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The Mouse goes Hog Wild, as every division at Disney does what it can to promote "The Muppets"

The Mouse goes Hog Wild, as every division at Disney does what it can to promote "The Muppets"

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You know that "The Muppets" is opening in theaters this Wednesday, right?


Copyright Disney Enterprises, Inc. All rights reserved

I mean, how could you not? Given that - for weeks now - virtually every division of The Walt Disney Company has been doing what it can to get the word out about this new Walt Disney Pictures release.

Don't believe me? Okay, then let's take a quick stroll around the corporation and see what the various divisions at Disney have been doing to promote Miss Piggy and pals.

For starters, the divine Miss P was a guest star of that Disney Channel interstitial talk show, "Take Two with Phineas and Ferb."


Photo by Todd Wawrychuk. Copyright Disney Enterprises, Inc. All rights reserved

Miss Piggy also put in an appearance on that Disney Channel variety show, "So Random!," where she played Rapunzel to Tiffany Thornton's Cinderella & Allisyn Ashley Arm's Sleeping Beauty  in a "Real Princess of New Jersey" sketch.


(L to R) Miss Piggy, Tiffany Thornton and Allisyn Ashley Arm on set for "So Random."
Photo by Adam Rose. Copyright Disney Enterprises, Inc. All rights reserved

Meanwhile, over at ESPN, Kermit the Frog and Gonzo visited with Mike Greenberg & Mike Golic on the Mike and Mike Show ...


Copyright ESPN Internet Ventures. All rights reserved

... while Statler and Waldorf sat in with Michelle Beadle and Colin Cowherd on "SportsNation."


Copyright ESPN Internet Ventures. All rights reserved

While on ABC ... It's probably easier to list the shows that the Muppets haven't been on over the past 10 days. Miss Piggy charmed the late night crowd with her appearance on "Jimmy Kimmel Live!"


Photo by Carin Baer. Copyright American Broadcasting Companies, Inc.
All rights reserved

While early risers got to watch as the Muppets took over "Good Morning America" ...


(L to R) Sam Champion, Josh Elliott, Gonzo, Robin Roberts, Kermit the Frog, Miss Piggy,
George Stephanopoulos, Pepe and Lara Spencer in the Times Square studio of  "Good
Morning America." Photo by Ida Mae Astute. Copyright American Broadcasting
Companies, Inc. All rights reserved

... invading virtually every part of this ABC News production, including the cooking segment.


Emeril Lagasse and the Swedish Chef show how to prepare a Thanksgiving feast.
Photo by Ida Mae Astute. Copyright American Broadcasting Companies, Inc.
All rights reserved

Meanwhile on the primetime side of ABC, the Muppets turned up on "Dancing with the Stars - The Semi-Finals Results Show." Where they then performed a version of "The Muppets" opening & closing number, "Life's a Happy Song" ...


Photo by Adam Taylor. Copyright American Broadcasting Companies, Inc.
All rights reserved

... while Statler & Waldorf sat in for Len Goodman and Bruno Tonioli and then heckled poor Tom Bergeron.


Photo by Adam Taylor. Copyright American Broadcasting Companies, Inc.
All rights reserved

Piggy & Kermit also made a brief appearance on "Desperate Housewives" last Sunday night, during which Miss P put the slug on Vanessa Williams for lusting after her frog.


Copyright American Broadcasting Companies, Inc. All rights reserved

Miss Piggy also turned up on the 45th annual CMA Awards (which - not-so-co-incidentally - aired on ABC this year), where she first locked Carrie Underwood in her dressing room and then punched out Brad Paisley.


Copyright American Broadcasting Companies, Inc. All rights reserved

Which - I know - may seem like an odd show for the Muppets to make a promotional appearance on. But Disney was determined to do whatever it had to in order to get the word out about "The Muppets." Which is why Kermit & Co. wound up on WWE's "Monday Night Raw" on October 31st. Where - in one truly surreal moment - WWE superstar Sheamus rescued Beaker and then helped him with his 'do.


Copyright WWE, Inc. All rights reserved

In addition to their "Monday Night Raw" appearance,  the Muppets also popped up on several other high-profile, non-Disney-owned programs. Among them  "The Ellen DeGeneres Show" ...


Copyright 2011 WAD Productions, Inc. All rights reserved

... "Late Night with Jimmy Fallon" ...


Copyright NBCUniversal Media, LLC. All rights reserved

.. as well as "Saturday Night Live" on NBC.


Copyright NBCUniversal Media, LLC. All rights reserved

Meanwhile, back on the Mouse House side of things, Disney Parks and Resorts helped get the word out about "The Muppets" by having Miss Piggy make an appearance in Disneyland's Halloween parade.


Copyright Disney Enterprises, Inc. All rights reserved

... while D23 - the Official Disney Club - put the Muppets on the cover of their Winter 2011 issue of Disney Twenty-three magazine.


Copyright Disney Enterprises, Inc. All rights reserved

... while Walt Disney Records actually released two albums to help promote this Walt Disney Pictures release, "Muppets: The Green Album" ...


Copyright Disney Enterprises, Inc. All rights reserved

... which featured contemporary rock and alternative artists like OK-GO, Weezer and Andrew Bird covering classic Muppet tunes like "Rainbow Connection," "It's Not Easy Being Green" and "The Muppets Show theme song." Plus - of course - the original soundtrack recording for "Disney The Muppets."


Copyright Disney Enterprises, Inc. All rights reserved

While on the retail side of things, this past Friday night, the Downtown Disney District at the Disneyland Resort just hosted a "Muppets Mayhem at D Street" event. Which was where Noah, Dez Einswell and Jon Chase unveiled a wide variety of Muppet-themed clothing, original and limited edition artwork, skate decks and Vinylmation.


