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• Tune Thursday: Why "The Lion King" gets the lion's share of the attention on the Las Vegas Strip

  Jim Hill talks about the ambitious promotional plan that the Mandalay Bay Hotel & Casino and Disney Theatrical put together to help hype this new sit-down production of that Tony Award-winning musical Read More... Posted Thursday, September 24, 2009 12:00 AM | 3 Comments Filed under: Disney, theater, Broadway, musical, ABC, promotion, The Lion King, Disney Theatrical, Dancing with the Stars, Julie Taymor, Las Vegas, hotel, Hairspray, The Producers, Broadway musical, stage version, promotional campaign, shows, show, 1997, Avenue Q , Mandalay Bay Hotel and Casino, lion, stage show , 1996 , stage, Mandalay Bay, Eric Stonestreet, Modern Family, Mandalay Place, Raleigh Studios, The Lion King Exhibit, The Strip, video marquee, key card, Results Show, Las Vegas Strip

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon