General
Monday Mouse Watch : Disney has trouble convincing guests to come make a “Magic Connection”
Jim Hill reports on the field test of these new handheld units. Which supposedly worked great … Once you could actually convince a tourist to come take part in this test, that is
Well, the first field test of the Walt Disney World Resort‘s new “Magic Connection” system was completed late last week. And — to be honest — things didn’t go quite as well as WDI R & D had hoped they would.
Don’t get me wrong, folks. The problem wasn’t with the technology. From what I hear, aside from a few minor GPS & battery-related issues, the “Disney Magic Connection” units worked great. In their exit interviews, guests who actually took part in last week’s test just raved about these wireless devices. They loved all the real-time park info that they were able to get out of this Nintendo DS.
“So what was the problem?,” you ask. Well, the Imagineers had originally hoped that they’d be able to recruit upwards of 60 families to take part in each day’s field test. But on most days, WDI had to settle for less than half that number. Mostly because cast members had such a tough time convincing families to come try “Disney Magic Connection.”
Which is understandable. When you consider that your typical family of tourists — in order to spend a day at the Magic Kingdom — must first …
Copyright 2007 Disney. All Rights Reserved
- Leave their hotel and get the kids loaded in the rental car
- Battle the traffic on I-4 & World Drive
- Pay $11.00 for the privilege of parking their car
- After parking, unload all of the kids, the bags and the stroller
- Hike on over to the tram waiting area in the Magic Kingdom parking lot
- Once the tram arrives, quickly find seats for the entire family
- Ride the tram over to the Ticket & Transportation Center
- Then stand in line to buy their theme park tickets
- Hike up the ramp at the Monorail loading platform
- Wait for, then get loaded onto the next available Monorail
- Hike down the ramp from the Magic Kingdom Monorail Station
- Get the entire family through Bag Check
- Wait in line to present their tickets at the turnstiles
- Finally hand over those tickets, then help all of the kids with that Finger Scan device
At this point, most people have already invested an hour of their precious vacation time just in getting to the entrance of the Magic Kingdom. And to finally make it through the turnstiles and really be looking forward to that first ride … And then have some clown with a clipboard accost you, asking you if you’d be interested in taking part in some pilot program, was more than most parents with small children could bear at that moment.
Copyright 2007 Disney. All Rights Reserved
Another aspect of the “Disney Magic Connection” field test that allegedly turned off a lot of would-be participants was the security deposit. You see, before these folks could actually get their hands on that DS, they were asked for a credit card. Which (strictly as a precaution) Mickey then took an imprint of. So that — in the event that these Magic Kingdom visitors accidentally left the theme park without first returning their test unit — Mouse House officials could then charge them $300 for the missing device.
As one Imagineering insider explained it to me:
“Trying to recruit guests to try out these DS units right after they came through the turnstiles was a bad idea. After riding over to the park on a crowded Monorail or a packed Ferry, people don’t want someone coming at them with a clipboard and then giving them a sales pitch. They just want to get inside and ride some rides.
And that $300 security deposit, asking people for an imprint of their credit card right after they’ve paid for their admission … That was a mistake too. A lot of people just turned and walked away as soon as we mentioned that security deposit.
Next time, we’ll do better. We’ll be smarter about where we try & recruit people. We’re now talking about putting cast members in the lobbies of the Grand Flo and the Poly. Do our pre-screening there.
Copyright 199 Disney. All Rights Reserved
After all, people who stay in our high end resorts aren’t going to squawk if we ask them for a $300 security deposit. Particularly if we tell them that it’s only a precaution. That if they actually return the unit before they leave the park, they’ll never ever be charged.
Plus by recruiting test subjects in a much more relaxed setting, we’ll then be able to get guests who are genuinely interesting in testing a device like this. Rather than getting people who make some spur-of-the-moment decision as they enter the Magic Kingdom and then don’t even use the unit while they’re wandering around that park. Which is what a couple of families that we recruited last week actually did. They just used the device once or twice, then stuffed in a bag.”
But even with a much smaller sampling than they had originally hoped for, the Imagineers were very pleased with the way the “Disney Magic Connection” field test went. They enjoyed hearing guests rave about how they were able to get real-time info on every ride, show and attraction in the park that had a wait time. Which made it so much easier to decide what to do next during their day at the Magic Kingdom.
Of course, the beauty of that particular “Disney Magic Connection” feature is that it basically came free of charge. All the Imagineers had to do to make that happen was tie these wireless devices into the Magic Kingdom’s Flick system. Which — every three minutes — sends out a message parkwide about what the current wait times are.
Copyright 2004 Disney. All Rights Reserved
Another cost-effective aspect of the “Disney Magic Connection” project is that these handheld units actually make use of the 400+ sensors that were put in place in this theme park back in 2004 for the “Pal Mickey” project. Of course, because there were areas in the Magic Kingdom where WDI deliberately didn’t put sensors (So that this interactive plush then wouldn’t speak up and ruin the show for all of the other guests) … The Imagineers had to install hundreds of additional sensors so that these Nintendo DS units would then tell the guests where they were. Which really drove up the start-up costs of this pilot program.
Speaking of costs … Because “Disney Magic Connection” cost so much to develop and install, WDI opted to go with a very limited field test of these new wireless devices. Meaning that — to date — only the Magic Kingdom has been wired for DS use. So were you to smuggle one of these handheld units out of that theme park and then go walk around Epcot, Hollywood Studios or Animal Kingdom … It wouldn’t work properly.
