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Jim Hill

Disney XD aims to be where the boys are

Jim Hill talks about the rebranded version of Toon Disney which will be debuting in February of 2009. Which seeks to become the cable channel of choice for boys 6-to-14
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Comments

 

Skipperwest said:

Sounds to me like they are just too darned desperate for their own good.

Bring back Vault Disney and be done with it.

Heh. ;)

November 6, 2008 12:35 AM
 

Tuckenie said:

I like what I hear with the proviso that they keep a lot of the shows from the Disney Afternoon.  THIS lifelong Disney fan was brought up on Ducktales, Rescue Rangers, and Gargoyles and so will his sons...

November 6, 2008 2:51 AM
 

rufus3698 said:

Maybe they could have an animated show where a super talented/super beautiful/super intelligent high school girl is surrounded by a cast of male characters who are uniformly idiotic, bungling and/or evil.

Every episode she could save the world and her male sidekick lose his pants. A guaranteed winner and a great role model for boy demographic that they're looking for here.  

November 6, 2008 3:03 AM
 

LtPowers said:

For once I agree with Tuckenie.  When I was a 6-to-14-year-old boy, DuckTales and Rescue Rangers were the height of afternoon entertainment.

OK, so I was 10 when DuckTales premiered, but still...

November 6, 2008 8:05 AM
 

Instidude said:

My sone (who's ten) keeps asking me when Disney XD will start (I made the mistake of mentioning it to him when Jim first reported it). My son still enjoys the Disney channel, but he wants Disney to have more stuff for him (he loves Phineas & Ferb, enjoys some of the Disney Channel shows, etc).

He would love to see Gargoyles on the air again, since he vaguely remembers it from its earlier run on Tonn Disney.

November 6, 2008 12:05 PM
 

Brendan said:

Sounds fine to me, especially since it's been pretty obvious that over the past several years, Disney has been aggressively targeting the young female audience (and their money-spending parents), while essentially ignoring the young male crowd. Hopefully this might lead to the company providing something along the lines of a Bibbiddy-Bobbiddy-Boutique experience, but geared towards boys.

It's sad to walk through the Magic Kingdom or World of Disney store, seeing parents scoffing at the idea of buying a small toy for their sons, yet clearly spending big bucks on the Princess makeover for their daughters. Maybe if the channel is successful in snagging that market, it'll lead to some sort of equivalent experience to even that out a bit.

November 6, 2008 12:31 PM
 

buckeyes1186 said:

6-14?  I think the Mouse House should consider narrowing that target demographic.  I can't imagine a single channel appealing to both 6 year-old boys and 14 year-old boys, especially considering how image-conscious boys are during middle school and high school.

The only way I could see that working is if they have two separate programming blocks, sort of like Noggin and The N (before they split into separate channels).  You'd have one for younger boys (6-10) during the day, and one for older boys (11-14) at night.  That might work.

November 6, 2008 2:49 PM
 

Tomoyo said:

Rufus> Gotta say I wish Disney had kept making WITCH. As for KP, I got the sense that Kim herself was pretty stagnant. Nothing scared her, she was a powerhouse and a girly girl- and the real progress happened with Ron working his way up to being her equal.

November 6, 2008 3:04 PM
 

Elera said:

Good to know that the Disney Channel will finally be catering to its younger male audience. With the upcoming Rapunzel and the Princess and the Frog, and the newly released Tinker Bell Movie, I was beginning to wonder how they would compensate for the flood of Princess/Fairy merchandise.

At the moment, though, I'm not too impressed with the ideas for those live action shows, specifically the one about the tween rocker. That immediately put me in mind of a male Hannah Montana, and I'm pretty certain that this show, like Hannah Montana, will be merely a gateway for hit records and sell-out performances.

Which, hey, I know, Disney is a business and that's not necessarily a bad thing. What I'm saying is that IF these shows were all conceived at the same time, in the same board meeting, merely trying to throw together things that they think boys like, ("Uh...skate boards? Boys like 'em. We could make a show about that...") instead of coming up with a good STORIES, then many of those shows aren't going to have enough juice to run on.

I'm just hoping that these live action shows aren't the shallow vehicles this article makes them out to be, that they aren't written and produced like sitcoms with canned children's laughter, because at the moment, that's ALL Disney has to offer besides reruns (which become scarcer by the day).

