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• As Disney begins to get nervous about "Narnia," Pixar now sets its sights on "Mars"

  Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More... Posted Monday, March 17, 2008 12:00 AM | 87 Comments Filed under: Disney, Pixar, Walt Disney Pictures, promotion, "Ratatouille", Brad Bird, "The Incredibles", Mark Andrews, Pixar Animation Studios, marketing, "WALL * E", "John Carter of Mars", Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, "1906", Walden Media, "The Chronicles of Narnia: Prince Caspian", film, movie, 2008, Disney / Pixar, film franchises, Andrew Stanton, nomination , nominee, Oscar, 2011, 2010, Jim Morris

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, "Enchanted", marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, "Enchanted: The Video Game", "Dancing with the Stars", childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon

• Tube Thursday: Want to meet some Disney Channel stars? Then hightail it over to the Roostertail this Sunday afternoon

  Jim Hill talks up the Make-A-Wish fundraiser that the Michael T. Schoenith Foundation will be holding this weekend. Which will feature appearances by "High School Musical" & "Cory in the House" cast members Read More... Posted Thursday, September 20, 2007 12:00 AM | 5 Comments Filed under: fireworks, "High School Musical", Disney Channel, Walt Disney Pictures, "High School Musical 2", marketing, "High School Musical 3", television, "Cory in the House", "Hannah Montana", "The Game Plan", "Witch Mountain", Dwayne Johnson, "The Rock", Madison Pettis, Miley Cyrus, Emily Osment, T-Squad, My Allowance, "Bratz", "Zoey 101", Kyle Massey, Oleysa Rulin, Chris Warren Jr., Christopher Massey, Nathalia Ramos, Logan Browning, Clique Girlz, "That's So Raven", "High School Musicool", Roostertail, Make-A-Wish Foundation, Make-A-Wish Foundation of Michigan, Michael T. Schoenith Family Foundation, Audiences Unlimited, Hollywood Center Studios, "Rock Block", "The Hannah Montana Movie"

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, "Cars", "Ratatouille", "The Simpsons Movie", Brad Bird, "Enchanted", WALL E, "The Incredibles", "Finding Nemo", Pixar Animation Studios, "A Bug's Life", marketing, "Toy Story", "Toy Story 2", "The Bourne Ultimatum"