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• Disney XD aims to be where the boys are

  Jim Hill talks about the rebranded version of Toon Disney which will be debuting in February of 2009. Which seeks to become the cable channel of choice for boys 6-to-14 Read More... Posted Thursday, November 06, 2008 12:00 AM | 14 Comments Filed under: Disney, Disney Consumer Products, High School Musical, Disney Channel, Jerry Bruckheimer, Cars, George Lucas, Peter Pan, Tinker Bell, Star Wars, Walt Disney Studios Home Entertainment, Toon Disney, The Clone Wars, The Walt Disney Company, Nickelodeon, Disney Princess, Alice in Wonderland, 2008, 2009, TV movies , cable channel, target demographic, animated series , SpongeBob SquarePants, Pirates of the Caribbean 4, Hannah Montana , Camp Rock , July , February , Wizards of Waverly Place, Disney's Wizards of Waverly Place , Prince of Persia, TR2N, Tron , Tron 2, Tron Sequel, Cars franchise, Disney Interactive Media Group, DIMG, retooling, rebranding, brand allegiance, Delta House, female tween viewers, projections, live action, live action shows, Lost Boys, The Lost Boys, sports-related programming, sports-related, young male viewers, mission statement, testostrerone, Aaron Stone, Zeke and Luther, Zeke, The Disney Channel, Luther, ESPN, ESPN-based, Cartoon Network, disposable income, sports-based, males, male, Disney XD, Brooke Palmer, Batman: The Animated Series, programming, Jackie Chan Adventures, hyper-targeted, Power Rangers, targeted, inaugural programming, I'm with the Band, young males, Tim Burton's Alice in Wonderland, demographics, retail sales, Phineas, Ferb, Phineas and Ferb, video game, online, mobile, video-on-demand, video on demand, VOD, G-Force, G Force, Bucky the Hamster, The Fairly Oddparents, Blaster the Guinea Pig, Bucky, Blaster, Star War: The Clone Wars, Star Wars The Clone Wars, Huntsman, Hamster, Guinea Pig, Clone Wars, bumper, bumpers, Turner Broadcasting, Fairly Oddparents

• Dorks save the day in Disney Channel's "Minutemen"

  Jim Hill reviews this charming new TV movie, where teens use a time machine to try & erase the embarrassing mistakes their peers have made in the past Read More... Posted Friday, January 25, 2008 12:00 AM | 4 Comments Filed under: Disney Channel, Walt Disney Productions, Sky High, Cory in the House, Bratz, movie, Disney Channel Original, 2008, Mouse House, 1970s , tween, Saturday , Sunday, space - time continuum, TV movie, TV movies , cable channel, cable channels, tweens, tween demographic , target demographic, 7 to 13 year-olds, Minutemen, sci-fi comedy , baby boomer, baby boomers , The Absent-Minded Professor, Son of Flubber, Dexter Riley , The Computer Wore Tennis Shoes, The Strongest Man in the World, special effects, time travel , Jason Dolley , high school, Luke Benward , How to Eat Fried Worms, Nicholas Braun , Snowsuit Guys, The Snowsuit Guys , Chelsea Staub , Steven R McQueen , Haunted Mansion O-Pin House, black hole , rocket-powered car, John Killoran , teleplay , David Diamond , David Weissman , Lev L Spiro , Ugly Betty , Everybody Hates Chris, production values , Salty Pictures Inc, film title, Spaceballs III: The Search for Spaceballs II