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• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Monday Mouse Watch: What to make of Mickey’s mixed signals

  Jim Hill talks about all of the recent changes at the Mouse House. More importantly, what Bob Iger will be looking for from Rich Ross, the new Chairman of Walt Disney Studios Read More... Posted Monday, October 05, 2009 12:00 AM | 8 Comments Filed under: Disney, music, Pixar, High School Musical, Disney Channel, John Lasseter, Bob Iger, Jerry Bruckheimer, Dick Cook, Magic Kingdom, Disney Theatrical, Robert Zemeckis, Tom Staggs, Pixar Animation Studios, Emeryville, The Walt Disney Company, cell phone, High School Musical 3, Tim Burton, WDI, John Carter of Mars, WDW, Fantasyland, Walt Disney Imagineering, Walt Disney Studios, Steven Spielberg, Blu-ray, DVD, D23, 5th Avenue, flagship store, World of Disney, Pixar campus, 2009, Mouse House, animated feature, TV show, TV shows, Andrew Stanton, taking it in the shorts, animated features, Miramax Films , Hannah Montana , Camp Rock , 2011, Chairman, 2010, virtual world , Rich Ross , Enchanted Adventures Parade, Utah, Shanghai, HSM3, Shanghai Disneyland, Fall, strategy, Disney Music Group, D23 EXPO, High School Musical 3: Senior Year, fiscal year, live action, Tim Burton's Alice in Wonderland, mobile, Marvel Entertainment, Inc., Marvel, acquisition, superhero, superheroes, soundtrack, Disney Double Dare You, Lasseter Family Winery, Shakespeare in Love, The English Patient, The Queen, Emeryville campus, corporate headquarters, Nancy Lasseter, Pixar expansion plans, live-action, DVD sales, Chairman of Walt Disney Studios, Verizon, Vancouver, production slate, heritage, plan, long term strategy, tradition, long term, cell phone user, stable of characters, quality content, cell phone users, storefront, mobile storefront, Disney Mobile, instant-messaging, widgets, business initiatives, division, widget, business initiative, divisions, content, animated film, animated films, Disney Channels Worldwide, prestige picture, prestige pictures, Miramax

• Disney XD aims to be where the boys are

  Jim Hill talks about the rebranded version of Toon Disney which will be debuting in February of 2009. Which seeks to become the cable channel of choice for boys 6-to-14 Read More... Posted Thursday, November 06, 2008 12:00 AM | 14 Comments Filed under: Disney, Disney Consumer Products, High School Musical, Disney Channel, Jerry Bruckheimer, Cars, George Lucas, Peter Pan, Tinker Bell, Star Wars, Walt Disney Studios Home Entertainment, Toon Disney, The Clone Wars, The Walt Disney Company, Nickelodeon, Disney Princess, Alice in Wonderland, 2008, 2009, TV movies , cable channel, target demographic, animated series , SpongeBob SquarePants, Pirates of the Caribbean 4, Hannah Montana , Camp Rock , July , February , Wizards of Waverly Place, Disney's Wizards of Waverly Place , Prince of Persia, TR2N, Tron , Tron 2, Tron Sequel, Cars franchise, Disney Interactive Media Group, DIMG, retooling, rebranding, brand allegiance, Delta House, female tween viewers, projections, live action, live action shows, Lost Boys, The Lost Boys, sports-related programming, sports-related, young male viewers, mission statement, testostrerone, Aaron Stone, Zeke and Luther, Zeke, The Disney Channel, Luther, ESPN, ESPN-based, Cartoon Network, disposable income, sports-based, males, male, Disney XD, Brooke Palmer, Batman: The Animated Series, programming, Jackie Chan Adventures, hyper-targeted, Power Rangers, targeted, inaugural programming, I'm with the Band, young males, Tim Burton's Alice in Wonderland, demographics, retail sales, Phineas, Ferb, Phineas and Ferb, video game, online, mobile, video-on-demand, video on demand, VOD, G-Force, G Force, Bucky the Hamster, The Fairly Oddparents, Blaster the Guinea Pig, Bucky, Blaster, Star War: The Clone Wars, Star Wars The Clone Wars, Huntsman, Hamster, Guinea Pig, Clone Wars, bumper, bumpers, Turner Broadcasting, Fairly Oddparents

• Monday Mouse Watch : Disney's "High School Musical" cancels "Christmas" ?!

