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• Disney XD uses out-of-the-box thinking to promote out-of-this-world TV movie

  Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More... Posted Thursday, November 19, 2009 12:00 AM | 3 Comments Filed under: Disney, promotion, marketing, television, 2009, paintings, TV movie, November, website , 2010, January, San Diego Convention Center , San Diego, Comic-Con , Comic-Con International, UFO, UFO movie, Disney XD

• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• "Would you like to ride in my beautiful balloon?"

  Jim Hill talks about the neat invitation that he and Nancy got last Thursday while covering an “Up” press event in Boston Read More... Posted Tuesday, May 26, 2009 12:05 AM | 3 Comments Filed under: Disney, Pixar, Pixar Animation Studios, marketing, Boston, movie, 2009, Disney Publicity , Up, balloons, marketing staff

• Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?

  Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th Read More... Posted Friday, November 07, 2008 12:00 AM | 13 Comments Filed under: Disney, Bob Iger, Walt Disney World, promotion, The Walt Disney Company, marketing, Disney Parks & Resorts, WDW Entertainment, 9/11, Central Florida, WDW, Christmas, 2008, 2009, Disney World, The Walt Disney World Resort, annual passholders, guest, Disney World vacation, WDW guests, Disney Dining Plan, WDW management , advance reservations, advance reservation, WDW vacations, WDW officials , cost over-runs , WDW executives, bottom line , 911, Walt Disney Company, Disney theme park, business plan, fiscal year, bookings, earnings, earnings call