocus has gone on to become a beloved part of Halloween pop culture. And, as Carlin’s book details, its success helped pave the way for more Disney Halloween-themed projects in the years that followed.

As for why Hocus Pocus was released in July of 1993 instead of during Halloween? That’s a story for another time, but it has something to do with another Halloween-themed project Disney was working on that year—Tim Burton’s The Nightmare Before Christmas—and Katzenberg finding himself in the awkward position of having to choose between keeping Bette Midler or Tim Burton happy.
For more behind-the-scenes stories about Hocus Pocus and other Disney films, be sure to check out Witches Run Amok by Shannon Carlin. It’s a fascinating read for any Disney fan!
And if you love hearing these kinds of behind-the-scenes stories about animation and film history, be sure to check out Fine Tooning with Drew Taylor, where Drew and I dive deep into all things movies, animation, and the creative decisions that shape the films we love. You can find us on your favorite podcast platforms or right here on limegreen-loris-912771.hostingersite.com.
Film & Movies
How Disney’s “Bambi” led to the creation of Smokey Bear

When people talk about Disney’s “Bambi,” the scene that they typically cite as being the one from this 1942 film which then scarred them for life is – of course – the moment in this movie where Bambi’s mother gets shot by hunters.
Which is kind of ironic. Given that – if you watch this animated feature today – you’ll see that a lot of this ruined-my-childhood scene actually happens off-camera. I mean, you hear the rifle shot that takes down Bambi’s Mom. But you don’t actually see that Mama Deer get clipped.
Now for the scariest part of that movie that you actually see on-camera … Hands down, that has to be the forest fire sequence in “Bambi.” As the grown-up Bambi & his bride, Faline, desperately race through those woods, trying to find a path to safety as literally everything around them is ablaze … That sequence is literally nightmare fuel.

Mind you, the artists at Walt Disney Animation Studios had lots of inspiration for the forest fire sequence in “Bambi.” You see, in a typical year, the United States experiences – due to either natural phenomenon like lightning strikes or human carelessness – 100 forest fires. Whereas in 1940 (i.e., the year that Disney Studios began working in earnest of a movie version of Felix Salten’s best-selling movie), America found itself battling a record 360 forest fires.
Which greatly concerned the U.S. Forest Service. But not for the reason you might think.
Protecting the Forest for World War II
I mean, yes. Sure. Officials over in the Agricultural Department (That’s the arm of the U.S. government that manages the Forest Service) were obviously concerned about the impact that this record number of forest fires in 1940 had had on citizens. Not to mention all of the wildlife habitat that was now lost.
But to be honest, what really concerned government officials was those hundreds of thousands of acres of raw timber that had been consumed by these blazes. You see, by 1940, the world was on the cusp of the next world war. A conflict that the U.S. would inevitably be pulled into. And all that now-lost timber? It could have been used to fuel the U.S. war machine.
So with this in mind (and U.S. government officials now seeing an urgent need to preserve & protect this precious resource) … Which is why – in 1942 (just a few months after the Japanese bombed Pearl Harbor) – the U.S. Forest Service rolls out its first-ever forest fire prevention program.
Which – given that this was the early days of World War II – the slogan that the U.S. Forest Service initially chose for its forest fire prevention program is very in that era’s we’re-all-in-this-together / so-let’s-do-what-we-can-to-help-America’s war-effort esthetic – made a direct appeal to all those folks who were taking part in scrap metal drives: “Forest Defense is National Defense.”

And the poster that the U.S. Forest Service had created to support this campaign? … Well, it was well-meaning as well. It was done in the WPA style and showed men out in the forest, wielding shovels to ditch a ditch. They were trying to construct a fire break, which would then supposedly slow the forest fire that was directly behind them.
But the downside was … That “Forest Defense is National Defense” slogan – along with that poster which the U.S. Forest Service had created to support their new forest fire prevention program didn’t exactly capture America’s attention.
I mean, it was the War Years after all. A lot was going in the country at that time. But long story short: the U.S. Forest Service’s first attempt at launching a successful forest fire prevention program sank without a trace.
So what do you do in a situation like this? You regroup. You try something different.
Disney & Bambi to the Rescue
And within the U.S. government, the thinking now was “Well, what if we got a celebrity to serve as the spokesman for our new forest fire prevention program? Maybe that would then grab the public’s attention.”
The only problem was … Well, again, these are the War Years. And a lot of that era’s A-listers (people like Jimmy Stewart, Clark Gable, even Mel Brooks) had already enlisted. So there weren’t really a lot of big-name celebrities to choose from.
But then some enterprising official at the U.S. Forest Service came up with an interesting idea. He supposedly said “Hey, have you seen that new Disney movie? You know, the one with the deer? That movie has a forest fire in it. Maybe we should go talk with Walt Disney? Maybe he has some ideas about how we can better capture the public’s attention when it comes to our new forest fire prevention program?”
And it turns Walt did have an idea. Which was to use this government initiative as a way to cross-promote Disney Studio’s latest full-length animated feature, “Bambi.” Which been first released to theaters in August of 1942.
So Walt had artists at Disney Studio work up a poster that featured the grown-up versions of Bambi the Deer, Thumper the Rabbit & Flower the Skunk. As this trio stood in some tall grasses, they looked imploring out at whoever was standing in front of this poster. Above them was a piece of text that read “Please Mister, Don’t Be Careless.” And below these three cartoon characters was an additional line that read “Prevent Forest Fires. Greater Danger Than Ever!”

According to folks I’ve spoken with at Disney’s Corporate Archives, this “Bambi” -based promotional campaign for the U.S. Forest Service’s forest fire prevention campaign was a huge success. So much so that – as 1943 drew to a close – this division of the Department of Agriculture reportedly reached out to Walt to see if he’d be willing to let the U.S. Forest Service continue to use these cartoon characters to help raise the public’s awareness of fire safety.
Walt – for reasons known only to Mr. Disney – declined. Some have suggested that — because “Bambi” had actually lost money during its initial theatrical release in North America – that Walt was now looking to put that project behind him. And if there were posters plastered all over the place that then used the “Bambi” characters that then promoted the U.S.’s forest fire prevention efforts … Well, it would then be far harder for Mr. Disney to put this particular animated feature in the rear view mirror.
Introducing Smokey Bear
Long story short: Walt said “No” when it came to reusing the “Bambi” characters to promote the U.S. Forest Service’s forest fire prevention program. But given how successful the previous cartoon-based promotional campaign had been … Well, some enterprising employee at the Department of Agriculture reportedly said “Why don’t we come up with a cartoon character of our own?”
So – for the Summer of 1944 – the U.S. Forest Service (with the help of the Ad Council and the National Association of State Foresters) came up with a character to help promote the prevention of forest fires. And his name is Smokey Bear.
Now a lot of thought had gone into Smokey’s creation. Right from the get-go, it was decided that he would be an American black bear (NOT a brown bear or a grizzly). To make this character seem approachable, Smokey was outfitted with a ranger’s hat. He also wore a pair of blue jeans & carried a bucket.
As for his debut poster, Smokey was depicted as pouring water over a still-smoldering campfire. And below this cartoon character was printed Smokey’s initial catchphrase. Which was “Care will prevent 9 out of 10 forest fires!”

Which makes me think that this slogan was written by the very advertising executive who wrote “Four out of five dentists recommend sugarless gum for their patients who chew gum.”
Anyway … By the Summer of 1947, Smokey got a brand-new slogan. The one that he uses even today. Which is “Only YOU can prevent forest fires.”
The Real Smokey Bear
Now where this gets interesting is – in the Summer of 1950 – there was a terrible forest fire up in the Capitan Mountains of New Mexico. And over the course of this blaze, a bear cub climbed high up into a tree to try & escape those flames.
Firefighters were finally able to rescue that cub. But he was so badly injured in that fire that he was shipped off to the National Zoo in Washington, D.C. and nursed back to health. And since this bear really couldn’t be released back in the wild at this point, he was then put on exhibit.
And what does this bear’s keepers decide to call him? You guessed it: Smokey.

And due to all the news coverage that this orphaned bear got, he eventually became the living symbol of the U.S. Forest Service’s forest fire prevention program. Which then meant that this particular Smokey Bear got hit with a ton of fan mail. So much so that the National Zoo in Washington D.C. wound up with its own Zip Code.
“Smokey the Bear” Hit Song
And on the heels of a really-for-real Smokey Bear taking up residence in our nation’s capital, Steve Nelson & Jack Rollins decide to write a song that shined a spotlight on this fire-fightin’ bruin. Here’s the opening stanza:
With a ranger’s hat and shovel and a pair of dungarees,
You will find him in the forest always sniffin’ at the breeze,
People stop and pay attention when he tells them to beware
Because everybody knows that he’s the fire-preventin’ bear
Believe or not, even with lyrics like these, “Smokey the Bear” briefly topped the Country charts in the Summer of 1950. Thanks to a version of this song that was recorded by Gene Autry, the Singing Cowboy.
By the way, it was this song that started all of the confusion in regards to Smokey Bear’s now. You see, Nelson & Rollins – because they need the lyrics of their song to scan properly – opted to call this fire-fightin’-bruin Smokey THE Bear. Rather than Smokey Bear. Which has been this cartoon character’s official name since the U.S. Forest Service first introduced him back in 1944.
“The Ballad of Smokey the Bear”
Further complicating this issue was “The Ballad of Smokey the Bear,” which was a stop-motion animated special that debuted on NBC in late November of 1966. Produced by Rankin-Bass as a follow-up to their hugely popular “Rudolph the Red-Nosed Reindeer” (which premiered on the Peacock Network in December of 1964) … This hour-long TV show also put a “THE” in the middle of Smokey Bear’s name because the folks at Rankin-Bass thought his name sounded better that way.
And speaking of animation … Disney’s “Bambi” made a brief return to the promotional campaign for the U.S. Forest Service’s forest fire prevention program in the late 1980s. This was because the Company’s home entertainment division had decided to release this full-length animated feature on VHS.
What’s kind of interesting, though, is the language used on the “Bambi” poster is a wee different than the language that’s used on Smokey’s poster. It reads “Protect Our Forest Friends. Only You Can Prevent Wildfires.” NOT “Forest Fires.”
Anyway, that’s how Disney’s “Bambi” led to the creation of Smokey Bear. Thanks for bearin’ with me as I clawed my way through this grizzly tale.
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Thomas Bryant
February 16, 2025 at 1:34 pm
I just came across your article! Hoyt did get his meeting with Roy and I was there. Obviously it did not produce the desired result!