Browse by Tags

• 1906
• 1920s
• 20000 Leagues Under the Sea
• 2004
• 2008
• 2009
• 2010
• 2011
• A Bug's Life
• Andrew Stanton
• balloons
• Barsoom
• Bob Iger
• Boston
• Brad Bird
• brand fatigue
• brand loyalty
• Burbank
• Cars
• computer animation
• Disney
• Disney / Pixar
• Disney brand
• Disney CEO
• Disney Channel
• Disney Channels Worldwide
• Disney Digital 3D
• Disney Fairies
• Disney Feature Animation
• Disney franchise
• Disney Parks & Resorts
• Disney Publicity
• Ed Catmull
• Edgar Rice Burroughs
• Emeryville
• film
• film franchises
• Finding Nemo
• franchise
• Gore Verbinski
• Great San Francisco Earthquake of 1906
• Hannah Montana
• High School Musical
• IMAX 3D
• Jim Morris
• John Carter of Mars
• John Lasseter
• Karen Paik
• Leslie Iwerks
• Mark Andrews
• marketing staff
• Mars
• Monsters Inc.
• movie
• movies
• nomination
• nominee
• Oscar
• Pete Docter
• Pirates 4
• Pirates of the Caribbean
• Pirates of the Caribbean 4
• Pirates of the Caribbean films
• Pirates of the Caribbean franchise
• Pirates of the Caribbean: At World's End
• Pirates of the Caribbean: Dead Man's Chest
• Pirates of the Caribbean: The Curse of the Black Pearl
• Pixar Animation Studios
• promotion
• Ratatouille
• Roy E. Disney
• San Francisco
• Save Disney
• Song of the South
• Steve Jobs
• The Bourne Ultimatum
• The Chronicles of Narnia: Prince Caspian
• The Incredibles
• The Pixar Story
• The Simpsons Movie
• Time Out
• Time Out London
• To Infinity and Beyond: The Story of Pixar Animation Studios
• Toy Story
• Toy Story 2
• Universal Pictures
• Up
• Walden Media
• WALL E
• Wally Hammond
• Walt Disney Animation Studios
• Walt Disney Pictures
• WDAS

• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• "Would you like to ride in my beautiful balloon?"

  Jim Hill talks about the neat invitation that he and Nancy got last Thursday while covering an “Up” press event in Boston Read More... Posted Tuesday, May 26, 2009 12:05 AM | 3 Comments Filed under: Disney, Pixar, Pixar Animation Studios, marketing, Boston, movie, 2009, Disney Publicity , Up, balloons, marketing staff

• As Disney begins to get nervous about "Narnia," Pixar now sets its sights on "Mars"

  Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More... Posted Monday, March 17, 2008 12:00 AM | 87 Comments Filed under: Disney, Pixar, Walt Disney Pictures, promotion, Ratatouille, Brad Bird, The Incredibles, Mark Andrews, Pixar Animation Studios, marketing, John Carter of Mars, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, 1906, Walden Media, The Chronicles of Narnia: Prince Caspian, film, movie, 2008, Disney / Pixar, film franchises, Andrew Stanton, nomination , nominee, Oscar, 2011, 2010, Jim Morris

• Monday Mouse Watch: Will live action productions really help Pixar deal with its brand fatigue problem?

  Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase? Read More... Posted Monday, October 15, 2007 12:00 AM | 51 Comments Filed under: Disney, Pixar, John Lasseter, Bob Iger, promotion, Cars, Ratatouille, Leslie Iwerks, Brad Bird, Walt Disney Animation Studios, The Incredibles, Pixar Animation Studios, Emeryville, marketing, Toy Story 2, 20000 Leagues Under the Sea, WDAS, Burbank, Mars, brand fatigue, Song of the South, 1920s, Monsters Inc., Wally Hammond, Time Out, Time Out London, The Pixar Story, To Infinity and Beyond: The Story of Pixar Animation Studios, Karen Paik, Ed Catmull, Steve Jobs, IMAX 3D, John Carter of Mars, Barsoom, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, San Francisco

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, Cars, Ratatouille, The Simpsons Movie, Brad Bird, WALL E, The Incredibles, Finding Nemo, Pixar Animation Studios, A Bug's Life, marketing, Toy Story, Toy Story 2, The Bourne Ultimatum