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Licensing International Expo gives conventioneers a look at movies & TV shows for 2012 & beyond

Licensing International Expo gives conventioneers a look at movies & TV shows for 2012 & beyond

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Greetings from the Licensing International Expo. Which -- this year -- is being held at the Mandalay Bay Convention Center in Las Vegas.


Photo by Jim Hill

This is where the various studios -- in order to impress would-be licensees -- annually put on elaborate displays for their upcoming TV shows & movies. Take -- for example -- Universal Pictures' over-the-top effort to promote  "Despicable Me 2" (which won't be showing up in theaters 'til the Summer of 2013) ...


Photo by Jim Hill

 ... as well as their next CG release, "The Lorax" (which is due to debut on March 2, 2012)


Photo by Jim Hill

Speaking of CG, DreamWorks Anmation was hyping a number of their upcoming releases. Among them "Madagascar 3" ...


Photo by Jim Hill

... the sequel to last spring's smash hit, "How to Train Your Dragon" ...


Photo by Jim Hill

... as well as Chris Sanders' next project for that animation studio, "The Croods."


Photo by Jim Hill

But perhaps the most intriguing project that DreamWorks Animation currently has in the works is "Rise of the Guardians." Which --drawing its inspiration from a soon-to-be-released William Joyce book -- reimagines Santa Claus, Jack Frost and the Easter Bunny (among other supposedly fictitious creatures) as protectors of our planet.


Photo by Jim Hill

And speaking of protectors of our planet ... You should have seen all of the people crowding around the Marvel Entertainment booth, oohing and aahing at the teaser poster for Joss Whedon's "Avengers" movie.


Photo by Jim Hill

Which wasn't the case with the teaser poster for Universal Pictures's "Battleship" movie. I observed a number of conventioneers just shaking their heads and chuckling when they spied this promotion for that Summer 2012 release. Which will be based on the Hasbro board game.


Photo by Jim Hill

I observed the same sort of thing when people would come across the teaser posters for those dueling "Snow White" reimaginings ...


Photo by Jim Hill

... both of which are supposed to show up in theaters sometime in 2012.


Photo by Jim Hill

But -- then again -- it was nice to see people chuckling at the stuff that was legitimately supposed to be funny. Like the enormous Scrat at the Fox booth. Who -- as he clearly strained to get that oversized acorn -- was the perfect promotional gimmick for the next movie in the "Ice Age" series, "Continental Drift."


Photo by Jim Hill

"Enough about Scrat," you say. " What was the Mouse up to at this year's Licensing International Expo?" Oh, there was no avoiding The Walt Disney Company at the Mandalay Bay Convention Center. From the moment you went up to the registration desk and try to pick up your badge, Disney was front and center.


Photo by Jim Hill

Huge banners hyping different Disney brands and characters hung down from the ceiling of the entrance hall to the Mandalay Bay convention center.


Photo by Jim Hill

And once you walked in the convention center itself, what's the first booth that you see? Disney.


Photo by Jim Hill

Now what was kind of interesting about this year's Licensing International Expo is that Disney was placing a new emphasis on Minnie Mouse. Using this 83-year-old character as the hook for a new line of clothing for young women. Which -- according to the ad copy -- will have " ... confidence, class and a bit of sass."


Photo by Jim Hill

While at the same time, Mickey's longtime girlfiend will be getting her very own series on Disney Junior, "Minnie Mouse's Bow-tique."


Photo by Jim Hill

Mind you, there were meetings being held in Mandalay Bay function rooms away from the main convention center where Disney executives talked about the "teal takeover" (i.e. The Company's ambitious plans to further the expansion of the Phineas & Ferb franchise) ...


Photo by Jim Hill

... But sadly I wasn't able to get access to that particular informational session. Even so, I came away from yesterday's visit to this year's Licensing International Expo with lots of great info & pictures to put up on the world wide web ...


Photo by Jim Hill

... slinger.

But what do you folks think? Are any of the upcoming films mentioned in today's JHM of interest to you? And -- if so -- which ones? And why?

Your thoughts?

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  • DREAMWORKS.......YAWN!!!!  Except for the RISE OF THE GUARDIANS movie, sounds unique and cool.  Was that originally supposed to be a WDA story/movie?

    Everything else, pretty much a YAWN too.

    PHINEAS AND FERB however, they cannot do enough to grow that franchise.  I hope its ship has not sailed, or they have waited too long for it to really grow.  Where is a new WDW attraction for that franchise...seems perfect fit for a new 4-D or 5-D film experience, perhaps replacing Captain EO b/c it would go great with the imagination theme.

    AVENGERS however...looks very cool, and a great poster for the movie.

    MINNIE MOUSE show on DISNEY JR?  That idea sounds a little odd, but they have had success everywhere else and if it can replace OSO, that is fine with me.

  • I'm excited about the sequel to How to Train Your Dragon. I just saw the first one and liked it alot.

    The Rise of the Guardians looks promising.

    What is that Ice Age part 20 now?? SERIOUSLY, get some new material!!!

    I don't have ANY faith in Hasbro after the craptastic Transformers movies and the somewhat lame GI Joe movie.

    I think that Phineas and Ferb still have "legs". Disney has allowed them to grow more "organically" instead of forcing them on everyone.

    I'm going to agree with Brian. ANYTHING would be better than Oso. Even a static picture of Minnie Mouse for half a hour would be better.

  • GI Joe Renegades is pretty cool.

  • Same old. Same old. Except for Legend of the Guardians, I thought everything was, actually, a bit lame. Battleship???  Come on, is there no originality left in the industry?

  • The new Spider-Man movie is going to FLOP. It's going to be Sony's biggest loss ever. It could put them out of business.

    Yes, Sony is going DOWN. You read it here first.

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