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• "Creating Magic" reveals how the modern Magic Kingdom really operates

  Jim Hill reviews Lee Cockerell's new book, which recounts the many lessons that this Disney vet learned while he was the Executive Vice President in charge of Operations at the WDW Resort Read More... Posted Wednesday, October 15, 2008 12:00 AM | 7 Comments Filed under: book, Disney, parade, Epcot, Magic Kingdom, Tinker Bell, The Walt Disney Company, The Magic Kingdom, Euro Disneyland, Cinderella, 9/11, Walt Disney : The Triumph of the American Imagination, The Animated Man : A Life of Walt Disney, Neal Gabler, Michael Barrier, WDW, cast members, cast member, David Koenig, Realityland: True-Life Adventures of Walt Disney World, Disney World, The Walt Disney World Resort, September, guest, guests, Disney Publicity , publicity, 2006, pins, 1994, Lee Cockerell, Trapper Keeper, Charlie Ridgeway, Spinning Disney's World: Memories of a Magic Kingdom Press Agent, MMO, modern Mouse House, Doubleday, Grant's tomb, Alice Marriott, millennium celebration, Euro Disney, Publicity Department

• Arrrr you ready for an all-Pirates edition of Why For?

  There's plenty of POTC-related info to be found in this week's column. Including the current status of "Pirates 4," news on Disney's "Legends of the Brethren Court" book series as well as a review of that I-Drive favorite, the Pirate's Dinner Adventure Read More... Posted Friday, May 09, 2008 12:00 AM | 6 Comments Filed under: Disney, Universal Studios, fireworks, Pirates of the Caribbean, Johnny Depp, Gore Verbinski, Walt Disney Pictures, Magic Kingdom, Disney Press, The Walt Disney Company, Pirates of the Caribbean: At World's End, character dining, Mickey's Not-So-Scary Halloween Party, Disney Parks & Resorts, AA figure, hard ticket event, The Walt Disney World Resort, Mickey's Very Merry Christmas Party, 2007, The Lone Ranger, Captain Jack Sparrow, Pirates of the Caribbean 4, Pirates 4, 1996 , 2006, Pirate & Princess Party, Disney's Pirate & Princess Party , Disney franchise, Disney's Enchanted Adventures Parade , hard ticket , Mickey's Pirate & Princess Party, Pirates of the Caribbean films, CG version , lagoon show, Halloween hard ticket event , Pirates of the Caribbean franchise , Pirates of the Caribbean Online, MMOG, massively multiplayer online game, Pirates book series , Legends of the Brethren Court, Development , Ted Elliot, Terry Rossio , Prince of Persia, Tortuga restaurant, AA figures, Enchanted Adventures Parade, return on investment, Liberty Square bridge, Disney's Caribbean Beach Resort, Caribbean Beach Resort , Pirates of the Caribbean: Battle for Buccaneer Gold, 3D helmet, Caribbean, Jolly Roger, I-4 , Gasparilla Extravaganza, Gasparilla season , Tampa Bay, Piratechnics, Bayshore Boulevard, Tampa, Southwest Airlines Gasparilla Pirate Fest , Gasparilla, Southwest Airlines, Gasparilla experience, Pirate's Dinner Adventure, International Drive, acrobats , Freedom Festival, Sebastian the Black, scurvy crew , Princess Anita, audience, Dubai, swordplay, stunts, I-Drive , Magic

• Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?

  Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More... Posted Tuesday, March 18, 2008 12:00 AM | 52 Comments Filed under: Disney, theme park, Walt Disney World, promotion, Magic Kingdom, Disney Press, The Walt Disney Company, marketing, The Magic Kingdom, McDonald's, Happy Meal, Disney Dreams, Disney Princess, Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty, Disney Parks & Resorts, WDW, promotional campaign, 2008, Disney World, hard ticket event, Disney Publicity , WDW management , 2006, hard ticket , after-hours event, Mickey's Pirate & Princess Party

• Monday Mouse Watch : Will a new name really be enough to boost ticket sales for WDW's "Pirate & Princess Party" ?

  Jim Hill brings you a pile of "Pirates of the Caribbean" -related news. Including the tabling of the "Tortuga" restaurant project Read More... Posted Monday, March 03, 2008 12:00 AM | 39 Comments Filed under: Disney, theme park, Visual Effects, fireworks, Pirates of the Caribbean, Walt Disney World, Magic Kingdom, Best Buy, The Magic Kingdom, Pirates of the Caribbean: At World's End, Jack Sparrow, Disney Princess, restaurant, WDW, Disney Blu-Ray, Blu-ray, The Crystal Palace, movie, The Walt Disney World Resort, ticket sales, 2007, merch, full service, Saturday , Tuesday , merchandise , WDW management , Captain Jack Sparrow, The Black Pearl, Black Pearl, Pirates of the Caribbean 4, Pirates 4, 2006, Pirates of the Caribbean: Dead Man's Chest, Pirate & Princess Party, Disney's Pirate & Princess Party , Disney franchise, Disney's Enchanted Adventures Parade , fireworks extravaganza , Music Magic and Mayhem, Walt Disney Creative Entertainment , hard ticket , after-hours event, break even , Rivers of America, Hershey's Treasures , WDW officials , financial success , Monday, Friday, April , Mickey's Pirate & Princess Party, POTC, Tortuga project, Adventureland Veranda, Adventureland , Cinderella's Royal Table, dining experience, Caribbean cuisine , rum , development pipeline, mock-up , test kitchen, Bonfamille's , French Quarter , Disney's Port Orleans Resort, Disney's Port Orleans Resort – French Quarter, test meal , face character , quick service restaurant , full service restaurant, Liberty Tree Tavern , lunch , dinner , dining facility , occupancy rate , 2012, Pirates of the Caribbean films, retail chain , Hi-Def , disc player, flat screen , HDTV , retail world, equation