The best angle in the PR biz is to hit from as many angles as possible. Any one approach,  whether it is on the Web or meet-n-greets,is not enough. That's why using the  "healthy kids" route is not going to hurt the promotion of "Enchanted".

As for "Bee Movie" --- it probably is going to need all the help it can get (just a guess) Oh, and Seinfeld is HIGHLY OVERRATED!    

I would say this press event worked well - as evidenced by the glowing review it received here. Then again, all Dreamworks press events work well here. Press events (regardless of how much they cost the studios) are designed to get so-called "free publicity" - the last 30 seconds of a newscast, or a newspaper blurb. Studios don't have the control they want over the free publicity, so to control the message and guarantee audience awareness, you gotta go with national tv ads, which is what the tv jr ads are. Different techniques for different goals.

AMC was paid for a theatre rental - they did not go "all out." Perhaps some concession workers helped put up the Dreamworks-supplied decorations, but AMC's main involvement was a projector and a room with seats.

Regardless, I plan on seeing this movie, and hope it does well. The times I've talked to him, Mr. Seinfeld seemed very genuine and your basic off-the-shelf nice guy. He's also fortunate to have the clout to get a good marketing campaign. At one time, he toyed with opening an advertising agency after his TV show ended, so he probably had some strong ideas about promoting the film. Already it's better than touring with an inflatable cheese slide.

Here's a little secret....NOBODY on Seinfeld was funny.........!

Jeez, I thought there was something wrong with me all those years Jim forced me to sit through the achingly-unfunny Seinfeld.

Glad to know I'm not alone.

fabshelly.....you have no idea what an uphill battle it has been when I explain to people that though the MATERIAL is funny.....I could not stand to even look at those actors on that show.    yeah.....Michael Richards....Real funny guy?!?!!?  I think the world arees with that one now....

One down....three to go..

And while I am ranting and this is off topi..., I have to say that Jim's book reviews seem to always talk about the best part of the books , which leaves me to be very hesitant on his reviews for books.

Everything I've seen so far promoting this film reeks of flop sweat and desperation. At this point I'll bet everyone at DW is just anxious to get it out and then go on with their lives and hope that the next film will be better.

Where's the scathing article that talks about how Bee Movie is in desperate trouble, that it is going to be very difficult to live up to the expectations set by Seinfeld, and how if the movie flops it could spell the end of Dreamworks and Seinfeld. What? Those are only reserved for Pixar movies?

I just don't like the tone I have been seeing that the OVERRATED Seinfeld is the bee all and end all to make this movie work. And since that topic has been mentioned let me say that I NEVER have seen a single episode of "Sienfeld" and quite content at that. But, it will be interesting to see if this movie does well, mediocre or flops in the tough animaion market.

First off, I want to say I enjoy Jim's site and also enjoy getting the "dirt" on all things Disney, but I have to agree with jewalker.

I thought I was the only one that thought that Jim was on Dreamworks payroll. It's not just this movie. Does anyone else remember the GLOWING articles about Over the Hedge? Where Jim was fawning over Dreamworks then too?

I guess negative articles about Dreamworks don't generate controvesy like negative articles about Pixar.

But in Jim's imaginary world,

Dreamworks = all things good

Pixar = Disney paid too much and Pixar stinks

But since Jim likes to talk box office all the time

Dreamworks - total BO = 1.7 billion divided by 8 movies = 211.9 mil avg

Pixar - total BO = 1.9 billion divided by 8 movies = 238 mil avg

*please note that Dreamworks achieved this ALMOST entirely with so many Shrek's I can't remember how many there are now.

In the real world,

Pixar = innovation

Dreamworks = ripping off Disney/Pixar or the same old crud over and over and over

BalooJ, I wish I was you.

jedited, I loved the hell out of OTH, but am a big fan of the comic strip as well.  Disclaimer: When I saw it, I was on the way to Korea, so maybe it could have been Ishtar and I would have loved it, just from the Happy.

The idea that Jerry Seinfeld isn't funny is, well...hysterical! But, it does make very clear why most of the "full time posters" on this site are in love with numbers...because speculating on box office numbers and hemorrhaging over Disneys inability to market Pixar films, is really the definition of funny...so, you know funny! Just a thought, if Seinfeld were in a Pixar film, would he be funnier? Nah, you people aren't that transparent. So, just to recap, here are the new rules...

*Pixar = Infallible

*Dreamworks = Unfunny Pop Culture garbage.

*Motion Capture = The end of all that is good.

*Jerry Seinfeld = Not Funny!

Got, it...can I be in the club now?

While I like quite a few Dreamworks pictures (all the Shrek movies and Over The Hedge), this has the same tone of desperation and unfunniness that Shark Tale had.  It doesn't look funny, and the campaign seems to be shoved down our throats.  I gotta say, my hopes aren't high for this one.

As for the advertising, I think TV Jr is a cool idea.  I can remember being a kid and going nuts whenever Disney did a little preview (like they do on Disney Channel with SuperShortShow) or a TV special (like they did for Hercules).  When kids are so into YouTube and stuff, this is gonna be a chance for them to watch and re-watch them to get excited about it.  Goodness knows I've done that with the Enchanted trailer....

Bobbydafan: " If Seinfeld were in a Pixar film, would he be funny? "

I don't think it's possible for him to be funny anywhere.  

Now, annoying, you got something.

BTW, this does read like something I'd have written for LaughingPlace, back in the day.

I agree Seinfield is overrated and this movie is as well.

Not interested

I don't think Jerry is overrated, though the show certainly was towards its end.  See "Comedian" to grasp why he;'s a talented guy.  On the other hand, this movie looks pretty bad.  The animation seems stilted, the lead bee has no apparent personality and the story seems weak.  It looks like just another misguided animal rights film.

I'm not criticizing this article nor am I criticizing Seinfeld or the movie. I'm just pointing out how lopsided Jim's reporting is when it comes to certain studios. For someone who claims to "tell it how it is" there never seems to be any negative articles about Dreamworks. There also never seems to be any positive articles about Pixar. How about dealing with every studio even-handedly? Don't tell me everything at Dreamworks is rosy and the sun is shining brightly. The reviews for Shrek 3 were bad. What does that mean to Shrek 4? Could Dreamworks be in trouble if their highly successful franchise takes a nose dive? Likewise Ratatouille is the (not surprisingly) highest grossing film of the year in France. Where are the stories about how positively that film is being received by the French? I'd like both the good and the bad from you Jim.

Guess what, Jim? NOBODY LIKES DREAMWORKS.

Yeah, NOBODY. Dreamworks makes crap movies. I have never seen a good Dreamworks film. Ever. And I've seen them all. At somebody else's house. So that they had to pay for everything, like, the DVD and stuff. Because I would never give money to Dreamworks. I mean, even Dreamworks live action stinks. I hated Transformers. They could have made it great, but loaded it with swearing and sexual references and killed it. Why FOR? Because they're Dreamworks.

Jim, you're losing your fan base by writing these positive articles about crap (Dreamworks) movies. My advice is to stop.

As for Jerry, I've never seen Seinfeld, and from reading the other comments, it seems as though I'm pretty lucky.

-Im.

Sorry, I just arrived to the party. I brought dip, but I see it's already here. Um, I don't think Jim is writing any of this to win anyone over, especially since it seems some people are not going to be happy unless he writes what they think is correct. Anyway, I thought Over the Hedge was a bright spot... maybe not the best movie, but a lot of fun nonetheless. Jerry Seinfield, however, bores me. Bores me more than most of the comments I used to read here before I stopped reading out of boredom. Everyone here knows everything there is to know about show business, Disney, and everything in-between, so everybody here should leave and start their own website chock fulla great insight, juicy gossip, remarkable background stories, and predictions that may or may not be close to accurate. Oh, and open a comments board and get ready for the love. Steamy, hot, and filling, just like a burrito offa this board. Until then, get ready to cry some more because I don't think Jim cares what you think. And neither do I. And neither do any of you.

--

While I like quite a few Dreamworks pictures (all the Shrek movies and Over The Hedge), this has the same tone of desperation and unfunniness that Shark Tale had.

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I have a hard time believing that ANY movie has the same level of unfunniness as Shark Tale.

At least this one doesn't smell of "franchise". The fact that they're trying to create a singular good movie out of this one makes me hope it will be as good as Over the Hedge.

Seinfeld, the TV show, was not something I cared much about. Seinfeld, the comedian, I found to be hysterical (in fact, the only bits I looked forward to on the show were the parts where he was a comedian, usually during the opening or end credits). Seinfeld, the animated movie maker? We'll have to see. The character designs look somehow uninteresting, but the movie's still in my "I'll probably see this" category.

The only thing I'm wondering is if this movie is in danger of becoming over-promoted. If the public gets sick of this movie weeks before it even comes out in theaters, we may have a problem.

Oh god.

I saw this piece of tripe at a test screening a few months ago.  We walked into the theatre and, you know, I was excited, I'd never seen a test screening before.  Then we see all these suits and people who are obviously involved with the movie.  They all look unhappy.  

Turns out it's because the movie was EMBARRASSINGLY AWFUL.  They knew it, and they were bracing themselves for impact.  

If it was received well at all it was because it was a free movie.  I have a good imagination; the film was like 20% final animation, and I still don't think that was the issue.

The issue was EVERYTHING else.  Unless this movie has completely been reworked, it is the most formulaic piece of tripe I've seen in a long, long time.  The relationships between characters are either unrealistic or just plain creepy, there's no logic to anything that happens, and the story takes like 3 plot twists so random you forget you're watching the same movie.

Even the character and art design was BLAH BLAH BLAH.  SO boring, yawn.  Must all bees look like the Cheerios bee?  Apparently they must.

Like I said... Unless it's been reworked, which seems possible considering they did a test screening for it *very* early on, this movie is a stinking pile of poo.

And oh, I was REALLY looking forward to it when I saw those funny live-action commercials for the film.  THOSE are entertaining.  So this is coming from someone who actually had an interest to see this particular movie.  But now I think you'd have to pay me to sit through it again.  

...Did I mention I didn't like it?  ;)