That said, the Imagineers remain supremely confident that they’ll be able to recover the millions of dollars that they’ve already spent on the development of “Disney Magic Connection.” Particularly since some of the special features that they expect to go live with with the next generation of these wireless devices are sure to be popular with WDW visitors.
“What sort of special features?,” you query. Well picture this : You’re sitting down to lunch at the Liberty Tree Tavern with your family. And as your waitress goes off to get your drinks, you ask what attraction the family would like to ride next after they’re done eating. And the kids immediately say “Space Mountain.”
Copyright 1998 Disney. All Rights Reserved
So you pull out your handy dandy “Disney Magic Connnection.” And you then check to see if there are any FastPasses left for that Tomorrowland attraction. And as it turns out, they are. So from your table right there in Liberty Square, you reserve FastPasses for your entire family to ride Space Mountain later that same afternoon.
And the beauty part of this proposed “Disney Magic Connection” feature is that you won’t need any paper FastPass tickets. Once you arrive at the attraction that you’ve reserved FastPasses for, you just show your handheld unit to the cast member who’s standing watch over the FastPass portion of the queue. Once he sees the virtual FastPass that’s displayed on the screen of your Nintendo DS, he’ll wave you and your family on through … And then you’re good to go.
It’s that particular feature (i.e. Being able to book FastPasses in advance through this wireless device) that the Imagineers feel will compell many guests to rent “Disney Magic Connection” devices for use over the entire length of their WDW vacations.
And — yes — I did say “rent.” As of right now, the Walt Disney Company has no plans to sell these handheld units. Nor will you be able to bring your own Nintendo DS into the park from home and then tap into Disney’s wireless network.
Copyright 2004 Disney. All Rights Reserved
Of course, let’s remember that “Pal Mickey” started out as a rental-only device. And then — due to guest demand — that plan changed. So it’s possible (provided that the Imagineers can agree on an appropriate price point) that these “Disney Magic Connection” devices could someday be available for purchase.
But as of right now … That ain’t in the cards. As of this moment, all WDI is interested in doing is reviewing all of the material that was collected last week. Once they dig through that data, they’ll then decide what sort of changes need to be made to these “Disney Magic Connection” units before the next field test. Which could come as soon as March.
Your thoughts?
General
Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District
Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.
Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.
Photo by Jim Hill
Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.
Photo by Jim Hill
Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building
…
Photo by Jim Hill
… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball is kept).
Photo by Jim Hill
But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created.
Photo by Jim Hill
And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.
Photo by Jim Hill
Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …
Photo by Jim Hill
… the postman delivering the mail …
Photo by Jim Hill
… the hot dog vendor working at his cart …
Photo by Jim Hill
Photo by Jim Hill
… the street musician playing for tourists …
Photo by Jim Hill
Not to mention the tourists themselves.
Photo by Jim Hill
But right alongside the bronze businessmen …
Photo by Jim Hill
… and the tired grandmother hauling her groceries home …
Photo by Jim Hill
… there were also statues representing people who were
from out-of-town …
Photo by Jim Hill
… or — for that matter — out-of-time.
Photo by Jim Hill
These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.
Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill
Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"
Mind you, for those of you who aren't big fans of the
impressionists …
Photo by Jim Hill
… there's also an array of American icons. Among them
Marilyn Monroe …
Photo by Jim Hill
… and that farmer couple from Grant Wood's "American
Gothic."
Photo by Jim Hill
But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.
Photo by Jim Hill
By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).
Photo by Jim Hill
By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th.
General
Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues
Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.
Photo by Jim Hill
I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.
Photo by Jim Hill
Take — for example — all of "The Secret Life of
Pets" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.
Photo by Jim Hill
Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.
Photo by Jim Hill
And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice" to start trending on Twitter today — brought
the Batmobile to Las Vegas.
Photo by Jim Hill
Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.
Photo by Jim Hill
That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.
Photo by Jim Hill
And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.
Photo by Jim Hill
Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.
Photo by Jim Hill
I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.
Photo by Jim Hill
I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.
Photo by Jim Hill
Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.
Photo by Jim Hill
Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis —
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."
Photo by Jim Hill
Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with production of Genndy Tartakovsky's
"Popeye" movie. But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.
Photo by Jim Hill
And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.
Photo by Jim Hill
"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.
Photo by Jim Hill
I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.
Photo by Jim Hill
And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.
Photo by Jim Hill
And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."
Photo by Jim Hill
And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."
Photo by Jim Hill
One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.
Photo by Jim Hill
Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.
Your thoughts?
General
It takes more than three circles to craft a Classic version of Mickey Mouse
You know what Mickey Mouse looks like, right? Little guy,
big ears?
Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park (especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.
Copyright Disney Enterprises,
Inc.
All rights reserved
Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.
Copyright Disney Enterprises, Inc. All rights
reserved
Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.
Copyright Disney Enterprises,
Inc. All rights reserved
That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.
Take — for example — Disney
California Adventure
Park's "World of Color:
Celebrate!" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.
Copyright Disney Enterprises,
Inc.
All rights reserved
Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.
"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "
Copyright Disney Enterprises,
Inc. All rights reserved
"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"
Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.
Copyright Disney
Enterprises, Inc. All rights reserved
"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."
But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.
Copyright Disney Enterprises,
Inc. All rights reserved
"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."
And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.
Copyright Disney Enterprises,
Inc. All rights reserved
"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.
Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.
Copyright Disney Enterprises,
Inc. All rights reserved
"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."
So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?
Copyright Lucasfilm / Disney
Enterprises, Inc. All rights reserved
"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."
This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015
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