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“Disney Dragonkind” roars into stores & “Disney Bunnies” hops onto bookstore shelves in early 2007

Whether you like your characters furry or fierce, Disney Consumer Products has now got it covered. Jim Hill shares what he knows about these two new product lines

Published

18 years ago

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Well, the folks at Disney Consumer Products are nothing if not ambitious.


I mean, you’d think that they’d already have their hands full. What with having to keep the $3 billion Disney Princess franchise moving forward just as they get the Disney Fairies franchise underway. Never mind coming up with new product lines to support those old Disney stalwarts, Mickey Mouse & Winnie the Pooh.


But even with all that already on their plate, DCP staffers are always on the prowl. Always looking for new ways to expand Disney’s retail empire. And — just recently — one of the concepts that this division of the Mouse House has been embracing passionately is the repurposing of old characters. As in: Finding memorable characters from older Disney films and then plucking them out of their original storylines and re-inventing them as stand-alone characters.


Case in point: Thumper from “Bambi.” Once just the pal of the “Prince of the Forest,” Thumper and his sisters … Well, if all goes according to plan, this excessively cute family of rabbits will soon be the Walt Disney Company’s next big brand. Ready or not, folks, here comes …



Copyright 2006 Disney Enterprises


According to staffers that I’ve spoken with at Disney Consumer Products, the “Disney Bunnies” product line will get off to a rather modest start. With a trio of books (Which will hit store shelves on January 15, 2007) being sort of a trial balloon to see if there’s any real interest in Thumper-themed products.


Out of these books, Laura Driscoll’s “I Love You, My Bunnies” is probably the most ambitious. A 32-page hardcover that’s aimed at kids 4-8, it tells the story of how Thumper & his sisters worked together to create the perfect gift for their mother. Which is a twig basket filled with flowers.



Copyright 2007 Disney Press


Given that you’ve got cute bunnies making a basket for their mother … Disney Consumer Products hopes that they’ll be able to get two bites out of the same apple next spring with “I Love You, My Bunnies.” Meaning that this Laura Driscoll book (Which features illustrations by the Disney Storybook Artists) can be sold as both an item that can be stuffed in an Easter basket AND as a Mother’s Day present.


As for the other two “Disney Bunnies” titles, “Thumper Counts to Ten” …



Copyright 2007 Disney Press


… and “Goodnight, Thumper!” …



Copyright 2007 Disney Press


Well, both of these books were written by Kitty Richards and are intended for babies & toddlers. Only 16 pages long and printed on sturdy cardboard, “Thumper Counts to Ten” and “Goodnight, Thumper!” will probably stand up to whatever abuse your infant can dish out.


Of course, Disney Consumer Products recognizes that not every consumer has children and/or really goes for the cuter characters in the Disney stable. That some Disneyana fans are actually drawn to some of the darker, edgier stuff that the studio has produced over the past 78 years (EX: “The Nightmare Before Christmas“).


With this in mind, DCP turned its attention to all the dragons that have appeared in various Disney films over the years. Was there perhaps an opportunity here to reinvent these characters? Change them from cuddly animated creations to truly fearsome creatures?


With this idea in mind, Disney Consumer Products contacted the talented sculptors at Gentle Giant Studios. And the end result was …



Copyright 2006 Disney Enterprises


Let me say that — right from the start — that “Disney Dragonkind” is a very different take on the characters that you know and love. The folks at Gentle Giant … Well, they’ve imagined a world where dragons are actually real. More importantly, where dragons are now the dominant species.


I mean, take a look at the re-imagined Maleficent from Disney’s “Sleeping Beauty.”



Photo by Steve Gerding


That’s one fierce looking creature, don’t you think? Or — better yet — how about Mushu from “Mulan”?



Photo by Steve Gerding

Not exactly ” … travel-sized, for your convenience” anymore, is he? And wait ’til you get a look at Elliot from “Pete’s Dragon.”



Photo by Steve Gerding


He’s still get that lovable lantern jaw. But check out Elliot’s claws. Yikes!


Obviously, the “Disney Dragonkind” product line isn’t for all your purists out there. Those folks who insist that Disney’s characters can never change, that they must always look as they did in the very first film they appeared in.


But me? I gotta tell you that I really like what the folks at Gentle Giant Studios have done here. I mean, you can still see elements of the original characters in each of these sculptures … But — at the same time — the artists have totally reimagined Disney’s dragons, made these fantasy characters seem that much more real. Which is why I’m excited to see what the rest of the characters in this new product line will look like.


Speaking of which, the “Disney Dragonkind” Maleficent statue will be the first one in the series to reach store shelves. It’s expected to pop up in the retail world sometime in January 2007, with the Mushu & Elliot statues not that far behind.


Depending on how these first three “Disney Dragonkind” statues are received, Gentle Giant Studios & DCP hope to expand this product line out into snowglobes & t-shirts. Maybe even a series of fine art prints.


