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• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Monday Mouse Watch: The road ahead for Disney·Pixar ‘s “Cars”

  Jim Hill shares the title for this eagerly anticipated sequel as well as the Company’s plan for maintaining consumer interest in this new key franchise Read More... Posted Monday, August 24, 2009 12:00 AM | 4 Comments Filed under: Disney, toys, Disney Consumer Products, Disney Channel, John Lasseter, Disney's California Adventure, Cars, Disney Fairies, ABC Family, Toon Disney, diecast cars, Disney Princess, Walt Disney Imagineering, global rental sales, World of Cars Online, 2008, 2009, Disney Online, Disney / Pixar, franchise, Cars Land, 2011, World Grand Prix, 2006, 2012, 2010, Pixie Hollow, clothing line, key franchises, diecast car, MMOG, massively multiplayer online game, Licensing International Expo 2009, parking lot, Licensing International Expo, DCP , key franchise, playset, diecast, Radiator Springs, MMO, Cars Toon, Cars Toons, Mater's Tall Tales, Cars 2, Cars franchise, World of Cars, Disney Interactive Media Group, Rescue Squad Mater, Mater the Greater, El Materdor, DIMG, parking, Test Track, parking area, Carburetor County, online, Cars 2: World Grand Prix, Cars: World Grand Prix

• Pixar's first "Cars Toon" debuts tonight on Toon Disney

  Jim Hill shares what he knows about these new interstitials, which are designed to help keep this Pixar franchise fresh 'til "Cars 2" rolls into theaters during the Summer of 2011 Read More... Posted Monday, October 27, 2008 12:00 AM | 1 Comments Filed under: animation, Disney, Pixar, Disney Channel, CG, John Lasseter, Cars, ABC Family, Toon Disney, Pixar Animation Studios, Mattel, Spain , 2008, 2009, Disney / Pixar, franchise, animated short, short, shorts, 2011, Summer, Tia , world premiere, Lightning McQueen, Mater, Cars Toon, Cars Toons, Mater's Tall Tales, Cars 2, Cars franchise, World of Cars, The World of Cars, Disney Interactive Media Group, Rescue Squad Mater, interstitial, interstitials, Mater the Greater, daredevil, El Materdor, bulldozer, bulldozer fighter, B-Team, B Team, Kari Rae, Mia, Tia & Mia, Miata, Miatas, DIMG, Darth Mater, Dan Berendsen, Walt Stanchfield lectures, 25 Days of Christmas, Victor Navone, Rob Gibbs