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• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• "The Alchemy of Animation" takes a look inside the modern Mouse Factory

  Jim Hill reviews Don Hahn's latest book. Which offers an in-depth look at how some of Disney & Pixar's very best films came together Read More... Posted Wednesday, October 08, 2008 12:00 AM | 2 Comments Filed under: book, Disney, Pixar, Pirates of the Caribbean, The Lion King, Cars, Walt Disney Animation Studios, Pixar Animation Studios, Disney Editions, Snow White and the Seven Dwarfs, Who Framed Roger Rabbit, Tim Burton, Bolt, Glen Keane, 2008, The Fox and the Hound, 2006, Pirates of the Caribbean: Dead Man's Chest, Pirates of the Caribbean films, 1984, Don Hahn , paperback, The Princess and the Frog, Snow White, Maleficent, The Alchemy of Animation: Making an Animated Film in the Modern Age, Frankenweenie, 1937, hand-drawn, stop-motion, computer-generated, performance capture, politics, sausage, debate, producer, veteran producer, Nine Old Men