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• Jerry Seinfeld and the Boston "Bee" Party

  As part of the publicity tour for this upcoming DreamWorks Animation release, this sitcom star and the two directors of "Bee Movie" buzzed into Beantown yesterday. Jim Hill brings you the details Read More... Posted Thursday, September 27, 2007 12:00 AM | 21 Comments Filed under: animation, movies, DreamWorks, CG, NBC, promotion, DreamWorks Animation, marketing, Bee Movie, Jerry Seinfeld, Matthew Broderick, Simon J. Smith, Steve Hickner, Renee Zellweger, Loews Boston Common, AMC Theatres, Boston Celtics, U.S. Customs, Logan International Airport, YouTube, AintItCool, Doc Rivers, Boston, Toronto

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, Cars, Ratatouille, The Simpsons Movie, Brad Bird, WALL E, The Incredibles, Finding Nemo, Pixar Animation Studios, A Bug's Life, marketing, Toy Story, Toy Story 2, The Bourne Ultimatum