Copyright Disney Enterprises, Inc. All rights reserved

Meanwhile, this past Saturday at malls all over the country,  the Disney Store held a Muppet Craftational event ...


Copyright Disney Enterprises, Inc. All rights reserved

... where youngsters were encouraged to create their own Muppets by using a paperbag and a few stick-on accessories.


Copyright Disney Enterprises, Inc. All rights reserved

And if that wasn't enough, Disney then roped in additional promotional partners to help get the word out about "The Muppets." Among them Alamo Rent A Car ...


Copyright Alamo Rent A Car. All rights reserved

... which encouraged its customers to take part in their Muppet-themed "Get the Gang Back Together Vacation Sweepstakes." Which gave renters the chance to win $5000 as well as other daily prizes.  Not to mention Underwriters Lab's "Commit a Minute to Safety" series of holiday safety PSAs ...


Copyright 2001 Underwriters Laboratories Inc. All rights reserved

... as well as that Wonderful Pistachios commercial which Kermit has begun appearing in.


2011 Paramount Farms International LLC. All rights reserved

Mind you, not all of Disney's cross-promotional plans (which the Mouse had mapped out months in advance) wound out working out. Take - for example - Miss Piggy's appearance at New York Fashion Week in September ...


Miss Piggy at the opening ceremony for Fashion's Night Out at NYC's
Ace Hotel. Copyright Disney Enterprises, Inc. All rights reserved

... which was supposed to be a prelude to Piggy's appearance as a guest judge on "Project Runway All Stars." Unfortunately, Lifetime's decision to push the next round of this reality series 'til sometime in 2012 screwed up Disney's plan to have this special Miss-Piggy-centric episode of "Project Runway" air just as "The Muppets" was opening in theaters.

But when you consider how much the Mouse has gotten right with its Whole Hog campaign to promote "The Muppets" .... Well, as Disney CEO Bob Iger said earlier this month during the Company's Q4 earnings conference call ...


Bob Iger jokes with Kermit the Frog and Miss Piggy at the "Get a Day, Get a Disney Day"
announcement back in September of 2009. Copyright Disney Enterprises, Inc.
All rights reserved

On Thanksgiving weekend, The Muppets will hit theaters in what we believe will rebuild another beloved franchise. (This) is a movie that is going to cost less than $50 million to produce ... (which has) a huge amount of momentum right now.

Thanks - in large part - to the Company-wide promotional plan that Disney put together for "The Muppets."


Copyright Disney Enterprises, Inc. All rights reserved

But what about you folks? Are you like the 86% of Rotten Tomatoes readers who really want to see "The Muppets." Or has the Company's carpet-bombing-style promotional campaign for this new Walt Disney Pictures release made it less likely that you'll see this new Muppet movie during its domestic run?

Your thoughts?

 

 

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  • You weren't kidding when you said The Muppets would be EVRYWHERE. The funny thing is even though they are everywhere, it doesn't seem like overkill. Disney has handled their appearances perfectly, and with Happy Feet 2 tanking at the box-office this weekend, they have great momentum.

    Can't wait till this Wednesday!

  • i hardly see 22 millions at the B.O. as tanking, but that's neither hear nor there.  Muppets will do well.  Twilight will not continue to have its same pull next weekend compared to this past weekend so I expect the Muppets to perform well.

  • Just wait till' the Macy's parade... the movie might be out, but the promo spots aren't.

  • If only somewhere they'd rerun The Muppet Show (I dunno, Disney Channel, maybe???)

  • Nice to see Disney finaly figuring out to make the muppets really  work including making the movie a hit they need to promote the muppets have them in the spotlight even if they have to be every where. and hopefuly the results will be the film becomes a hit and the muppets have complete their first step in finding new fans  . and Disney finaly proves they know what to do with the muppets

  • I'm not much of a movie goer but I intend to go see this. I hope The Muppets latest film is  sucessful for Disney.

  • Now it's time to remake the The Great Movie Ride make over with some Muppets mayhem ! ^^

  • This is something that Disney does VERY well. Disney is the only media company (or any company for that matter) that understands and does synergy well.

    My family and I plan to go to the Muppets on Thanksgiving and we might be able to rope in some cousins as well.

  • I saw an advanced screening this past weekend, and let me tell you that the Muppets are BACK!  The movie had everything.  It was great for those of us who grew up on it, and it had enough to keep the kids entertained.  Jason Segel is amazing in this movie.  You can tell he really loves being part of the movie.  Go out and see it because we want more Muppet movies!!  Its time to light the lights!!!!

  • You missed one: the Swedish Chef made an appearance on Food Network's "Thanksgiving Live!" special.

    I'm not kidding.

  • Ya missed the Threadless Muppet shirts tie-up, and this amazing commercial for Orange.... www.youtube.com/watch

  • My favorite Muppet Domination moment this season has been Glee's brilliant cover of "Bein' Green". It is an amazing recording. Definitely one of the highlights of Glee and this Muppet-crazed era.

  • It's a real shame, cuz the movie is not all that great, despite what Rotten Tomatoes might suggest. Basically, what Disney has done was take the same, worn out format seen repeatedly in the Muppet Show and slapped in some hip, out-of-place 21st Century humor. It feels like day-after Thanksgiving leftovers.

  • I was super-worried by the marketing blitz, and by about the third parody I was ready to write this off, but thirty seconds of "Life's A Happy Song" dashed all those fears.  I just sort of let the domination wash over me after that point.  

    This movie made me so many different kinds of happy.  Segal, Stoller and McKenzie can do whatever they want with the Muppets for the next ten years or more.

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