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Toon Tuesday : 7-11's Kwik-E-Mart conversions allow you to shop just like "The Simpsons"

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Toon Tuesday : 7-11's Kwik-E-Mart conversions allow you to shop just like "The Simpsons"

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Do you still need supplies for tomorrow's big picnic. Not to worry. I know just the place to go ... To the Kwik-E-Mart !

Photo by Max Power

What's that you say? That's just a fictitious convenience store from "The Simpsons" TV series. Not anymore, pal. As part of the promotion for "The Simpsons Movie" (Which opens at a theater near you on July 27th), the folks at 20th Century Fox persuaded the 7-11 Corporation to change 11 of its stores into cartoonish clones of Apu Nahasapeemapetilon's establishment.

The 11 stores that were selected (Which are located in Burbank, Chicago, Dallas, Denver, Las Vegas, Los Angeles, Orlando, New York City, San Francisco, Seattle and Washington D.C.) shut down late Friday night and -- over the next 48 hours -- were converted into a shop that should seem very familiar to fans of the long-running Fox sitcom.

The end result opened for business at 6 a.m. yesterday. And you have to admit that the final effect is kind of uncanny. The cartoon world made real.

Photo by Max Power

The attention to detail here (At least at the Burbank store) is really amazing. Take -- for example -- the graffiti on the side of the building.

Photo by Max Power

Or -- for that matter -- the Apu-approved parking sign that's located right outside of the store's entrance.

Photo by Max Power

Yes, this is clearly a place that the cast of "The Simpsons" would find familiar. Why, here comes Comic Book Guy now ...

Photo by Max Power

... Who's probably looking to pick up a few extra boxes of "KrustyO's" ...

Photo by Max Power

... so that he can then post them on eBay. (Seriously, folks. Most of these rethemed 7-11s actually sold out of "KrustyO's" and "Buzz Cola" early yesterday morning. With lots of this "Simpsons" -specific stuff then being posted on various online auction sites with ridiculously marked-up prices. Sadly, what these speculators failed to realize is that much of this same merchandise is also on sale in the 6000-plus other stores in this retail chain. As Homer might say: "Doh !" )

Anyway ... In spite of the early runs on cereal & soda, visitors to the store were still able to purchase Squishees ...

Photo by Max Power

... or settle for the self-serve version of "Buzz Cola." Rather than take home the souvenir six pack.

And -- yes -- that is Maggie Simpson crawling across the top of the "Buzz Cola" machine.

Photo by Max Power

You'll actually find quite a few of your favorite "Simpsons" characters lounging around at Kwik-E-Mart. Here, Chief Wiggums & his son Ralphie have dropped by for a snack

Photo by Max Power

And as for Jasper (i.e. Abraham Simpson's best friend from the Springfield Retirement Castle) ... Well, maybe he shouldn't have spent so much time trying to decide which icy treat he wanted.

Photo by Max Power

That's the real charm of these 7-11 / Kwik-E-Mart redos. Wherever you look in the store, you're going to find all of these sly nods to various episodes of this long-running series.

Photo by Max Power

Whether it's signs that invite you down to the local tavern where you can have a "Flaming Moe" ...

Photo by Max Power

... Or just a copy of the Springfield town seal. Where Jebediah Springfield reminds us that "A noble spirit embiggens the smallest man" ... Whatever the hell that means.

Photo by Max Power

The only thing that you won't find at the Kwik-E-Mart is Apu himself. Though there are plenty of signs in the store that reflect his continually-put-upon attitude.

Photo by Max Power

So if you're looking for a fun way to spend the extended Fourth of July holiday, why not get in the car and head out to your local (Or not-so-local, as the case may be) Kwik-E-Mart. And have a Squishee on me.

Photo by Max Power

Special thanks to Max Power. Who braved the wilds of not-so-beautiful downtown Burbank (Not to mention the ridiculously long line that wrapped itself around this 7-11, as dozens of "Simpsons" fans eagerly awaited their chance to experience this Kwik-E-Mart clone) yesterday in order to get all of the photos featured in today's article.

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  • That is so awesome.

    I'll say right now, I'm a huge Simpson obsessive, and have seen EVERY episode numerous times. I'm looking forward to the movie more than any other film this year. As for those Kwik-E-Marts, that's just awesome.

    The details on that Burbank one are amazing, and the character cut-out are a great touch.

    I can't wait until July 27!!!!

  • Wow!  This is great!  Thanks for the article!  I'll simply re-read it when the gloom and doom articles about the Simpson's potential box office haul inevitably come up with the phantom emails from worried unnamed studio insiders...

  • " I'll simply re-read it when the gloom and doom articles about the Simpson's potential box office haul inevitably come up with the phantom emails from worried unnamed studio insiders..."   Man, you can't win, Jim.  Great article,  thanks for all the good work.  Cheers!

  • bhb007 put my sentiments in perfect word form.  It's inevitable.  There are two kinds of stories that make up the bulk of JHM: undigested regurgitations of press releases, and shadowy insider reports of doom.  This is the former, the latter is mere weeks away.

  • You have got to love this kind of advertising! I know I do. :)

  • "Sly nods"?  Honestly, how can you look at this overblown marketing campaign and even use a word like "sly"?

    I'm not saying it's a bad campaign.  It fits right in with the overblown nature of the Simpsons franchise. But there's nothing "sly" about it.

  • Clever and funny.

    But I'm still not taking my kids to see the movie.


  • Saw this on the news yesterday, and may have to brave Denver to see it.  Thanks for the pics!

  • Where's the article about how Brad Bird made Ratatouille critic proof?  I noticed that is now missing from Monday's article.

    This is the type of advertising I like to see.  Playing it to the fans.

  • Awesome! I want me a box of Krusty-O's

  • Actually, you can find apu there. From the culver city kwik-e-mart http://www.flickr.com/photos/ferrarisimo/699803554/in/set-72157600611422793/

    Sadly Buzz cola is not available at the soda fountain, when you read the sign on the soda machine it says it's only available in cans.

    Also if you do get out to one of these, by all means avoid the blue vanilla squishie. I love vanilla and couldn't stand this concotion!.

    If anyone wants more pictures of the burbank one, including some shots of thier lovely doh!nuts here's my flicker set: http://www.flickr.com/photos/[email protected]/sets/72157600610425997/

  • "Photo by Max Power"

    Haha, nice one, Jim! Now THAT is a sly nod to Simpsons fandom!

  • While cool, I don't know how that makes people want to see a movie.

    Just like I don't know how a Jack Sparrow animatronic inserted into a 40 year old classic theme park attraction, a free Nintendo DS download in adventureland or an entire Harry Potter theme park makes people want to go out and rent movies on DVD.

    What a waste of time. And the Simsons Movie will be a success it will be a good time at the movies ... but it won't make half the money Transformers will ... and it won't be on the podium at the Golden Globes and Oscars like Ratatouille will.

  • "and it won't be on the podium at the Golden Globes and Oscars like Ratatouille will". And if it does't win, he's gonna take his ball and go home!  Just hysterical.

  • I just saw Transformers, and the trailers for the Simpsons movie are better than that whole movie.

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