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Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More...
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Jim Hill talks up this new Walt Disney Company initiative. Which hopes to inspire a million people to do volunteer work in their local communities Read More...
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Jim Hill talks about the ambitious promotional plan that the Mandalay Bay Hotel & Casino and Disney Theatrical put together to help hype this new sit-down production of that Tony Award-winning musical Read More...
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Jim Hill shares what he's heard about Disney on Broadway's plan to increase ticket sales for all three of its musicals. Which involves a "Buy One Get One Free" offer as well as launching DisneyonBroadwaySale.com Read More...
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Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th Read More...
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One of the Disney Parks Celebrations Teams rolled into Beantown yesterday to help promote 2009's "What Will You Celebrate" campaign. And Jim Hill was there as they began handing out 2500 free balloons to shoppers at Downtown Crossing Read More...
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Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline Read More...
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Jim Hill reports on yesterday's event at the Edison Ballroom. Where Jay Rasulo unveiled the Walt Disney Company's new "What will you celebrate?" promotional campaign for the Parks Read More...
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Jim Hill shares a funny story about a domain name that the Walt Disney Company recently registered. Which led one reporter to believe that the WDW & Disneyland resorts were in some real trouble this Fall Read More...
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In this week's Why For column, Jim Hill looks back to July of 1976. To be specific, all of the advance preparation that WDW officials put into that resort's Bicentennial fireworks display Read More...
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Jim Hill talks with this Tony-nominated "XANADU" star, who's just beginning promotion for her brand-new solo album which is loaded with Disney favorites Read More...
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Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More...
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Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More...
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Jim Hill reveals how "Celebration 25" led to the creation of "WDWCelebrations." Which will be presenting "A Wild Decade" at Disney's Animal Kingdom this April in honor of that theme park's 10th anniversary Read More...
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Jim Hill shares the latest news about "Shrek the Musical," which should open on Broadway just in time for the holidays. He also talks up a special promotional appearance that John Tartaglia will be making at NYC's World of Disney this Saturday & Sunday Read More...
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