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• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Will "Senior Year" re-energize Disney's "High School Musical" franchise ?

  Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More... Posted Thursday, September 25, 2008 12:00 AM | 19 Comments Filed under: Disney, High School Musical, Disney Channel, Walt Disney Pictures, promotion, High School Musical 2, Walt Disney Studios Home Entertainment, marketing, Vanessa Hudgens, High School Musical 3, High School Musical 4, High School Musical franchise, Zac Efron, High School Musical 2: Extended Edition, DVD, film, movie, 2008, franchise, Ashley Tisdale , Disney franchise, 2010, CD, High School Musical: Get in the Picture, East High, Jemma McKenzie-Brown, High School Musical 2: School's Out! , motion picture

• Monday Mouse Watch : Why did Disney push back "Prince of Persia" ?

  Jim Hill shares some of the theories that he's heard about the change in release dates for this new Jerry Bruckheimer production, which now has "The Sands of Time" shifting from June of 2009 to May of 2010 Read More... Posted Monday, August 11, 2008 12:00 AM | 8 Comments Filed under: Disney, Disney Channel, Jerry Bruckheimer, Walt Disney Pictures, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, Walt Disney Studios, 2009, release date, franchise, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Pirates of the Caribbean franchise , Prince of Persia

• "High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!

  Jim Hill shares some of the domain names that the Walt Disney Company has recently registered. Including a new year-long promotion for 2009 that looks & sounds an awful lot like 2003's "Magical Gatherings" campaign Read More... Posted Tuesday, June 03, 2008 12:00 AM | 22 Comments Filed under: Disney, Broadway, musical, High School Musical, ABC, Disney Channel, Disneyland, Walt Disney World, Disney Theatrical, Beauty and the Beast, Anaheim, Orlando, The Walt Disney Company, High School Musical 3, High School Musical 4, High School Musical franchise, Disneyland Resort, Jay Rasulo, Disney Parks & Resorts, Aida, WDW, Year of a Million Dreams, hotel, Broadway musical, Disney Channel Original, 2008, 2009, Disney World, The Walt Disney World Resort, 2007, How the Grinch Stole Christmas, Broadway production, 2003, on property, TV movie, TV movies , hotels, 2006, Disney franchise, theatrical release, 2010, My School Musical, High School Musical: Get in the Picture, High School Musical 5 , High School Musical 6, Wildcats, East High, Matt Prokop, Justin Martin , Jemma McKenzie-Brown, HSM3, domain name , Dr. Seuss' How the Grinch Stole Christmas - The Musical, St. James Theatre , Paul Kolnik, Big Apple , holiday treat, seasonal run , seasonal production, revival , Old Globe Theatre, Hilton Theatre, national tour, Magical Gatherings, Disney vacation, Disney's Magical Celebration, Disney's Magical Celebrations, Regular Unleaded, gasoline, DP&R, year-long promotion, heads in beds, consumers, theme park tickets, plane reservations, hotel rooms, birthday buttons, pins, plush