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• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Disney XD aims to be where the boys are

  Jim Hill talks about the rebranded version of Toon Disney which will be debuting in February of 2009. Which seeks to become the cable channel of choice for boys 6-to-14 Read More... Posted Thursday, November 06, 2008 12:00 AM | 14 Comments Filed under: Disney, Disney Consumer Products, High School Musical, Disney Channel, Jerry Bruckheimer, Cars, George Lucas, Peter Pan, Tinker Bell, Star Wars, Walt Disney Studios Home Entertainment, Toon Disney, The Clone Wars, The Walt Disney Company, Nickelodeon, Disney Princess, Alice in Wonderland, 2008, 2009, TV movies , cable channel, target demographic, animated series , SpongeBob SquarePants, Pirates of the Caribbean 4, Hannah Montana , Camp Rock , July , February , Wizards of Waverly Place, Disney's Wizards of Waverly Place , Prince of Persia, TR2N, Tron , Tron 2, Tron Sequel, Cars franchise, Disney Interactive Media Group, DIMG, retooling, rebranding, brand allegiance, Delta House, female tween viewers, projections, live action, live action shows, Lost Boys, The Lost Boys, sports-related programming, sports-related, young male viewers, mission statement, testostrerone, Aaron Stone, Zeke and Luther, Zeke, The Disney Channel, Luther, ESPN, ESPN-based, Cartoon Network, disposable income, sports-based, males, male, Disney XD, Brooke Palmer, Batman: The Animated Series, programming, Jackie Chan Adventures, hyper-targeted, Power Rangers, targeted, inaugural programming, I'm with the Band, young males, Tim Burton's Alice in Wonderland, demographics, retail sales, Phineas, Ferb, Phineas and Ferb, video game, online, mobile, video-on-demand, video on demand, VOD, G-Force, G Force, Bucky the Hamster, The Fairly Oddparents, Blaster the Guinea Pig, Bucky, Blaster, Star War: The Clone Wars, Star Wars The Clone Wars, Huntsman, Hamster, Guinea Pig, Clone Wars, bumper, bumpers, Turner Broadcasting, Fairly Oddparents