Jim Hill

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Jim Hill

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Disney XD uses out-of-the-box thinking to promote out-of-this-world TV movie

Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners” Read More...

Posted Thursday, November 19, 2009 12:00 AM | 3 Comments

Filed under: Disney, promotion, marketing, television, 2009, paintings, TV movie, November, website , 2010, January, San Diego Convention Center , San Diego, Comic-Con , Comic-Con International, UFO, UFO movie, Disney XD

Well, so much for that conspiracy theory ...

Jim Hill shares a funny story about a domain name that the Walt Disney Company recently registered. Which led one reporter to believe that the WDW & Disneyland resorts were in some real trouble this Fall Read More...

Posted Wednesday, August 06, 2008 12:00 AM | 8 Comments

Filed under: Disney, theme park, ABC, Disneyland, promotion, Tom Staggs, The Walt Disney Company, Disneyland Resort, television, Emmy Awards, WDW, promotional campaign, Disney World, The Walt Disney World Resort, September, occupancy rate , domain name , attendance levels, occupancy rates, conspiracy theories, Thomas Staggs, National Stay At Home Week, domain names

Tune Thursday: Big Green Ogre heads for Great White Way

Jim Hill shares the latest news about "Shrek the Musical," which should open on Broadway just in time for the holidays. He also talks up a special promotional appearance that John Tartaglia will be making at NYC's World of Disney this Saturday & Sunday Read More...

Posted Thursday, January 17, 2008 12:00 AM | 10 Comments

Filed under: theater, DreamWorks, Broadway, musical, promotion, Beauty and the Beast, Shrek the Third, DreamWorks Animation, Playhouse Disney, Jeffrey Katzenberg, Shrek 2, television, Tony Award winner, NYC, 5th Avenue, World of Disney, Broadway musical, 2008, television program, Disneyana fans, Shrek Goes Fourth, holiday special, ogre, Shrek, Shrek the Halls, Pinocchio, Tony Award, Broadway production, theme park attraction, animated features, Big Green Ogre , Great White Way, Jeanine Tesori , Tony-nominated , Thoroughly Modern Millie , Caroline or Change , Mulan II , Lilo & Stitch 2: Stitch has a Glitch, The Little Mermaid -- Ariel's Beginning, William Steig , Oscar-winning , playwright , David Lindsay-Abaire , Jason Moore , Avenue Q , Seattle, 5th Avenue Theater , Palace Theater, Tony Award-winner , Tony nominee, Christopher Sieber , Lord Farquaad , Johnny and the Sprites , John Tartaglia , puppet pal, Root, Saturday , Sunday, Johnny and The Sprites Live – A Spofulous Broadway Concert, Broadway Cares / Equity Fights Aids , fundraiser, Town Hall , family-friendly event , meet-n-greet , concert , autographs, pictures, www.broadwaycares.org

Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release Read More...

Posted Tuesday, September 25, 2007 12:00 AM | 25 Comments