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On April 2nd, retailers across America put the Star Wars Episode III toys on sale. Many stores held a "Midnight Madness" event where they opened for a few hours at 12 am to get an early sales jump and promote the release of the new toys. Hasbro had an impressive variety of items ready including 30 some...

Toy Biz's Marvel Legends toys have been setting the industry standards for sculpting and articulation for a number of years now. This ninth wave, however, represents a tremendous leap forward in quality control and introduces an exciting new gimmick: pack-in figure pieces that, when assembled, can create...

Transformers Universe is a line, which serves two purposes. First of all, it's a cheap way to make dough and fill up retailer shelf space, since the line is composed entirely of repaints. Second, it's aimed at the fans, with a story line set in the G1-Beast Machines continuity and featuring a lot of...

Just a few short years ago, the toy companies were talking in the mainstream press about the failure of product lines licensed from movies. After massive failures like the toys based on the Jurassic Park and Batman sequels, Titan AE, Atlantis, the first X-Men, Small Soldiers, and many others, toy manufacturers...