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• Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?

  Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th Read More... Posted Friday, November 07, 2008 12:00 AM | 13 Comments Filed under: Disney, Bob Iger, Walt Disney World, promotion, The Walt Disney Company, marketing, Disney Parks & Resorts, WDW Entertainment, 9/11, Central Florida, WDW, Christmas, 2008, 2009, Disney World, The Walt Disney World Resort, annual passholders, guest, Disney World vacation, WDW guests, Disney Dining Plan, WDW management , advance reservations, advance reservation, WDW vacations, WDW officials , cost over-runs , WDW executives, bottom line , 911, Walt Disney Company, Disney theme park, business plan, fiscal year, bookings, earnings, earnings call

• Monday Mouse Watch: Will live action productions really help Pixar deal with its brand fatigue problem?

  Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase? Read More... Posted Monday, October 15, 2007 12:00 AM | 51 Comments Filed under: Disney, Pixar, John Lasseter, Bob Iger, promotion, Cars, Ratatouille, Leslie Iwerks, Brad Bird, Walt Disney Animation Studios, The Incredibles, Pixar Animation Studios, Emeryville, marketing, Toy Story 2, 20000 Leagues Under the Sea, WDAS, Burbank, Mars, brand fatigue, Song of the South, 1920s, Monsters Inc., Wally Hammond, Time Out, Time Out London, The Pixar Story, To Infinity and Beyond: The Story of Pixar Animation Studios, Karen Paik, Ed Catmull, Steve Jobs, IMAX 3D, John Carter of Mars, Barsoom, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, San Francisco

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon