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How does the mobile game version of Disney Tsum Tsum stack up?

How does the mobile game version of Disney Tsum Tsum stack up?

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Did you know that one of the most popular Disney games on mobile devices is also a free title?


Copyright Disney Enterprises, Inc. All rights reserved

Disney Tsum Tsum is based on the line of plush toys that bear the same name. The bean-shaped figures have been very popular with audiences since the characters first appeared in the Japanese Disney Parks in 2013. The name Tsum Tsum translates to Stack Stack because the characters are indeed stackable. The figures sold extremely well in Japan and it prompted the Disney Company to bring them to the US as well in 2014.

Since that time the characters have been selling very well in the parks as well as in Disney Stores. The Japanese developer Line Corporation created a puzzle game based on the characters. The game debuted in 2014 and has been a popular title with kids and adults.


Copyright Disney Enterprises, Inc. All rights reserved

How popular is it? More than 10 million players have downloaded the game for Android devices using Google Play and over 2.7 million for iOS with the Apple Store. 

The game is fairly simple, players look at a bin filled with Tsum Tsum figures. They use their fingers to "connect" three or more of the same figures on the screen and take them out of the bin. The game continuously adds more Tsum Tsum figures onto the screen until it fills up completely. Different "power ups" can be earned to help players collect more figures and score higher points.


Copyright Disney Enterprises, Inc. All rights reserved

Like many of the most popular mobile games this title is easy to get into and highly addicting. Mobile developers are constantly testing different revenue streams and Line is using a unique model. The game can be downloaded for free but if players want to unlock in-game features, such as upgrades, they can spend real money on those. Some of the purchases can be had for as little as $1.99 and some for as much as $54.99.

This model seems to work well for other developers and Tsum Tsum is certainly taking advantage of it. The game has found its niche and continues to grow. Japanese publisher Konami has introduced a touch screen version for arcades as well. It's not know if the arcade version will ever find its way to the US but I have a feeling that gamers have not seen the last of Tsum Tsum.

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