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• Will "Senior Year" re-energize Disney's "High School Musical" franchise ?

  Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More... Posted Thursday, September 25, 2008 12:00 AM | 19 Comments Filed under: Disney, High School Musical, Disney Channel, Walt Disney Pictures, promotion, High School Musical 2, Walt Disney Studios Home Entertainment, marketing, Vanessa Hudgens, High School Musical 3, High School Musical 4, High School Musical franchise, Zac Efron, High School Musical 2: Extended Edition, DVD, film, movie, 2008, franchise, Ashley Tisdale , Disney franchise, 2010, CD, High School Musical: Get in the Picture, East High, Jemma McKenzie-Brown, High School Musical 2: School's Out! , motion picture

• As Disney begins to get nervous about "Narnia," Pixar now sets its sights on "Mars"

  Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More... Posted Monday, March 17, 2008 12:00 AM | 87 Comments Filed under: Disney, Pixar, Walt Disney Pictures, promotion, Ratatouille, Brad Bird, The Incredibles, Mark Andrews, Pixar Animation Studios, marketing, John Carter of Mars, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, 1906, Walden Media, The Chronicles of Narnia: Prince Caspian, film, movie, 2008, Disney / Pixar, film franchises, Andrew Stanton, nomination , nominee, Oscar, 2011, 2010, Jim Morris

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, Cars, Ratatouille, The Simpsons Movie, Brad Bird, WALL E, The Incredibles, Finding Nemo, Pixar Animation Studios, A Bug's Life, marketing, Toy Story, Toy Story 2, The Bourne Ultimatum

• Toon Tuesday : Want to help chart Pixar's future? Then be sure and take that animation studio's online survey

  Jim Hill directs your attention to several interesting new spots that have recently popped up on the Web: The Buy n Large homepage as well as an online survey that asks for your opinion on what the most important aspects of Pixar Animation Studios are Read More... Posted Tuesday, August 07, 2007 12:00 AM | 38 Comments Filed under: animation, Disney, movies, Pixar, traditional animation, computer animation, CG, Walt Disney Pictures, promotion, The Lion King, Disney-MGM Studios theme park, Beauty and the Beast, Cars, Ratatouille, Buy n Large, WALL E