But — for now, anyway — “Disney Dragonkind” will be concentrating on these statues. With Maleficent (Which stands 13.5 inches high, 16 inches to the top of the flag in the tower. While the draon’s wingspan is an impressive 20 inches) being limited to an edition of 1000, which is expected to retail for $300.


So what do you folks think? Or you okay with these new DCP product lines? Did Gentle Giant go too far with its re-imagining of Disney’s dragons? Or are you more concerned about Thumper being plucked out of “Bambi,” only to become his own brand?


Your thoughts?


——————————————————————–



Special thanks to Steve Gerding of KungFuRodeo.com. Who first took photos of the first three Disney Dragonkind statues when they were on display at the Gentle Giant booth at Comic-Con International last month, then graciously allowed these images to be reproduced here at JHM

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Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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News & Press Releases

New Updates and Exclusive Content from Jim Hill Media: Disney, Universal, and More

Published

10 months ago

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February 23, 2024

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Boy oh boy, do I have some exciting news to share with all of you.

If you’ve been following our journey at Jim Hill Media, you know we’re all about peeling back the curtain to reveal behind the scenes insights, news, and history that surround the world of entertainment and theme parks.

And today, I’ve got a treasure trove of updates to share. So, grab your popcorn, and let’s get into it.

A New Chapter on Patreon

As many of you know, we recently made the big leap over to Patreon, and let me tell you, it’s been quite a rollercoaster ride. This move was driven by your requests for more exclusive content (and the easy to use RSS feed and app is a BIG bonus).

I want to take a moment to express my heartfelt appreciation for your unwavering support. Your enthusiasm and engagement have been the driving force behind our passion for delivering the best of Disney and Universal content.

Moving to Patreon has opened new avenues for us to connect more deeply with our listeners, offering exciting perks and benefits that allow us to tailor our content more closely to your interests and preferences. It’s been an incredible journey of crafting special content, such as the launch of our video podcast series, [Disney Unpacked].

[Disney Unpacked] – A Video Podcast Series Like No Other

Imagine sitting down for a chat with a Disney Imagineer who’s helped shape your Disney experiences for over three decades. That’s what we’re bringing to the table with [Disney Unpacked]. Alongside the legendary Jim Shull and my partner in crime Len Testa, we explore Disney’s storytelling, sharing how beloved rides and attractions were created, through the eyes of an Imagineer like Jim Shull who personally contributed to these projects.

It’s a rare opportunity to host a video show with Jim Shull, a Disney Imagineer who’s worked on projects like Rock ‘n’ Roller Coaster and Toontown for over 33 years. If you’re curious about Jim and his work, check out our “Meet Jim Shull” video.

But that’s not all – as a patron, you’ll gain access to even more exclusive content. Our “Carry On” podcast, where Jim Shull and I explore stories that didn’t quite make it into the main episodes, offers a fascinating glimpse into the creative process behind [Disney Unpacked]. Plus, our regular Q&A sessions give you the chance to get answers to all your burning questions about the show.

Beyond the Podcast: Photos and Artifacts from an Imagineers Personal Collection

And if that wasn’t exciting enough, let me introduce you to our brand-new monthly video show, “Picture This.” Hosted by yours truly alongside Jim Shull and moderated by Lauren Hersey, “Picture This” offers a behind-the-scenes look at Jim Shull’s personal collection of over 60,000 photos and artifacts from his 33-year career at Disney. From rare behind-the-scenes shots to exclusive glimpses of Disney history, this show is a must-watch for any serious Disney fan.

Jim Shull opens up his vault and shares some never-before-seen photos and the stories about them.

The History of the Pixar Place Hotel

Recently, it was announced that Disneyland’s Paradise Pier hotel would be reopening as the Pixar Place Hotel.

Curious about the backstory behind this decision? Join Jim Shull and me as we delve into the history of the Pixar Place hotel. Explore its fascinating origins and gain insights into the inspirations drawn from Jim’s leadership on the Toy Story Hotel project at Shanghai Disney.

This YouTube documentary-style video offers a look into the creative process behind one of Disney’s iconic hotel projects.

Debut of “I Want That Too” Video Podcast

Introducing our newest podcast addition, “I Want That Too,” where Jim Hill and Lauren Hersey dive deep into the fascinating world of Disney products. From toys and collectibles to apparel and home goods, we’re here to unpack it all.

But we’re not just about the merchandise – join us as we explore the rich history and untold stories behind your favorite Disney goodies. Whether you’re a seasoned collector or just starting your Disney journey, there’s something for everyone on “I Want That Too.”

This show drops bi-weekly as a Podcast and a Video over on the Jim Hill Media YouTube Channel.

Subscribe on Apple Podcasts today.

Welcoming Universal Fans with “Epic Universal” Podcast

And for all you Universal enthusiasts (or Universal Curious) out there, we’ve got you covered too! Introducing “Epic Universal,” a bi-weekly podcast hosted by Eric Hersey and yours truly.

