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• Monday Mouse Watch: Will live action productions really help Pixar deal with its brand fatigue problem?

  Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase? Read More... Posted Monday, October 15, 2007 12:00 AM | 51 Comments Filed under: Disney, Pixar, John Lasseter, Bob Iger, promotion, "Cars", "Ratatouille", Leslie Iwerks, Brad Bird, Walt Disney Animation Studios, "The Incredibles", Pixar Animation Studios, Emeryville, marketing, "Toy Story 2", "20000 Leagues Under the Sea", WDAS, "The Lion King", Burbank, Mars, brand fatigue, "Song of the South", Herald Sun, "Monsters Inc.", Wally Hammond, Time Out, Time Out London, "The Pixar Story", "To Infinity and Beyond: The Story of Pixar Animation Studios", Karen Paik, Ed Catmull, Steve Jobs, "WALL * E", IMAX 3D, "John Carter of Mars", Barsoom, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, San Francisco

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, "Enchanted", marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, "Enchanted: The Video Game", "Dancing with the Stars", childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon