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Jim Hill

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Disney XD uses out-of-the-box thinking to promote out-of-this-world TV movie

Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More...

Posted Thursday, November 19, 2009 12:00 AM | 3 Comments

Filed under: Disney, promotion, marketing, television, 2009, paintings, TV movie, November, website , 2010, January, San Diego Convention Center , San Diego, Comic-Con , Comic-Con International, UFO, UFO movie, Disney XD

Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More...

Posted Monday, November 16, 2009 12:00 AM | 5 Comments

Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

Toon Tuesday : Will Disney Animation's latest "Rapunzel" rescue attempt have a negative impact on "Bolt" 's debut ?

Jim Hill wonders if Glen Keane's exit will result in more reporters asking about why Chris Sanders was taken off of "American Dog" Read More...

Posted Tuesday, October 14, 2008 12:00 AM | 10 Comments

Filed under: Disney, movies, DreamWorks, John Lasseter, Ratatouille, DreamWorks Animation, Walt Disney Animation Studios, marketing, WDAS, Ed Catmull, Bolt, Glen Keane, Rapunzel, Dean Wellins, film, movie, 2008, animated feature, Disney Feature Animation, The Fox and the Hound, The Emperor's New Groove, Kingdom of the Sun, American Dog, Chris Sanders, Jan Pinkava, Roger Allers, animated features, Disney Publicity , webmasters, webmaster, 2010, PR team , storyline , co-director, films, Byron Howard, Nathan Greno, Dean DeBlois, Crood Awakening, 2002, Woolie Reitherman, Wolfgang Reitherman, How to Train Your Dragon, Lilo & Stitch, story, head of story, story problems, plot, plotline, reporter, reporters, entertainment writer, entertainment writers, marketing staff, PR Department, Lilo and Stitch, jewelry, Lilo, Stitch

Will "Senior Year" re-energize Disney's "High School Musical" franchise ?

Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More...

Posted Thursday, September 25, 2008 12:00 AM | 19 Comments

As Disney begins to get nervous about "Narnia," Pixar now sets its sights on "Mars"

Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More...

Posted Monday, March 17, 2008 12:00 AM | 87 Comments