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East Coast premiere of Pixar's "La Luna" to benefit Japan Earthquake Relief Fund

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East Coast premiere of Pixar's "La Luna" to benefit Japan Earthquake Relief Fund

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This coming Sunday - what with being the 10th anniversary of 9/11 and all - is obviously going to be a fairly somber time in NYC.

But that said, it's important at moments like this to remember that we're not actually alone in the world. That there are other people on this planet who (just like all of those New Yorkers did back on September 11, 2001) need our kindness, our good wishes and - most importantly - our generosity at times like this.

Which bring me to that "Films For Hope" screening which will be held in New York City this coming Sunday evening. This one-day-only showcase of animated short films from all around the world is being presented by the Japan Society on 9/11/11 to mark the six month anniversary of the disaster that devastated Japan (which -- obviously -- occurred back on 3/11/11).

"So why bring this is up on JHM?," you ask. Because among the animated shorts that are being screened this Sunday is Pixar's latest, "La Luna." Which means - if you actually attend this event - you can catch the East Coast premiere of this sure-to-be-acclaimed production.

Copyright Disney Pixar. All rights reserved

Now if you were among the lucky folks who got to attend that 25th-anniversary-of-Pixar-Shorts panel that I moderated at the D23 EXPO last month, you already know that this Enrico Casarosa film is an absolute charmer. There's so much that the artists & technicians up in Emeryville have managed to cram into this particular animated short (i.e. magic, over-the-top imagery, whimsy, love of family, daring to go your own way) that "La Luna" is the sort of movie that you're going to want to watch over & over again.

But here's the thing: Following this short being shown at the EXPO as well as last weekend's screening at the Telluride Film Festival, this Sunday's screening of "La Luna" at that "Films for Hope" event in NYC will likely be the last time this new Pixar short is screened publicly in the States at least until next May. Which is when this Enrico Casarosa film will be the short that's placed out in front of Pixar's next feature-length production, "Brave."

Copyright Disney Pixar. All rights reserved

So if you yourself would like to do something brave and bold this coming Sunday (i.e. take a day that could be marked by sadness & reflection and opt instead to do something hopeful & helpful on that date instead), why not attend the Japan Society's "Films for Hope" event this coming Sunday in NYC?

Here's another incentive for all your Pixar fans out there to attend. "La Luna" director Enrico Casarosa will actually be on hand after Sunday night's screening to discuss the making of Pixar's latest short. More importantly, 50% of the proceeds from ticket sales for this event will go to the Japan Earthquake Relief Fund, which is helping out with that country's rebuilding efforts.

Copyright Disney Pixar. All rights reserved

For further information on this joint initiative of the Japan Society's Film Program and the U.S.-Japan Innovators Network (which - FYI - is being curated by Justin Leach. That animation industry veteran, who - these days, anyway - is working his magic at Blue Sky Studios), please click on this link.

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