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• Monday Mouse Watch: Marvel acquisition offers significant challenges, huge potential rewards for The Walt Disney Company

  Jim Hill weighs in on this $4 billion deal. In particular the amount of time that will have to pass before Disney can then take full advantage of Marvel’s stable of superheroes Read More... Posted Monday, August 31, 2009 10:00 AM | 15 Comments Filed under: Disney, TV, Pixar, Universal Studios, Muppets, Jim Henson, John Lasseter, Bob Iger, 20th Century Fox, Fox, Magic Kingdom, Pixar Animation Studios, The Magic Kingdom, television, Fozzie Bear, Universal Orlando, film, Mouse, promotional campaign, Spider-Man, The Hulk, Universal Studios Islands of Adventure, 2009, Halloween, Disney / Pixar, film franchise, film franchises, Mickey, Paramount Pictures, Disneyana community , Paramount , Universal Studios Florida , MMOG, Iron Man, television show , Donald Duck, films, MMO, video game, Muppet, Universal Pictures, Universal Pictures classic, Marvel Entertainment, Inc., Marvel, acquisition, The Amazing Adventures of Spider-Man, Thor, corporate culture, The Jim Henson Company, licensing agreement, film development, film distribution, television production, The Incredible Hulk Coaster, Sony, Universal Studios Japan, Sony Studios, stock, cash transaction, Spidey, pop culture, Howard the Duck, corporate family, shareholders, global reach, X-Men, Bear in the Big Blue House, TV distribution, video gaming, MMORPGs, retail giants, film rights, Marvel Super Hero Island, emerging technology, emerging technologies, retail, superhero, superheroes

• Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

  Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More... Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments Filed under: movies, TV, ABC, Bob Iger, Walt Disney Pictures, promotion, marketing, television, Nutrisoda, Kevin Lima, The Little Gym, McDonald's, Happy Meal, Enchanted: The Video Game, Dancing with the Stars, childhood obesity, Amy Adams, James Marsden, Patrick Dempsey, Susan Sarandon