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• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• "Would you like to ride in my beautiful balloon?"

  Jim Hill talks about the neat invitation that he and Nancy got last Thursday while covering an “Up” press event in Boston Read More... Posted Tuesday, May 26, 2009 12:05 AM | 3 Comments Filed under: Disney, Pixar, Pixar Animation Studios, marketing, Boston, movie, 2009, Disney Publicity , Up, balloons, marketing staff