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• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Will "Senior Year" re-energize Disney's "High School Musical" franchise ?

  Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More... Posted Thursday, September 25, 2008 12:00 AM | 19 Comments Filed under: Disney, High School Musical, Disney Channel, Walt Disney Pictures, promotion, High School Musical 2, Walt Disney Studios Home Entertainment, marketing, Vanessa Hudgens, High School Musical 3, High School Musical 4, High School Musical franchise, Zac Efron, High School Musical 2: Extended Edition, DVD, film, movie, 2008, franchise, Ashley Tisdale , Disney franchise, 2010, CD, High School Musical: Get in the Picture, East High, Jemma McKenzie-Brown, High School Musical 2: School's Out! , motion picture

• Tube Thursday: Want to meet some Disney Channel stars? Then hightail it over to the Roostertail this Sunday afternoon

  Jim Hill talks up the Make-A-Wish fundraiser that the Michael T. Schoenith Foundation will be holding this weekend. Which will feature appearances by "High School Musical" & "Cory in the House" cast members Read More... Posted Thursday, September 20, 2007 12:00 AM | 5 Comments Filed under: fireworks, High School Musical, Disney Channel, Walt Disney Pictures, High School Musical 2, marketing, High School Musical 3, television, Cory in the House, The Game Plan, Dwayne Johnson, The Rock, Madison Pettis, Miley Cyrus, Emily Osment, T-Squad, diecast cars, Bratz, Zoey 101, Kyle Massey, Oleysa Rulin, Chris Warren Jr., sword, Nathalia Ramos, Logan Browning, Clique Girlz, That's So Raven, Crone, Roostertail, Make-A-Wish Foundation, Make-A-Wish Foundation of Michigan, Michael T. Schoenith Family Foundation, Toronto International Film Festival, Hollywood Center Studios, Rock Block, The Hannah Montana Movie