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Why For? : What happened to the Geyser Mountain ride Imagineers hoped to add to Disneyland

Jim Hill returns with even more answers to your Disney related questions. This time around, he gushes about Geyser Mountain, puzzles over what was Disney's biggest missed opportunity (movie-wise) might have been, then offers up suggestions about which Disneyland Paris book to pick up.

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Geyser Mountain

First up, DISNEYFREEK writes in to ask:

Jim,

LOVE the site, man. Great work and I love reading your articles / reports. Next time I go down to the states, I’ll take the (JHM) Disney tour.

I heard a rumor once regarding a geyser ride in Frontierland? Any truth to this?

Keep up the good work!

Yep, “Geyser Mountain” was a really-for-real project. A new thrill ride that the Imagineers had hoped to add to Disneyland a few years back. Out where the now-unused Big Thunder Ranch / the Festival of Fool arena stage area currently sits empty and unused.

So what exactly would this proposed new thrill ride for Frontierland have been like? Well, you know how Epcot’s “Body Wars” is really just a variation on the “Star Tours” simulator attraction? Using the exact same technology to tell a somewhat different story? Well “Geyser Mountain” was supposed to have been done pretty much the same thing with “Tower of Terror”‘s powered drop ride system. Only — instead of sending Disneyland guests screaming down an elevator shaft — GM would have its riders hurtling skyward. Supposedly powered by an unexpected geothermal eruption.

To explain: If “Geyser Mountain” had actually been built out back where Fantasyland and Frontierland meet, your adventure would have begun as you follow a trail out into a rough wilderness area that looked very much like a continuation of Big Thunder Mountain. So think lots more pine trees, scenic buttes as well as Bryce Canyon-like spires.

But bordering the queue of the attraction there would have been several steaming hot springs, many bubbling mud pots and some small sputtering geysers. So — as you moved deeper into the woods — you would have automatically thought: “Gee, there’s a lot of geothermal activity back in this part of the wilderness. No wonder they call this area ‘Geyser Mountain’.”

Finally, you come to a clearing in the forest. There — in front of you — is a tumbledown cabin with a barn attached. And behind this … the craggy peak of Geyser Mountain. Which would rumble ominously every now and then. And what’s that you hear in the distance? Could that be … people screaming?

Okay. Out in front of the cabin is a yard full of weird machinery. Which fills you in on a bit of the back story for this new Frontierland attraction. How the house that you’re about to enter is the home of this eccentric inventor. The guy who actually built the amazing mining rig that was used to dig all those tunnels through Big Thunder Mountain (so the miners could go in and harvest all that gold).

Once you enter the inventor’s house, you’ll learn that — prior to tunneling through the mountainside over at Big Thunder — this guy tried out his new invention by digging dozens of test holes in the side of Geyser Mountain. And — while he was testing his mining rig — this guy discovered many strange and wondrous things under the ground.

To re-enforce this idea, the inventor’s study would have been full of colorful crystals and enormous geodes that he’d recovered while tunneling under Geyser Mountain. There are also black and white photographs of some truly impressive stalagmite and stalactite formations that he must have encountered (and photographed) while exploring the underworld.

But the most intriguing (or should we say foreboding?) decoration in the inventor’s study is a hand-drawn map of the interior of Geyser Mountain. Which is pinned up to one wall and clearly shows the networks of tunnels that crisscross through the mountainside. There — at the very center of the map — is a drawing and description of this extremely fierce, totally unpredictable but extremely powerful geyser that intermittently erupts from deep down inside the mountain.

Also on this hand-drawn map is a note that the inventor has written to himself, reminding him about a certain bridge that he’d installed at the very heart of Geyser Mountain. The note reads: “Reminder to self: Temporary bridge has been taking an awful pounding from geyser eruptions. Must remember to make repairs.” The only problem is … this note is dated back in the early 1920s.

Okay. Exiting the study, we now find ourselves in the barn. Where — surprise, surprise — Disney officials have recently found the amazing mining machine that our eccentric inventor used for digging all those tunnels over at Big Thunder Mountain. Now the Mouse invites us to climb on board this lethal looking machine (remember the rig that Gaeten Moliere drove around in while he was tunneling under the Earth in “Atlantis: The Lost Empire” … well, this new Frontierland ride vehicle was supposed to look a lot like that) for a trip over, around and under Geyser Mountain.

So we do. And — with a teeth rattling rumble — we roar out of the barn for a trip that promises to replace BTMRR as the NEW “wildest ride in the wilderness.”

Okay. So how many of you out there remember the Rainbow Caverns sequence in Frontierland’s old “Mine Train through Nature’s Wonderland” ride? Well, the initial portion of your trip through Geyser Mountain would have been a lot like that. Your vehicle rumbling through several very colorful sequences done with black light. Rolling by giant glowing crystals and fantastic underground waterfalls.

And — as your ride vehicle moved further and further up the side of Geyser Mountain — you would have encountered other little tributes to DL’s “Mine Train to Nature’s Wonderland” ride. Clever recreations and/or tributes to various vignettes from that late, great Frontierland attraction.

But as you reach the very top of the mountain and — after admiring the view from up there — begin to make your descent back to the inventor’s cabin … a recent landside has blocked our return route. The only way back down Geyser Mountain now is to go across that rickety old bridge. (Remember the one that we were shown back in the eccentric inventor’s study? That one that was shown in that hand-drawn map that was pinned up on the wall? That extremely old, in-really-rough-shape bridge that was in need of repairs?)

So our mining machine slowly starts across the rickety old bridge. The ancient span of timbers creaks ominously as this heavy piece of equipment chugs across the darkened chasm. The only light in this entire area is the sunlight that’s coming pouring in from above. (As further proof that this area is geologically unstable, the top of Geyser Mountain appears to have been blown off in some previous eruption. So think of this section of the ride as being set inside of the cone of some sort of dormant volcano)

As our vehicle reaches the center of the bridge, the span suddenly starts to sag in the middle. As the amazing mining machine tilts to one side, we all think we’re all about to fall to our deaths. Once the bridge collapses, we’ll be impaled on all those lethal looking stalagmites below. It all seems so hopeless. But then …

What’s that rumbling sound? Oh, no! This situation couldn’t get worse. Or could it? Geyser Mountain is about to erupt!!

And — with that — seemingly heaved up off the collapsing bridge and into the air by the power of the geyser, our mining rig is thrown straight up into the sky. We literally seem to bounce up and down on top of this powerful stream of super-heated water. For just a moment, our vehicle pops out of the top of Geyser Mountain itself. We get a brief glimpse of the Rivers of America below us. The top of Splash Mountain off in the distance.

Luckily, the force of that geyser has heaved us out of the chasm, away from that collapsing bridge. We land safely on the rim of Geyser Mountain, then quickly rumble back down to the barn. We climb out of our ride vehicle and stumble into the nearby gift shop. Happy to have survived our recent brush with death.

So do you get the idea here, DISNEYFREEK? Where “Twilight Zone Tower of Terror” uses powerful elevator motors to send guests hurtling toward the ground at faster-than-gravity speeds, “Geyser Mountain” would have used this same technology to send you soaring into the sky. Supposedly bouncing in a super-heated stream of water that was being expelled by this massive geyser.

Sounds like a neat ride, doesn’t it? Well, the Imagineers certainly thought so. Which is why they had models made of Geyser Mountain. (I just saw one — not too long ago — when I was visiting friends at WDI.) Then they talked to Team Disney Anaheim reps about how this project was the obvious way to re-energize DL’s tired old Frontierland. Which has gotten increasingly tame (and lame) over the past 10 years. Not to mention being a way to take the “Tower of Terror” incredibly-expensive-to-develop ride system and using that technology to create a whole new attraction for the corporation’s West Coast sort for about a 1/3rd of what the original TOT attraction cost.

But — of course — cost ended up being a decisive factor in the Mouse’s decision to ultimately hold off on adding “Geyser Mountain” to Disneyland’s roster of rides. Mind you, GM did look like it was going to get greenlighted. At least for a little while.

That’s why DL officials let the Imagineers do some prep work for the project. Which is why Cascade Peak (which had been a Frontierland landmark since 1960) got pulled down in October of 1998. Because WDI had hoped that — once this aged structure was out of the way — it would be that much easier for Walt Disney Company management to officially greenlight construction of this new DL thrill ride.

Sadly, that never happened, DISNEYFREEK. Had everything gone according to plan, “Geyser Mountain” would have been up and running at Disneyland by this past summer. It was supposed to have been the attraction that would have lured visitors away from the wonderful new theme park that had been built next to “The Happiest Place on Earth,” Disney’s California Adventure.

But since it turned out that DCA was going to need all the help it can get in order to lure DLR guests to come through its turnstiles, that’s why the Walt Disney Company ultimately decided to bag the idea of building a “Geyser Mountain” in Anaheim and opted instead to bring a clone of that already-established-hit-thrill-ride, “The Twilight Zone Tower of Terror” to California Adventure instead. With the hope that a Southern California version of this Disney-MGM favorite might help DCA from going DOA.

But — by doing that — Disneyland officials pretty much snuffed out any chance of a version of “Geyser Mountain” will ever get built in Anaheim anytime soon. After all, you don’t want to build too many attractions that use the very same technology too close together at the same time. Otherwise, they undercut the effectiveness of one another.

I mean, look what happened over at DCA when “It’s Tough to Be a Bug” and “Kermit the Frog Presents Jim Henson’s Muppetvision 3D” opened up on the very same day in the same park. While both of these shows — which skillfully mix 3D film, in-theater effects and Audio Animatronics to create some memorable entertainment — were huge hits in Central Florida at their respective theme parks (I.E. “Muppetvision” in MGM, “Tough to Be a Bug” in DAK), these two show were greeted with a collective shrug when they both opened at DCA in January 2001. Too much of a good thing. Or should I say “Too much of the same thing?”

Anyway … with construction of “The Twilight Zone Tower of Terror” now nearing completion at Disney’s California Adventure, it now seems quite unlikely that “Geyser Mountain” will be erupting from out behind Disneyland’s Frontierland and Fantasyland area anytime soon. Which is a shame.

Mind you, this doesn’t mean that this ambitious sounding thrill ride is totally dead in the water. After all, good ideas never really die at WDI. So — with luck — this proposed Frontierland ride could (several years down the line. Once the Mouse stops being so stingy about what the corporation is willing to spend on new theme park attractions) could be resurrected as a possible addition for WDW’s Frontierland. Or DLP’s Frontierland. Or TDL’s Frontierland. Or even HKDL’s Frontierland. You get the idea, right?

Me personally? I remain ever hopefully that — someday, somehow — this dynamite-sounding ride will actually make off the drawing board and out in the real world. In a theme park near you very soon.

And I’m guessing the Imagineers feel the same way too. Otherwise, why would they keep that “Geyser Mountain” model out in the open on display? If not to remind themselves that, occasionally, they can still come up with killer ideas for new Disney theme park attractions.

Now if the Mouse House managers would allow WDI to actually get around to building these things.

Next, Loose Eel Ball (Funny pseudonym there) writes in to ask:

Dear Jim:

Since your site seems to love to celebrate all the really bizarre and obscure things that the Walt Disney Company has tried to get off the ground over the years, I was wondering: What’s your favorite lost cause? The Disney project that you wish with all your heart had actually been realized as it was originally planned?

Dear Loose Eel Ball:

Jeese, that’s a tough question to answer. I mean, there are literally dozens of intriguing ideas that never made it off Disney’s drawing boards for one reason or another. Or truly promising projects that wound up being botched for one reason or another.

Take — for example — Disney’s live action version of “Babes in Toyland.” This 1961 Walt Disney Studios release is generally regarded as one of the company’s lesser features. But still, I can’t help but wonder how differently this film would have turned out if the picture’s original director — veteran animator Ward Kimball — had actually been allowed to helm the project. Sadly, Ward and Walt had a falling out just before the start of production on that picture. So Disney replaced Kimball with Jack Donohue. And the end result was one fair-to-middling film fantasy.

Given Ward’s wonderfully weird wit and imagination, I’m fairly certain that any version of “Babes in Toyland” that Kimball had ended up directing would have been infinitely more entertaining that the one that we ended up with. But I guess we’ll never know now.

Disney history is littered with projects like this. So you have to wonder if “The Rainbow Road to Oz” (that Oz picture that Walt tried to get off the ground in the mid-to-late 1950s, which was to have starred the Mouseketeers) would have been any good if Walt had actually put the thing into production. Or — for that matter — if “Return to Oz” (Walt Disney Pictures’ 1984 attempt at revisiting and revitalizing the colorful world that L. Frank Baum so carefully mapped out in his series of “Oz” books. If you haven’t seen this much maligned Walter Murch film for a while, make an effort to do so. Disney’s “Return to Oz” doesn’t deserve the reputation that it has. The movie really is quite entertaining and much more faithful to the actual style and the tone of the Baum books than its more acclaimed predecessor, MGM’s 1939 Academy Award winner, “The Wizard of Oz”) hadn’t had $5 million cut out of its production budget just weeks before shooting was due to begin by then-Disney execs who were suddenly getting nervous about “Oz”‘s enormous price tag.

Even today there are Disney projects that seemingly miss greatness by inches. I may be one of the only people on the planet who actually liked “Geppetto,” that Stephen Schwartz musical that the Mouse presented on “The Wonderful World of Disney” back in May 2000. But even I admit that this made-for-TV project would undoubtedly been infinitely more entertaining if the Mouse had been able to land the actors that they originally wanted for this film.

I mean, instead of Drew Carey in the show’s title role and Julia Louis-Dreyfus as the Blue Fairy, how about Dick Van Dyke as Geppetto and Julie Andrews as the magical creature that gave Pinocchio life. That’s right. The stars of “Mary Poppins” reunited some 35 years after the fact. Wouldn’t that casting coup have made “Geppetto” appointment television during the May 2000 sweeps period?

Sadly, Disney offered this role to Andrews just months after she had had that surgery that had so badly damaged her vocal cords. So Julie reluctantly had to take a pass on the project. Dick Van Dyke, however, was supposedly very interested in playing the part of Geppetto. So much so that — for a time — the Mouse tried to convince Dick’s other famous co-star — Mary Tyler Moore — to come play the Blue Fairy in this made-for-TV musical.

Unfortunately, this “Dick Van Dyke” reunion (for some reason or another) fell through. Which is how we ended up with Drew Carey and Julie Louis-Dreyfus in “Geppetto.” Which was a lot of fun with a number of very charming songs. But it wasn’t really as good as it could have been.

Yeah, the history of Walt Disney Pictures is littered with stories like this. What if “Bedknobs & Broomsticks” had starred Julie Andrews and Ron Moody instead of Angela Lansbury and David Tomlinson? What if “The Watcher in the Woods” (in its original form) hadn’t been so rushed during the final phases of its production? Would this suspense thriller have been more of a success if it had just stuck with its original out-of-this-world ending.

It’s so hard to choose just one story, Loose Eel. So I guess I won’t.

Mind you, when it comes to choosing just one Disney history book, I never have that sort of problem. Particularly when it comes to the Disneyland Paris resort. To explain: Claire T. wrote in this week to ask:

Jim:

I’m please to see that you’re looking to expand your website’s coverage. In particular to start doing stories about both Tokyo Disneyland and Disneyland Paris. And I’ll look forward to reading those articles whenever they turn up on your site.

My problem is … I’m heading over to DLP sometime in the next few weeks. So I’d like to be able to read up on that resort. Learn more about the history of its two theme parks and their back story.

So is there a book that you could recommend me? Something that would allow me to get up to speed quickly? Or should I just wait ’til those DLP articles start popping up on JHM?

Thanks in advance for your help here, Jim. Keep up the great work at your site.

Dear Claire:

Well, those articles about Disneyland Paris SHOULD start popping up on JimHillMedia.com in a week or so. But — until then — if you’d really like to read a great book about Disneyland Paris, then I suggest you pick up a copy of Alain Littaya and Didier Ghez’s “Disneyland Paris: From Sketch to Reality.”

This full color, 320 page volume is something that every serious Disneyana fan should have in their library. Profusely illustrated, this book is filled with dozens of never-seen-outside-of-WDI drawings and paintings which reveal many abandoned ideas for the Parisian theme park. Including a late 1920s / early 1930s version of Main Street U.S.A. where gangsters and flappers would rubbed elbows with DLP’s guests.

There’s lots of great stuff like that to be found in “Disneyland Paris: From Sketch to Reality,” Claire. Early concepts for the castle (including an art deco whatchamacallit — which is topped off by a Sorcerer Mickey — that has to be seen to be believed). Numerous peeks at Nemo’s hidden base (back when the bottom floor of what-was-then-known-as Discovery Mountain would have featured a secret lagoon where a fullscale version of the Nautilus would have sat). Littaya and Ghez’s book is just loaded with stuff like this.

Speaking of Didier, I just heard that Ghez is selling off some of the collector’s editions of “Disneyland Paris: From Sketch to Reality” at reduced prices. Given that this version of the book features four reproductions of concept paintings that were done for this theme park, now might be a great time to take Didier up on his offer.

For more information about how you can pick up a copy of the collector’s edition of “Disneyland Paris: From Sketch to Reality,” Claire T., I suggest that you get ahold of Ghez by sending an e-mail to this address: dghez@hotmail.com. He’ll then pass along the particulars about how you can got about picking up an autographed copy of his great DLP book.

Trust me, Claire. This is the one you really want to read before you head out for that theme park.

Speaking of heading out … that’s it for this week, folks. I hope you enjoyed the assortment of stories that we had up on JHM over the past five. Our aim is to amuse and inform you. If we just ended up annoying you … sorry about that. We’ll try to do better next week, okay?

Til then, you take care, okay?

jrh

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Theme Parks & Themed Entertainment

Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street

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When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.

You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.

This is where Disneyland’s Little Monsters on Main Street came in.

The Origins of Little Monsters on Main Street

Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.

This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.

A Unique Halloween Experience

Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.

The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.

It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!

The Haunted Mansion “Tip-Toe” Tour

Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.

Growing Success and a Bigger Event

Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.

In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.

From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash

Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.

While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.

The Merch: A Piece of Little Monsters History

For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.

While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.

Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Theme Parks & Themed Entertainment

The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition

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The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.

Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.

A Not-So-Scary Beginning

I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.

Mickey’s Halloween Treat 1996 – Photo: Disney
Mickey’s Halloween Treat 1996 – Photo: Disney

This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.

A Different Approach

Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.

Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.

Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.

A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.

A Modest Start but a Big Future

That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.

Universal’s Influence

It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.

So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.


For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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The Evolution and History of Mickey’s ToonTown

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Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all.  Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?

There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.

The Beginning: Mickey’s Birthdayland

The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.

In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.

Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.

From Concept to Reality: The Birth of Toontown

In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.

Building Challenges: Innovative Solutions

The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.

And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.

Key Attractions: Bringing Animation to Life

Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.

Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.

Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.

Executive Decisions: Shaping ToonTown’s Unique Attractions

The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.

In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.

These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.

Global Influence: Toontown’s Worldwide Appeal

The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.

Evolution and Reimagining: Toontown Today

As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.

Dive Deeper into ToonTown’s Story

Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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