“Mickey’s Sweatshop,” “Tink My Ride” and … “Enchanted 2” ?!
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“Mickey’s Sweatshop,” “Tink My Ride” and … “Enchanted 2” ?!

Jim Hill

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“Mickey’s Sweatshop,” “Tink My Ride” and … “Enchanted 2” ?!

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In response to last month’s “Is Disney / Pixar finally getting serious about ‘Monsters, Inc. 2’ “ article, PapaMelrose wrote in to say:

Sometimes The Walt Disney Company registers domain names not because they ever intend on actually using them. But because they don’t want some other company or individual to use them.

This is true. Back on June 30th & July 1st of this year, Mouse House officials deliberately took a series of domain names off the market that – had they been registered by an organization and/or an individual that wished to embarrass Mickey – would have caused the Company considerable consternation.

The Walt Disney Company
Copyright Disney. All Rights Reserved

These domain names included:

  • MICKEYSSWEATSHOP.ORG
  • MICKEYSSWEATSHOPS.ORG
  • MICKEYSSWEATSHOP.NET
  • MICKEYSSWEATSHOPS.NET
  • DISNEYHUMANRIGHTS.ORG
  • DISNEYHUMANRIGHTSABUSE.ORG
  • DISNEYHUMANRIGHTS.NET
  • DISNEYHUMANRIGHTSABUSE.COM
  • DISNEYHUMANRIGHTSABUSE.NET
  • DISNEYLABORRIGHTS.ORG
  • DISNEYLABORRIGHTS.NET
  • DISNEYLABOURRIGHTS.ORG
  • DISNEYLABOURRIGHTS.COM
  • DISNEYLABOURRIGHTS.NET
  • DISNEYLABORSTANDARDS.NET
  • DISNEYLABORSTANDARDS.ORG
  • DISNEYINTERNATIONALLABORSTANDARDS.ORG
  • DISNEYINTERNATIONALLABORSTANDARDS.NET

But more often than not, when The Walt Disney Company goes to the time & trouble to register a domain name … Well, that’s because Disney actually intends on using that domain name. And when it comes to that trio of names that the Mouse registered this Sunday & Wednesday:

  • KICKBUTTOWSKISUBURBANDAREDEVIL.COM
  • KICKBUTTOWSKISUBURBANDAREDEVIL.NET
  • KICKBUTTOWSKI.NET

Disney
Copyright Disney. All Rights Reserved

That’s because the Mouse is planning on doing some heavy-duty promotion for Disney XD’s new animated series, “Kick Buttowski, Suburban Daredevil.” Which is supposed to premiere on that cable channel later this fall.

Of course, in the case of that series of domain names that The Walt Disney Company registered on August 9th & 16th

  • DISNEYCHANNELSTARTSTRUCK.COM
  • DISNEYCHANNELSTARTSTRUCK.NET
  • DISNEYSTARSTRUCK.NET
  • STARTSTRUCKMOVIE.COM
  • STARTSTRUCKMOVIE.NET
  • DISNEYSTARSTRUCK.COM
  • THESTARSTRUCKMOVIE.COM

… we’re talking about a TV movie that the Disney Channel won’t actually be airing ‘til 2010.

And in the case of this trio of domain names that the Mouse registered back on August 1st

  • TINKMYRIDE.COM
  • TINKMYRIDESWEEPS.COM
  • TINKMYRIDESWEEPSTAKES.COM

… they’re going to be used to help promote the October 27th release of the second Disney Fairies home premiere, “Tinker Bell and the Lost Treasure.”

Walt Disney Company
Copyright Disney. All Rights Reserved

Yeah, sometimes The Walt Disney Company grabs a domain name because they have something planned for the not-so-distant future. Take – for example – this upcoming promotion for The Happiest Place on Earth:

  • DISNEYCARD100GIFT.COM
  • DISNEYLAND100GIFT.COM
  • DISNEYLAND100OFFER.COM

Whereas in other cases, we’re talking about projects that are at least two & three years down the line.

Speaking of which … Given that “Enchanted” actually ended with that Carrie Underwood song, “Ever Ever After,” I never thought that I’d actually see a sequel to this Kevin Lima movie. But when it comes to today’s Hollywood, it’s wise to never to say never. Which is why we’d all best get ready for …

  • ENCHANTED-2.COM
  • ENCHANTEDTWO.COM

Disney's Enchanted
Copyright Disney. All Rights Reserved

Yep. Disney actually registered these two domain names this past Saturday. And this time around, I’m betting that the Mouse did this not because they wanted to prevent some other company from using these titles. But – rather – because the Studio is seriously considering producing a sequel to this 2007 Walt Disney Pictures release.

Your thoughts?

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  • A sequel to Enchanted doesn't necessarily mean revisiting the same characters, particularly the main ones. It could easily be about a slightly different type of animated fairy tale hero or heroine who comes to our world. (Giselle seemed to be mainly in the vein of Snow White, Cinderella and Aurora) I think it would be interesting to see the results of a villainess coping with the modern real world, though.

  • In an ideal world, maybe, Tomoyo, but I can't see any way this isn't about capitalizing on the popularity of Amy Adams.  =)

  • Really? I think Amy Adams is only on the table if this is a theatrical premiere but even then... The original Enchanted reminded a bit of Mannequin and I think that's a decent way to go with sequels here- variations on a marquee theme, a couple of returning supporting characters, and no stars raising the budget.

  • So how do you look up what what websites a company like Disney has registered? The TV show Lost has been revealing websites with Lost related artwork a different one each week and so I was wondering how I would be able to look up in advance what ABC has registered.

    paburrows@hotmail.com

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