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Disney sets up shop In J.C. Penney

Disney sets up shop In J.C. Penney

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Retailer J.C. Penney is hoping some of Tinker Bell's pixie dust will attract parents and their children into its recently launched Disney shops inside some 565 stores nationwide.  Penney's had been selling select Disney merchandise on its website since early September and now has cut the ribbon on Disney shops as part of its redesigned children's department.


Photo by Paul Perrello

There is no mistaking the Disney footprint.  At the J.C. Penney store at the Franklin Mills Mall in Philadelphia, as soon as you arrive in the children's department there is a larger than life Mike Wazowski in the middle of the Disney shop welcoming children and their parents to browse the merchandise. 


Copyright Disney Enterprises, Inc. All rights reserved

While selection is limited to items such as toys like plush Disney characters and action figure playsets to princess dolls and children's apparel, merchandise is limited to its 800 to 1,000 square feet of staging space.  What is particularly appealing is the price.  Under the arrangement Penney's can sell Disney merchandise that one would find in its theme parks at discounted prices.  Small character figure sets regularly priced at $12 are two for $10 and $8 Mickey and Minnie plush are two for $7.


Copyright Disney Enterprises, Inc. All rights reserved

The one-eyed Wazowski and some of his Monstropolis friends are currently center stage as Penney's and Disney prepare for the DVD release of "Monsters University " on October 29th.  Plans are already on the drawing board for Disney's upcoming holiday release "Frozen" to be featured in the shop closer to the Thanksgiving weekend premiere of the movie.  Characters like Olaf, Anna and Elsa are waiting their turn to debut center stage at the retailer. 


Photo by Paul Perrello

Or in the case of the Disney store that I visited at the Franklin Mills Mall in Philadelphia, the Disney-Pixar's Monsters Mash.

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  • Paul, is this the same merchandise found at the company-owned Disney Stores or is the licenses items you see at Target, etc

  • Thanks for the information. I went over to Franklin Mills today and got of the larger (Mickey and Minnie) plush at $12. each ( if you buy two). They would be at least $20 each at the parks. I was planning on buying classic Mickey and Minnie for my niece and nephew when I at WDW in January. Now I can splurge on something else.

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