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• Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?

  Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th Read More... Posted Friday, November 07, 2008 12:00 AM | 13 Comments Filed under: Disney, Bob Iger, Walt Disney World, promotion, The Walt Disney Company, marketing, Disney Parks & Resorts, WDW Entertainment, 9/11, Central Florida, WDW, Christmas, 2008, 2009, Disney World, The Walt Disney World Resort, annual passholders, guest, Disney World vacation, WDW guests, Disney Dining Plan, WDW management , advance reservations, advance reservation, WDW vacations, WDW officials , cost over-runs , WDW executives, bottom line , 911, Walt Disney Company, Disney theme park, business plan, fiscal year, bookings, earnings, earnings call

• Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?

  Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More... Posted Tuesday, March 18, 2008 12:00 AM | 52 Comments Filed under: Disney, theme park, Walt Disney World, promotion, Magic Kingdom, Disney Press, The Walt Disney Company, marketing, The Magic Kingdom, McDonald's, Happy Meal, Disney Dreams, Disney Princess, Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty, Disney Parks & Resorts, WDW, promotional campaign, 2008, Disney World, hard ticket event, Disney Publicity , WDW management , 2006, hard ticket , after-hours event, Mickey's Pirate & Princess Party