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• Tune Thursday: Why "The Lion King" gets the lion's share of the attention on the Las Vegas Strip

  Jim Hill talks about the ambitious promotional plan that the Mandalay Bay Hotel & Casino and Disney Theatrical put together to help hype this new sit-down production of that Tony Award-winning musical Read More... Posted Thursday, September 24, 2009 12:00 AM | 3 Comments Filed under: Disney, theater, Broadway, musical, ABC, promotion, The Lion King, Disney Theatrical, Dancing with the Stars, Julie Taymor, Las Vegas, hotel, Hairspray, The Producers, Broadway musical, stage version, promotional campaign, shows, show, 1997, Avenue Q , Mandalay Bay Hotel and Casino, lion, stage show , 1996 , stage, Mandalay Bay, Eric Stonestreet, Modern Family, Mandalay Place, Raleigh Studios, The Lion King Exhibit, The Strip, video marquee, key card, Results Show, Las Vegas Strip

• "I'm Hosting as Fast as I Can" is a different sort of show business bio

  Jim Hill reviews Tom Bergeron's inspirational book. Which tracks the complex but still comical career path that this New England native followed in order to become the host of two hit ABC series Read More... Posted Wednesday, April 15, 2009 12:00 AM | 0 Comments Filed under: ABC Studios, Dancing with the Stars, Hollywood, ABC reality series

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon