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Jim Hill

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Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More...

Posted Monday, November 16, 2009 12:00 AM | 5 Comments

Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

Monday Mouse Watch: Unconventional promotion really paid off for “Up”

Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More...

Posted Monday, July 13, 2009 12:00 AM | 7 Comments

Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

Arrrr you ready for an all-Pirates edition of Why For?

There's plenty of POTC-related info to be found in this week's column. Including the current status of "Pirates 4," news on Disney's "Legends of the Brethren Court" book series as well as a review of that I-Drive favorite, the Pirate's Dinner Adventure Read More...

Posted Friday, May 09, 2008 12:00 AM | 6 Comments

Filed under: Disney, Universal Studios, fireworks, Pirates of the Caribbean, Johnny Depp, Gore Verbinski, Walt Disney Pictures, Magic Kingdom, Disney Press, The Walt Disney Company, Pirates of the Caribbean: At World's End, character dining, Mickey's Not-So-Scary Halloween Party, Disney Parks & Resorts, AA figure, hard ticket event, The Walt Disney World Resort, Mickey's Very Merry Christmas Party, 2007, The Lone Ranger, Captain Jack Sparrow, Pirates of the Caribbean 4, Pirates 4, 1996 , 2006, Pirate & Princess Party, Disney's Pirate & Princess Party , Disney franchise, Disney's Enchanted Adventures Parade , hard ticket , Mickey's Pirate & Princess Party, Pirates of the Caribbean films, CG version , lagoon show, Halloween hard ticket event , Pirates of the Caribbean franchise , Pirates of the Caribbean Online, MMOG, massively multiplayer online game, Pirates book series , Legends of the Brethren Court, Development , Ted Elliot, Terry Rossio , Prince of Persia, Tortuga restaurant, AA figures, Enchanted Adventures Parade, return on investment, Liberty Square bridge, Disney's Caribbean Beach Resort, Caribbean Beach Resort , Pirates of the Caribbean: Battle for Buccaneer Gold, 3D helmet, Caribbean, Jolly Roger, I-4 , Gasparilla Extravaganza, Gasparilla season , Tampa Bay, Piratechnics, Bayshore Boulevard, Tampa, Southwest Airlines Gasparilla Pirate Fest , Gasparilla, Southwest Airlines, Gasparilla experience, Pirate's Dinner Adventure, International Drive, acrobats , Freedom Festival, Sebastian the Black, scurvy crew , Princess Anita, audience, Dubai, swordplay, stunts, I-Drive , Magic

Monday Mouse Watch : Will a new name really be enough to boost ticket sales for WDW's "Pirate & Princess Party" ?

Jim Hill brings you a pile of "Pirates of the Caribbean" -related news. Including the tabling of the "Tortuga" restaurant project Read More...

Posted Monday, March 03, 2008 12:00 AM | 39 Comments

Filed under: Disney, theme park, Visual Effects, fireworks, Pirates of the Caribbean, Walt Disney World, Magic Kingdom, Best Buy, The Magic Kingdom, Pirates of the Caribbean: At World's End, Jack Sparrow, Disney Princess, restaurant, WDW, Disney Blu-Ray, Blu-ray, The Crystal Palace, movie, The Walt Disney World Resort, ticket sales, 2007, merch, full service, Saturday , Tuesday , merchandise , WDW management , Captain Jack Sparrow, The Black Pearl, Black Pearl, Pirates of the Caribbean 4, Pirates 4, 2006, Pirates of the Caribbean: Dead Man's Chest, Pirate & Princess Party, Disney's Pirate & Princess Party , Disney franchise, Disney's Enchanted Adventures Parade , fireworks extravaganza , Music Magic and Mayhem, Walt Disney Creative Entertainment , hard ticket , after-hours event, break even , Rivers of America, Hershey's Treasures , WDW officials , financial success , Monday, Friday, April , Mickey's Pirate & Princess Party, POTC, Tortuga project, Adventureland Veranda, Adventureland , Cinderella's Royal Table, dining experience, Caribbean cuisine , rum , development pipeline, mock-up , test kitchen, Bonfamille's , French Quarter , Disney's Port Orleans Resort, Disney's Port Orleans Resort – French Quarter, test meal , face character , quick service restaurant , full service restaurant, Liberty Tree Tavern , lunch , dinner , dining facility , occupancy rate , 2012, Pirates of the Caribbean films, retail chain , Hi-Def , disc player, flat screen , HDTV , retail world, equation

National Treasure 3 & 4 ?! Big Thunder Mountain ... The Movie ?!

Why For returns with answers to your Disney-related questions. This time around, Jim Hill talks about the company's plans to expand its "National Treasure" franchise as well as reveals the studio's next theme park-based film. WARNING ! There be spoilers ahead ! Read More...

Posted Friday, February 01, 2008 12:00 AM | 20 Comments

Filed under: book, attraction, Pirates of the Caribbean, Imagineering, Jerry Bruckheimer, Walt Disney Pictures, The Jungle Cruise, Disney Press, Pirates of the Caribbean: At World's End, Big Thunder Mountain, Jack Sparrow, WDI, Imagineer, Walt Disney Imagineering, writers' strike, movie, WGA, theme park attraction, the Writer's Strike , books, National Treasure, National Treasure: Book of Secrets, National Treasure 3, National Treasure 4, Pirates of the Caribbean: The Curse of the Black Pearl, The Lone Ranger, Big Thunder Mountain: The Movie, The Jungle Cruise: Heart of Darkness, The Jungle Cruise: The Movie, Nicholas Cage, John Turtletaub, Midnight Ride, Changing Tide, National Treasure book series, Aqua de Vita, The Water of Life, Water of Life, Fountain of Youth, Atlantis, The Fountain of Youth, Captain Jack Sparrow, Barbossa, Captain Hector Barbossa, The Black Pearl, Black Pearl, Pirates of the Caribbean 4, Pirates 4, AVP, Alien vs Predator, Captain Barbossa, Benjamin Gates, Ponce de León, Page 47, National Treasure theme park attraction, The Gates Family, Gates Family, Gates Family Mystery, Gates Family Mysteries

Suffering from "Pirates" withdrawal? Then treat yourself to a peek at "The Secret Files of the East India Trading Company"

Jim Hill reviews this entertaining new interactive volume from brecker&mayer! LLC. Which brings the world of Disney's "Pirates of the Caribbean" to life right in your hands Read More...

Posted Wednesday, December 12, 2007 12:00 AM | 7 Comments

Filed under: book, Disney, Pirates of the Caribbean, Walt Disney Pictures, Disney Press, Pirates of the Caribbean: At World's End, film, movie