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• Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?

  Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More... Posted Tuesday, March 18, 2008 12:00 AM | 52 Comments Filed under: Disney, theme park, Walt Disney World, promotion, Magic Kingdom, Disney Press, The Walt Disney Company, marketing, The Magic Kingdom, McDonald's, Happy Meal, Disney Dreams, Disney Princess, Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty, Disney Parks & Resorts, WDW, promotional campaign, 2008, Disney World, hard ticket event, Disney Publicity , WDW management , 2006, hard ticket , after-hours event, Mickey's Pirate & Princess Party

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon