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Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More...
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Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios' new chairman is looking to update the way the Mouse House markets its movies Read More...
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Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest Read More...
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Jim Hill talks about the neat invitation that he and Nancy got last Thursday while covering an “Up” press event in Boston Read More...
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Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th Read More...
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Jim Hill wonders if Glen Keane's exit will result in more reporters asking about why Chris Sanders was taken off of "American Dog" Read More...
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Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More...
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Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More...
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Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More...
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Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase? Read More...
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As part of the publicity tour for this upcoming DreamWorks Animation release, this sitcom star and the two directors of "Bee Movie" buzzed into Beantown yesterday. Jim Hill brings you the details Read More...
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Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More...
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Jim Hill talks up the Make-A-Wish fundraiser that the Michael T. Schoenith Foundation will be holding this weekend. Which will feature appearances by "High School Musical" & "Cory in the House" cast members Read More...
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Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More...
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