  Jim Hill's back with a tale that reveals the true power of the "HSM" franchise. Which has a Massachusetts theater postponing its long-proven holiday moneymaker so that it can then present the stage version of Disney's "High School Musical 2" Read More... Posted Monday, October 20, 2008 12:00 AM | 7 Comments Filed under: Disney, theater, A Christmas Carol, musical, High School Musical, Disney Theatrical, High School Musical 2, Tarzan, High School Musical 3, High School Musical 4, High School Musical franchise, Christmas, New Year's Eve, Disney's High School Musical on Tour, stage version, HSM, 2008, 2009, Thanksgiving, 2007, holiday classic, Gabriella , Camp Rock , stage show , stage, East High, creative team , rehearsal, theater community, musical theater, High School Musical 3: Senior Year, Music Theatre International, Fabulous Fox Theatre, Theater of the Stars, regional theater premiere, Salt Lake City, Temple Square, Charles Dickens, regional theater, professional production, Ebenezer Scrooge, North Shore Music Theatre, holiday traditions, high school students, high school student, rehearsals, Camp Rock 2, Atlanta, Carol LaRosa, Gloucester Times, Jon Kimbrell, Beverly, Tiny Tim, NSMT, holiday, Disney's High School Musical : On Tour, High School Musical On Stage, High School Musical : On Stage, Disney's High School Musical On Stage, Disney's High School Musical : On Stage, Disney's High School Musical 2 On Stage, Disney's High School Musical 2 : On Stage, High School Musical 2 On Stage, High School Musical 2 : On Stage

• "High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!

  Jim Hill shares some of the domain names that the Walt Disney Company has recently registered. Including a new year-long promotion for 2009 that looks & sounds an awful lot like 2003's "Magical Gatherings" campaign Read More... Posted Tuesday, June 03, 2008 12:00 AM | 22 Comments Filed under: Disney, Broadway, musical, High School Musical, ABC, Disney Channel, Disneyland, Walt Disney World, Disney Theatrical, Beauty and the Beast, Anaheim, Orlando, The Walt Disney Company, High School Musical 3, High School Musical 4, High School Musical franchise, Disneyland Resort, Jay Rasulo, Disney Parks & Resorts, Aida, WDW, Year of a Million Dreams, hotel, Broadway musical, Disney Channel Original, 2008, 2009, Disney World, The Walt Disney World Resort, 2007, How the Grinch Stole Christmas, Broadway production, 2003, on property, TV movie, TV movies , hotels, 2006, Disney franchise, theatrical release, 2010, My School Musical, High School Musical: Get in the Picture, High School Musical 5 , High School Musical 6, Wildcats, East High, Matt Prokop, Justin Martin , Jemma McKenzie-Brown, HSM3, domain name , Dr. Seuss' How the Grinch Stole Christmas - The Musical, St. James Theatre , Paul Kolnik, Big Apple , holiday treat, seasonal run , seasonal production, revival , Old Globe Theatre, Hilton Theatre, national tour, Magical Gatherings, Disney vacation, Disney's Magical Celebration, Disney's Magical Celebrations, Regular Unleaded, gasoline, DP&R, year-long promotion, heads in beds, consumers, theme park tickets, plane reservations, hotel rooms, birthday buttons, pins, plush

• Monday Mouse Watch : "Camp Rock 2" ? A Jonas Brothers concert in 3D ?

  Jim Hill talks about the Walt Disney Company's future plans for some of the Disney Channel's most popular performers & programs Read More... Posted Monday, April 14, 2008 12:00 AM | 14 Comments Filed under: Disney, High School Musical, Disney Channel, Walt Disney Pictures, High School Musical franchise, Miley Cyrus, Walt Disney Studios, movie, Disney Channel Original, 2009, Hannah Montana and Miley Cyrus: Best of Both World Concert, Disney Digital 3D, Camp Rock , Jonas Brothers

• Tune Tuesday: Get ready for the stage version of "High School Musical 2"

  Jim Hill shares all sorts of tidbits from the Disney Theatrical side of the fence. Including the tour schedule for both the North American & UK version of "Mary Poppins" as well as "The Little Mermaid" CD release celebration Read More... Posted Tuesday, February 19, 2008 12:00 AM | 3 Comments Filed under: Disney, theater, Broadway, High School Musical, ABC, Walt Disney Pictures, Disney Theatrical, High School Musical 2, The Walt Disney Company, High School Musical 3, High School Musical franchise, New York City, Washington D.C., Australia, Chicago, Los Angeles, NYC, LA, Broadway musical, stage version, Disney Channel Original, 2009, October, Cameron Mackintosh , Broadway Cares / Equity Fights Aids , autographs, co-production, stage show