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• Disney XD uses out-of-the-box thinking to promote out-of-this-world TV movie

  Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More... Posted Thursday, November 19, 2009 12:00 AM | 3 Comments Filed under: Disney, promotion, marketing, television, 2009, paintings, TV movie, November, website , 2010, January, San Diego Convention Center , San Diego, Comic-Con , Comic-Con International, UFO, UFO movie, Disney XD

• Tube Tuesday: Disney's "Princess Protection Program" to debut on DVD ASAP

  Jim Hill talks about the unusual retail tact that the Company is taking with this new Disney Channel Original. Which is to have a DVD version of this TV movie available for purchase a mere four days after “Princess Protection Program” initially airs on that cable channel Read More... Posted Tuesday, May 05, 2009 12:00 AM | 0 Comments Filed under: Disney, Disney Channel, Buena Vista Home Entertainment, Walt Disney Studios Home Entertainment, High School Musical 4, Disney Channel Original, 2009, TV movie, 2010, Camp Rock 2

• "High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!

  Jim Hill shares some of the domain names that the Walt Disney Company has recently registered. Including a new year-long promotion for 2009 that looks & sounds an awful lot like 2003's "Magical Gatherings" campaign Read More... Posted Tuesday, June 03, 2008 12:00 AM | 22 Comments Filed under: Disney, Broadway, musical, High School Musical, ABC, Disney Channel, Disneyland, Walt Disney World, Disney Theatrical, Beauty and the Beast, Anaheim, Orlando, The Walt Disney Company, High School Musical 3, High School Musical 4, High School Musical franchise, Disneyland Resort, Jay Rasulo, Disney Parks & Resorts, Aida, WDW, Year of a Million Dreams, hotel, Broadway musical, Disney Channel Original, 2008, 2009, Disney World, The Walt Disney World Resort, 2007, How the Grinch Stole Christmas, Broadway production, 2003, on property, TV movie, TV movies , hotels, 2006, Disney franchise, theatrical release, 2010, My School Musical, High School Musical: Get in the Picture, High School Musical 5 , High School Musical 6, Wildcats, East High, Matt Prokop, Justin Martin , Jemma McKenzie-Brown, HSM3, domain name , Dr. Seuss' How the Grinch Stole Christmas - The Musical, St. James Theatre , Paul Kolnik, Big Apple , holiday treat, seasonal run , seasonal production, revival , Old Globe Theatre, Hilton Theatre, national tour, Magical Gatherings, Disney vacation, Disney's Magical Celebration, Disney's Magical Celebrations, Regular Unleaded, gasoline, DP&R, year-long promotion, heads in beds, consumers, theme park tickets, plane reservations, hotel rooms, birthday buttons, pins, plush

• Tween favorites draw huge crowds to the 2008 Disney Channel Games

  Jim Hill looks back on last week's events at Disney's Wide World of Sports. Which culminated in a concert that sent thousands of Central Florida tweens into a Disney Channel-induced frenzy Read More... Posted Wednesday, May 07, 2008 12:00 AM | 7 Comments Filed under: Disney, Disney Channel, Walt Disney Pictures, Walt Disney World, Orlando, Disney's Hollywood Studios, Cory in the House, Miley Cyrus, Mickey Mouse, Central Florida, WDW, Disney Channel Original, JHM, 2008, 2009, Disney World, TV special, tween, concert , TV movie, cable channel, tweens, concert film, Camp Rock , production team, Jonas Brothers, Disney's Wide World of Sports, Rich Ross , squealing , the Jonas Brothers , the Cheetah Girls , Cheetah Girls, The Suite Life of Zack & Cody, Wizards of Waverly Place, Disney Channel Games , Mitchel Musso , Disney Channel star, Nick Jonas, Joe Jonas, Kevin Jonas, Selena Gomez , Disney's Wizards of Waverly Place , National Lampoon's Animal House, Champion Stadium, James Jensen, favorite performer, TV taping, PA, safety , buffer zone, performers, WDW Security, Sabrina Bryan, Kiely Williams , Adrienne Bailon, See You Again, Cheetah Girls – One World, One World , water , Demi Lovato , stage, Beatles , Beatlemania, 1960s, Jonas Brothers 3-D movie, 3D movie, Disney officials , go project , taping , commemorative poster, Disboards , clothing line, ears ringing