I guess I'm also bothered by the huge focus on sports. I know a vast number of boys love 'em, and that's great, but I seriously hope that the suits up at Disney Television don't think that that's THE answer to what boys like. I hope there's a good amount of coverage on all sorts of inclinations, and that Disney XD won't be confined to stereotypes about what intrigues the male gender.

I can say that I'm looking forward to finding out what these NEW animated shows are, because God knows how those have seemed to disappear altogether from the face of DC. Here's hoping these shows were conceived with creativity, not just demographic-pushing.

Like I said, it's good that they're going to be paying more attention to the male audience, and to the audience of girls who are actually apart of the Jetix/"tomboy" crowd. But this article sort of left a bad taste in my mouth, because the whole idea of devoting an ENTIRE CHANNEL to just one demographic, when Disney (yes, including the Disney Channel) used to be about reaching anyone and everyone just with good storytelling, seems forced.

Many shows that were originally aimed at boys have huge, cultish girl followings, I.E., "Avatar: the Last Airbender." Likewise, many shows/movies that were aimed at EVERYONE still fell into girl territory by default, like "The Little Mermaid." Ron and Jon have stated that they didn't necessarily mean to make "a girl movie," they were just making a movie that they thought people would enjoy. It's just a lot less likely for someone to make a show with girls in mind, and then for it to attract a lot of boys to it.

The idea that this channel might be fueled by stereotypes on what makes a boy tick also left a bad taste in my mouth, but, hey, I haven't laid eyes on any of the shows or ads yet, so I could be severely wrong. I just wanted to express my concerns and hopes that I have nothing to worry about.

But above all else...I just wanted to say that that logo is pretty lame. ;)

November 6, 2008 10:46 PM
 

LtPowers said:

OK, the unanswered question here, though: without Toon Disney (once it becomes Disney XD), where is Disney going to air all their classic cartoons?

(I can't be the only one who misses Good Morning Mickey, right?  =)  )

November 7, 2008 7:06 AM
 

mouse*o*ears said:

That sounds great, and being a father of a 7 year old (who has two older sisters constantly stuck on the Disney Channel) as Jim says, he does switch over to Nick or Cartoon Network. The only problem in our neck of the woods is Comcast in their wisdom has moved Toon Disney onto a more expensive "digital" package that, other than maybe this Disney XD, is totally worthless... so unfortunately, unless Disney can get this channel moved back to basic cable like CN and Nick are, they will have an uphill battle for my son, and most of the boys in out neighborhood.

November 7, 2008 12:31 PM
 

mickeysgal said:

I think this is a great idea. Having one daughter and one son, I always felt as though my son kind of gets left out with all the Disney "Princess" stuff. I've been dying for Disney to cater to boys more. It might be a little rough in the beginning, but hopefully it's a success and spills over into the parks. My son would get a kick out of more "boy geared" character meals and meet and greets. Also, has anyone ever paid attention to the huge difference in sizes of the girls section of the World of Disney to the boys section. It's like a closet compared to the girls side. Disney is really missing out on the fact that my pockets run just as deep for my son as they do for my daughter, and I'm sure I'm not the only parent who would be willing to spend the same amount on their son as their daughter.

November 7, 2008 7:19 PM
 

aeva said:

While I'm excited that Disney is looking to create more family-friendly programming for tweens, I am NOT liking the gender polarization that has smitten Disney since the launch of the Princess line.  I would genuinely prefer a single channel that offers shows appropriate for BOTH genders, rather than separate channels that play off stereotyping.  

Granted, that model works for Disney as a business.  If you create an image of something and sell it hard enough - saying "this is how you want to be; this is acceptable", kids will want to live up to it.  We saw it with the materialistic, "girlie-girlie" nature of the Princess line, and we are seeing it again with the rock-inspired "Hannah Montana".  A boys' channel, as promoted by Disney, will probably fare quite well business-wise.  That being said, I generally am at odds with the morals and fundamentals of "business".

I hate to sound like an ultra-feminist [I really don't believe in the superiority of EITHER gender], but I really think it is a bit unfair.  Give me great stories, great characters, and I'll come.  Shows like "Phineas & Ferb" and Ducktales appeal to EVERYONE, not just a marketing demographic.

November 10, 2008 8:42 PM
 

la_resistance28 said:

Jim, any word on any other shows that will survive the transition? Life-long "Gargoyles" fan here, and I'd love to still be able to catch that on XD

November 16, 2008 3:51 AM
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