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• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• Disney Consumer Products isn't getting its hopes up for "Up"

  Jim Hill takes a close look at the retail side of the Mouse House. In particular why Disney Consumer Products is now taking a much more pragmatic approach toward the licensing of Pixar's next few pictures Read More... Posted Tuesday, April 01, 2008 12:00 AM | 21 Comments Filed under: Disney, Pixar, toys, Disney Consumer Products, John Lasseter, Disney's California Adventure, Cars, Ratatouille, Brad Bird, Disney Store, Pixar Animation Studios, The Walt Disney Company, WDI, DCA, 2008, 2009, Disney / Pixar, animated feature, Cars Land, Pete Docter, 2006, retail chain , 2010, Up