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• Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?

  Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art Read More... Posted Tuesday, March 18, 2008 12:00 AM | 52 Comments Filed under: Disney, theme park, Walt Disney World, promotion, Magic Kingdom, Disney Press, The Walt Disney Company, marketing, The Magic Kingdom, McDonald's, Happy Meal, Disney Dreams, Disney Princess, "Cinderella", "Snow White and the Seven Dwarfs", "Sleeping Beauty", Disney Parks & Resorts, WDW, promotional campaign, 2008, Disney World, hard ticket event, Disney Publicity , WDW management , 2006, "Pirate & Princess Party" , hard ticket , after-hours event, "Mickey's Pirate & Princess Party"

• As Disney begins to get nervous about "Narnia," Pixar now sets its sights on "Mars"

  Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies Read More... Posted Monday, March 17, 2008 12:00 AM | 87 Comments Filed under: Disney, Pixar, Walt Disney Pictures, promotion, "Ratatouille", Brad Bird, "The Incredibles", Mark Andrews, Pixar Animation Studios, marketing, "WALL * E", "John Carter of Mars", Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, "1906", Walden Media, "The Chronicles of Narnia: Prince Caspian", film, movie, 2008, Disney / Pixar, film franchises, Andrew Stanton, nomination , nominee, Oscar, 2011, 2010, Jim Morris

• Monday Mouse Watch: Will live action productions really help Pixar deal with its brand fatigue problem?

  Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase? Read More... Posted Monday, October 15, 2007 12:00 AM | 51 Comments Filed under: Disney, Pixar, John Lasseter, Bob Iger, promotion, "Cars", "Ratatouille", Leslie Iwerks, Brad Bird, Walt Disney Animation Studios, "The Incredibles", Pixar Animation Studios, Emeryville, marketing, "Toy Story 2", "20000 Leagues Under the Sea", WDAS, "The Lion King", Burbank, Mars, brand fatigue, "Song of the South", Herald Sun, "Monsters Inc.", Wally Hammond, Time Out, Time Out London, "The Pixar Story", "To Infinity and Beyond: The Story of Pixar Animation Studios", Karen Paik, Ed Catmull, Steve Jobs, "WALL * E", IMAX 3D, "John Carter of Mars", Barsoom, Edgar Rice Burroughs, Great San Francisco Earthquake of 1906, San Francisco

• Jerry Seinfeld and the Boston "Bee" Party

  As part of the publicity tour for this upcoming DreamWorks Animation release, this sitcom star and the two directors of "Bee Movie" buzzed into Beantown yesterday. Jim Hill brings you the details Read More... Posted Thursday, September 27, 2007 12:00 AM | 21 Comments Filed under: animation, movies, DreamWorks, CG, NBC, promotion, DreamWorks Animation, marketing, "Bee Movie", Jerry Seinfeld, Matthew Broderick, Simon J. Smith, Steve Hickner, Renee Zellweger, Loews Boston Common, AMC Theatres, Boston Celtics, U.S. Customs, Logan International Airport, YouTube, AintItCool, Doc Rivers, Boston, Toronto

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, "Enchanted", marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, "Enchanted: The Video Game", "Dancing with the Stars", childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon

• Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department

  Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance Read More... Posted Tuesday, September 04, 2007 12:00 AM | 105 Comments Filed under: Disney, movies, Pixar, computer animation, Walt Disney Pictures, promotion, "Cars", "Ratatouille", "The Simpsons Movie", Brad Bird, "Enchanted", WALL E, "The Incredibles", "Finding Nemo", Pixar Animation Studios, "A Bug's Life", marketing, "Toy Story", "Toy Story 2", "The Bourne Ultimatum"