Join us as we dive into the latest news, interviews, and trip planning tips from the Universal universe. Whether you’re a die-hard fan or just curious about what’s happening at Universal Studios, we invite you to join the conversation and stay updated with “Epic Universal.”

A Look Ahead: The Future of Jim Hill Media

Phew! It’s been an exhilarating few months at Jim Hill Media, with our Patreon move and new show launches, all dedicated to bringing you top-notch theme park news, insights, and history. Your support and enthusiasm have been the driving force behind our efforts, and we’re incredibly thankful for it.

Looking ahead, we’re excited about the future, with more content and partnerships on the horizon. Whether you’re into Disney, Universal, Marvel, or Merch, we invite you to stay engaged and subscribe for more updates.

A huge thank you for being part of our journey.

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News & Press Releases

Disney Will Bring D23: The Ultimate Disney Fan Event to Anaheim, California in August 2024

Published

1 year ago

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September 9, 2023

By

Expanded Disney Fan Experience Will Feature New and Exciting Events Across Multiple Locations, Including a D23 Takeover of the Happiest Place On Earth, Evening Entertainment at the Honda Center, D23 Day at Angel Stadium, and Much More

Fan Favorites Including Exhibits, Panels, Shows, and Shopping Will Dazzle Disney Enthusiasts at the Anaheim Convention Center

D23: The Ultimate Disney Fan Event is a one-of-a-kind fan experience like never before with spectacular shows, new venues, and multiple days of entertainment that will bring together the best of Disney, Pixar, Marvel, Star Wars, and more!

Highlightswill include:

  • Sunday, August 4: D23 Day at Angel Stadium, where D23 fans are invited to attend the Los Angeles Angels vs. New York Mets game. 
  • Thursday, August 8: D23 kickoff celebration at Disneyland Resort.
  • Friday, August 9 – Sunday, August 11: Shopping, exhibits, panels, and presentations will take place at the Anaheim Convention Center during the day, with the fun extending into the evening at the Honda Center, the bigger home to marquee shows.

Tickets for D23: The Ultimate Disney Fan Event will go on sale in Spring 2024, with ticketing options to be announced later for access to the Anaheim Convention Center and the Honda Center. Admission for D23 Day at Angel Stadium and the D23 kickoff celebration at Disneyland Resort will be available as separate ticketed events. Additional details for D23: The Ultimate Disney Fan Event will be announced in early 2024.

You can get updates by staying connected to D23 via social media (@DisneyD23 on Facebook, Instagram, X), D23.com, and our weekly D23 FanFare email (sign up for free as a D23 General Member at JoinD23.com).

About D23

The name “D23” pays homage to the exciting journey that began in 1923 when Walt Disney opened his first studio in Hollywood. D23 is the first official club for fans in Disney’s nearly 100-year history. It gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic year-round through its quarterly publication, Disney twenty-three; the latest news and stories on D23.com; member-exclusive offers and discounts; the popular D23 Inside Disney podcast; and special experiences for D23 Members throughout the year.

Fans can join D23 at Gold Membership ($99.99/year), Gold Duo Membership ($129.99/year), and General Membership (complimentary) levels at D23.com. To keep up with all the latest D23 news and events, follow DisneyD23 on Facebook, Instagram, X, TikTok, and YouTube.

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News & Press Releases

Star Wars Spoof: Space Robots in Outer Space Ep X: Battle for the Halcyon: The Last Starcruiser

Published

2 years ago

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May 4, 2023

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Sure, Star Wars is cool and all. But let’s not forget about that other multi-part sci-fi cinematic spectacular, “Space Robots in Outer Space.” In fact, Hank Lonely (Hollywood’s ultimate hyphenate — actor / producer / director / writer / guy who makes sure the Porto Potties are kept squeaky-clean) just announced that there’ll soon be a 10th installment of this … Well, not exactly beloved. How about we say “admired from afar” instead? … series coming to a theater near you. In fact, here’s the highly anticipated teaser trailer for that project. Which is supposed to be titled “Space Robots in Outer Space X — Battle for the Halycon: The Last Starcruiser.”

Okay. Now the real story … In honor of Star Wars Day (i.e., May 4th. As in “May the Fourth Be With You”), Len Testa and I are sharing something that we produced with the help of all the nice folks who joined us last month aboard the Halycon.

We turned the Galactic Starcruiser as well as Black Spire Outpost into the backdrop for an affectionate send-up of all things Stars Wars. We hope that you (more importantly, the legal team at Lucasfilm) take this faux trailer in the spirit with which it was intended. Special thanks to Aaron Adams for so skillfully stitching all of this footage together. Also thanks to the team at Storybook Destinations, Touring Plans and the talented cast & crew aboard the “Star Wars: Galactic Starcruiser” for making this “Disney Dish” fan event so memorable.

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