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• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon

• "This Time, This Place" takes readers behind-the-scenes at the White House, Hollywood as well as at Walt Disney Studios

  Jim Hill reviews Jack Valenti's memoir, which features a surprising amount of material about the Chairman of the MPAA's dealing with the Walt Disney Company Read More... Posted Wednesday, August 29, 2007 12:00 AM | 3 Comments Filed under: ABC, Bob Iger, Michael Eisner, Dick Cook, Lyndon B. Johnson, John F. Kennedy, Jack Valenti, Jeffrey Katzenberg, Michael Ovitz, Frank Wells, Sid Bass, Sid Sheinberg, Lost, Desperate Housewives, Al Checchi, Richard Frank, Walt Disney Productions, The Walt Disney Company

• Monday Mouse Watch : Wanna peek at Bob Iger's vision for the future of the Walt Disney Company? And is "Ratatouille" really starting to fade in the Hollywood rat race?

  Jim Hill has noticed something interesting about the title sequence for ABC's new "Wonderful World of Disney" movie anthology series. He also sees some disturbing trends in the new box office numbers for Brad Bird's latest film Read More... Posted Monday, July 16, 2007 12:00 AM | 59 Comments Filed under: Disney, movies, TV, Pixar, fireworks, Pirates of the Caribbean, ABC, CG, Bob Iger, Buena Vista Home Entertainment, NBC, Disneyland, Walt Disney World, Epcot, Disney's Animal Kingdom, Magic Kingdom, Disney-MGM Studios theme park