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• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Pirates of the Caribbean, Pirates of the Caribbean: At World's End, Pirates of the Caribbean: Dead Man's Chest, Pirates of the Caribbean: The Curse of the Black Pearl, Pixar, Pixar Animation Studios, Finding Nemo, The Incredibles, Pete Docter, marketing, Disney Digital 3D, Andrew Stanton, 2008, 2009, Up, Disney

• National Treasure 3 & 4 ?! Big Thunder Mountain ... The Movie ?!

  Why For returns with answers to your Disney-related questions. This time around, Jim Hill talks about the company's plans to expand its "National Treasure" franchise as well as reveals the studio's next theme park-based film. WARNING ! There be spoilers ahead ! Read More... Posted Friday, February 01, 2008 12:00 AM | 20 Comments Filed under: The Lone Ranger, Gates Family, Gates Family Mysteries, Pirates 4, Pirates of the Caribbean, Pirates of the Caribbean 4, Pirates of the Caribbean: At World's End, Pirates of the Caribbean: The Curse of the Black Pearl, Alien vs Predator, writers' strike, Water of Life, WDI, theme park attraction, The Jungle Cruise, The Jungle Cruise: Heart of Darkness, The Jungle Cruise: The Movie, The Black Pearl, Ponce de León, Page 47, Nicholas Cage, Midnight Ride, Jack Sparrow, Imagineer, Imagineering, Gates Family Mystery, Fountain of Youth, Changing Tide, Captain Barbossa, Captain Hector Barbossa, Captain Jack Sparrow, book, books, Benjamin Gates, Big Thunder Mountain, Big Thunder Mountain: The Movie, Atlantis, attraction, AVP, Jerry Bruckheimer, John Turtletaub, Barbossa, Aqua de Vita, Black Pearl, movie, The Fountain of Youth, The Gates Family, Walt Disney Imagineering, Walt Disney Pictures, The Water of Life, the Writer's Strike , Disney Press, WGA, National Treasure, National Treasure 3, National Treasure 4, National Treasure book series, National Treasure theme park attraction, National Treasure: Book of Secrets