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• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, Cars, Ratatouille, The Simpsons Movie, Brad Bird, WALL E, The Incredibles, Finding Nemo, Pixar Animation Studios, A Bug's Life, marketing, Toy Story, Toy Story 2, The Bourne Ultimatum