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• Will making WDW seem more appealing to young urban professionals really be enough to turn around this resort's merch per capita problem?

  Jim Hill shines a spotlight on Disney World's recent efforts to recruit guests with deeper pockets. With the hope that an influx of affluent theme park goers will then help shore up WDW's sliding souvenir sales levels Read More... Posted Wednesday, February 20, 2008 12:00 AM | 50 Comments Filed under: Disney, theme park, The Walt Disney Company, Euro Disneyland, Hong Kong Disneyland, Disney Parks & Resorts, Year of a Million Dreams, souvenir, theme park guest, Disney World, The Walt Disney World Resort, ticket sales, ride, theme park attraction, Disney World vacation, 2011, Disney's Night Kingdom