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• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon