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Next time, I wish that Nextel would tell the truth ...

Next time, I wish that Nextel would tell the truth ...

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Since there's more to life than Mickey Mouse alone ... This past weekend, I thought that I'd sneak away to the Poconos for a little NASCAR action.


Photo by Jeff Lange

And -- to be honest -- it was a pretty exciting time. By that I mean: I got to watch 25-year-old Carl Edwards edge out 21-year-old Brian Vickers to win the Poconos 500. Not to mention getting to see NASCAR legends like Jeff Gordon, Rusty Wallace, Dale Jarrett and Dale Eanhardt, Jr. in action.

So -- all in all -- it was fun to be in a Disney-free zone for a while. Or -- at least -- I thought that the Poconos Raceway would be a Disney-free zone. Until I saw this sign.


Photo by Jeff Lange

Herbie is here?! Really?

Well, I guess I shouldn't really be surprised. After all, a lot of the movie studios are now using NASCAR cars & events to help promote their pictures. Take -- for example -- this photo of Car No. 18. Which -- in addition to being sponsored by Interstate Battery -- prominently features Marty the Zebra. The character that comedian Chris Rock voices in Dreamworks' latest animated feature, "Madagascar."


Photo by Jeff Lange

So -- figuring that Jim would kill me if I didn't find out what sort of on-site promotion Walt Disney Pictures was doing for "Herbie: Fully Loaded" -- I hiked on over to the Nextel Experience building at the raceway ...


Photo by Jeff Lange

Only to find a large number of race fans already in line ...


Photo by Jeff Lange

Eager to get a free souvenir photo ...


Photo by Jeff Lange

Which -- via blue screen technology -- would insert these folks into a photo right alongside of the Love Bug.


Photo by Jeff Lange

Me personally? I thought that it was kind of a gyp for Nextel to promote what they were doing at the Poconos Raceway as a "Free Picture with Herbie." When -- truth be told -- it was actually a "Free Picture of You Standing in Front of a Picture of Herbie."

But -- that said -- Nextel is doing an awful lot to make people aware of this upcoming Walt Disney Pictures release. Everything from offering its customers free downloads of special "Herbie: Fully Loaded" ringtones or access to an on-line Herbie racing game. Even a contest that will win some lucky individual a family trip to Orlando, FL. You can learn about all of these "Herbie" -related goodies by following this link.

But -- to be honest -- I guess I more enjoyed getting the chance to see this mechanics work their magic on this car upclose ...


Photo by Jeff Lange

... Than I did getting this cheesy bluescreen photo of me and Herbie "together."


Photo by Jeff Lange

Ah, the things I do for JimHillMedia.com ...

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