I think that this kind of cross-promotion is very smart and it's what sets Disney apart from its competition.  Bob Iger touches on Disney's cross-promotion and marketing strength in his presentation at the Goldman Sachs conference yesterday.  Point your browser to www.disney.com/investors to listen.

Jim - correction to a title of one of the most popular shows on the Disney Channel... it is HANNAH not Hanna Montana.  You dropped the last "h" in the character's first name.

You know I'm all about giving someone a shot at having a nice acting career but this seems to be quite out of character for Disney...maybe they have something planned which none of us are yet aware of I mean c'mon folks the guy is a former wrestler he just seems, to me, risky for these types of films...

Oops. Sorry about that. This is what comes from having grown up in the 1960s and watching too many Hanna Barbera cartoons. Ms. Montana now has all of her "H"s. Thanks for pointing out that mistake.  

I kind of get annoyed at the personality worship of Hollywood but I guess that's life. I don't necessarily care for cross promotion but I do believe that Disney is very smart to do it. I even get annoyed at some promotion that Hollywood does to promote groups that really do need money...then again I am a parent of a child with autism so I do appreciate the results, inspite of my annoyance LOL

I do admire what Disney does with the Make a Wish Foundation. It makes such a huge difference to the kids and their families.

I also must add that Disney was absolutely wonderful to me and my daughter when we visited Disneyland last year. Another guest at Disneyland last year asked me about how I got the "neat little tickett" that allowed us to enter the rides through the exits and not wait in line. I first told him that one gets these at City Hall, then I added the disclaimer, but first you have to have a child with a disability. My Becca doesn't have a wheel chair so her disability isn't always obvious at first. Now I must add what will waiting in line do to a child with autism...try "MELT DOWN!!!!!!!" Imagine the worst tantrum you have ever witnessed any child do, then magnify that by about 100% and you get what us parents with an autistic child get.

Then again, my child doesn't have cancer and will probably live a normal life span. Not so with the kids at Make a Wish Foundation. I know how much I hurt when my daughter hurts...I can not imagine being a parent watching the slow death of your own child. Thus, I am grateful for the support that Disney gives to that organization, inspite of any "promoting" of Disney shows that happens LOL