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• Disney XD uses out-of-the-box thinking to promote out-of-this-world TV movie

  Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More... Posted Thursday, November 19, 2009 12:00 AM | 3 Comments Filed under: Disney, promotion, marketing, television, 2009, paintings, TV movie, November, website , 2010, January, San Diego Convention Center , San Diego, Comic-Con , Comic-Con International, UFO, UFO movie, Disney XD

• Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

  Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More... Posted Monday, November 16, 2009 12:00 AM | 5 Comments Filed under: Disney, Save Disney, Pixar, Pirates of the Caribbean, High School Musical, Disney Channel, Bob Iger, Gore Verbinski, Disney Fairies, Roy E. Disney, marketing, Pirates of the Caribbean: At World's End, Disney Parks & Resorts, 2009, Disney / Pixar, franchise, Disney Feature Animation, Pirates of the Caribbean 4, Pirates 4, Hannah Montana , 2011, Pirates of the Caribbean: Dead Man's Chest, Disney franchise, Pirates of the Caribbean films, 2010, Disney brand, Pirates of the Caribbean franchise , 2004, brand loyalty, Disney CEO, Universal Pictures, Disney Channels Worldwide

• Monday Mouse Watch: Unconventional promotion really paid off for “Up”

  Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More... Posted Monday, July 13, 2009 12:00 AM | 7 Comments Filed under: Disney, Pixar, Pirates of the Caribbean, The Incredibles, Finding Nemo, Pixar Animation Studios, marketing, Pirates of the Caribbean: At World's End, 2008, 2009, Andrew Stanton, Pete Docter, Pirates of the Caribbean: The Curse of the Black Pearl, Disney Digital 3D, Pirates of the Caribbean: Dead Man's Chest, Up

• "Would you like to ride in my beautiful balloon?"

  Jim Hill talks about the neat invitation that he and Nancy got last Thursday while covering an “Up” press event in Boston Read More... Posted Tuesday, May 26, 2009 12:05 AM | 3 Comments Filed under: Disney, Pixar, Pixar Animation Studios, marketing, Boston, movie, 2009, Disney Publicity , Up, balloons, marketing staff

• Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?

  Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th Read More... Posted Friday, November 07, 2008 12:00 AM | 13 Comments Filed under: Disney, Bob Iger, Walt Disney World, promotion, The Walt Disney Company, marketing, Disney Parks & Resorts, WDW Entertainment, 9/11, Central Florida, WDW, Christmas, 2008, 2009, Disney World, The Walt Disney World Resort, annual passholders, guest, Disney World vacation, WDW guests, Disney Dining Plan, WDW management , advance reservations, advance reservation, WDW vacations, WDW officials , cost over-runs , WDW executives, bottom line , 911, Walt Disney Company, Disney theme park, business plan, fiscal year, bookings, earnings, earnings call

• Toon Tuesday : Will Disney Animation's latest "Rapunzel" rescue attempt have a negative impact on "Bolt" 's debut ?

  Jim Hill wonders if Glen Keane's exit will result in more reporters asking about why Chris Sanders was taken off of "American Dog" Read More... Posted Tuesday, October 14, 2008 12:00 AM | 10 Comments Filed under: Disney, movies, DreamWorks, John Lasseter, Ratatouille, DreamWorks Animation, Walt Disney Animation Studios, marketing, WDAS, Ed Catmull, Bolt, Glen Keane, Rapunzel, Dean Wellins, film, movie, 2008, animated feature, Disney Feature Animation, The Fox and the Hound, The Emperor's New Groove, Kingdom of the Sun, American Dog, Chris Sanders, Jan Pinkava, Roger Allers, animated features, Disney Publicity , webmasters, webmaster, 2010, PR team , storyline , co-director, films, Byron Howard, Nathan Greno, Dean DeBlois, Crood Awakening, 2002, Woolie Reitherman, Wolfgang Reitherman, How to Train Your Dragon, Lilo & Stitch, story, head of story, story problems, plot, plotline, reporter, reporters, entertainment writer, entertainment writers, marketing staff, PR Department, Lilo and Stitch, jewelry, Lilo, Stitch

• Will "Senior Year" re-energize Disney's "High School Musical" franchise ?

  Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More... Posted Thursday, September 25, 2008 12:00 AM | 19 Comments Filed under: Disney, High School Musical, Disney Channel, Walt Disney Pictures, promotion, High School Musical 2, Walt Disney Studios Home Entertainment, marketing, Vanessa Hudgens, High School Musical 3, High School Musical 4, High School Musical franchise, Zac Efron, High School Musical 2: Extended Edition, DVD, film, movie, 2008, franchise, Ashley Tisdale , Disney franchise, 2010, CD, High School Musical: Get in the Picture, East High, Jemma McKenzie-Brown, High School Musical 2: School's Out! , motion picture

• Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?

  Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More... Posted Tuesday, March 18, 2008 12:00 AM | 52 Comments Filed under: Disney, theme park, Walt Disney World, promotion, Magic Kingdom, Disney Press, The Walt Disney Company, marketing, The Magic Kingdom, McDonald's, Happy Meal, Disney Dreams, Disney Princess, Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty, Disney Parks & Resorts, WDW, promotional campaign, 2008, Disney World, hard ticket event, Disney Publicity , WDW management , 2006, hard ticket , after-hours event, Mickey's Pirate & Princess Party

• As Disney begins to get nervous about "Narnia," Pixar now sets its sights on "Mars"

  Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More... Posted Monday, March 17, 2008 12:00 AM | 87 Comments Filed under: Disney, Pixar, Walt Disney Pictures, promotion, Ratatouille, Brad Bird, The Incredibles, Mark Andrews, Pixar Animation Studios, marketing, John Carter of Mars, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, 1906, Walden Media, The Chronicles of Narnia: Prince Caspian, film, movie, 2008, Disney / Pixar, film franchises, Andrew Stanton, nomination , nominee, Oscar, 2011, 2010, Jim Morris

• Monday Mouse Watch: Will live action productions really help Pixar deal with its brand fatigue problem?

  Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase? Read More... Posted Monday, October 15, 2007 12:00 AM | 51 Comments Filed under: Disney, Pixar, John Lasseter, Bob Iger, promotion, Cars, Ratatouille, Leslie Iwerks, Brad Bird, Walt Disney Animation Studios, The Incredibles, Pixar Animation Studios, Emeryville, marketing, Toy Story 2, 20000 Leagues Under the Sea, WDAS, Burbank, Mars, brand fatigue, Song of the South, 1920s, Monsters Inc., Wally Hammond, Time Out, Time Out London, The Pixar Story, To Infinity and Beyond: The Story of Pixar Animation Studios, Karen Paik, Ed Catmull, Steve Jobs, IMAX 3D, John Carter of Mars, Barsoom, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, San Francisco

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, Cars, Ratatouille, The Simpsons Movie, Brad Bird, WALL E, The Incredibles, Finding Nemo, Pixar Animation Studios, A Bug's Life, marketing, Toy Story, Toy Story 2, The Bourne Ultimatum